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Marketing Automation Foundation Training

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  • All Parts of the MAF Cloud are Supported by Our Expert Tutors from Start to Finish.
  • Next Marketing Automation Foundation Batch to Begin this week – Enroll Your Name Now!

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08:00 AM & 10:00 AM Batches

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Weekdays Regular

08:00 AM & 10:00 AM Batches

(Class 1Hr - 1:30Hrs) / Per Session


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(10:00 AM - 01:30 PM)

(Class 3hr - 3:30Hrs) / Per Session


Weekend Fasttrack

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(Class 4:30Hr - 5:00Hrs) / Per Session

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Obtain Our Inventive Marketing Automation Foundation Training

  • Marketing automation is the use of software and technology to automate simple processes in sales and marketing.
  • With a high ROI segment, it helps you locate new consumers faster, onboard existing customers, build customer loyalty, and improve communication.
  • The ACTE Marketing Automation Foundation course is designed to provide students with a thorough understanding of marketing automation.
  • The principles of marketing automation, as well as how to assess and test campaign automation success rates, will be covered in this introductory course.
  • Learn how to use marketing automation to detect your potential consumers' interests and design effective campaigns.
  • This course covers the fundamentals of marketing automation, including lead collection, lead nurturing, different types of automated campaigns, and enhancing the customer life cycle.
  • At ACTE Training, we assist students in attaining the required certifications. In addition, we present a certificate of completion for each course that we offer.
  • Classroom Batch Training
  • One To One Training
  • Online Training
  • Customized Training
  • Enroll Now

This is How ACTE Students Prepare for Better Jobs


Course Objectives

The use of technologies to automate marketing tasks is what Marketing Automation Foundation Training is all about. Many marketing departments automate time-consuming tasks like email marketing, social media posting, and even ad campaigns, not just to save time but also to give their customers more customized content.
Marketing and sales teams use Marketing Automation Foundation Training to automate online marketing campaigns and sales activities in order to increase revenue and efficiency. Employees are freed to tackle higher-order problems when automation is employed successfully to perform repetitive activities, and human error is decreased.
Marketing Automation Foundation Training is used by the best marketing teams to improve campaign accuracy, provide better leads to their sales teams, and increase ROI. Marketers who use Marketing Automation Foundation Training are better equipped to qualify leads and send them on to sales, resulting in increased revenue and growth.
The average yearly income for a Marketing Automation Foundation Training Specialist in India is 7.8 lakhs, with a salary range of 3.3 lakhs to 15.7 lakhs. Based on 113 salaries submitted by Marketing Automation Foundation Training Specialists, we've calculated the average salary for this position.
Automation allows you to accomplish more in less time, enhance your efficiency, and gain access to a greater amount of data. It's perfect for small or streamlined teams.
  • More money can be made from the underlying customer base.
  • Component that saves time.
  • Improvements in lead nurturing and generation.
  • Ability to Increase Sales
  • Combining Processes Capability
  • Investing in the future.
  • Eliminate time-consuming tasks.
  • Being Aware of Marketing Automation's Benefits
To execute marketing campaigns, automation works in two stages: finishing tedious chores by minimizing repetition through template-based workflows, and integrating marketing channels onto a centralized platform. It also offers connectors with email marketing, social media management, and data analytics systems.
The automation software was created with the intention of assisting organizations in streamlining their workflows and tracking the progress of their operations. It allows enterprises to handle numerous channels with automated operations, which helps them achieve operational efficiency. It also allows marketing professionals to make effective use of methods that aid in boosting client experience and propelling the business forward.

What factors should I consider while selecting a Marketing Automation Foundation Training tool?

  • Make a strategy.
  • Set objectives.
  • Create a shortlist.
  • Examine software demonstrations in real-time.
  • Real-World Scenarios are used to test the platform.
  • Estimates are compared.
  • Check out the Software License Agreement (SLA)
  • Make a case with your boss.

What Should You Avoid When Purchasing Marketing Automation Foundation Training Software?

  • Lack of top-of-funnel ability
  • Due to over-complication
  • Systems with a single channel

What are the requirements for Marketing Automation Foundation Training?

Websites, content management systems, and e-commerce platforms are examples of Marketing Automation Foundation Training technology.Email marketing software is another example.
  • Builder of landing pages and forms.
  • Tool for publishing on social networking.
  • Administration of client relationships (Salesforce, HubSpot CRM, On Demand, ZoHo, etc.)

What are Marketing Automation Foundation Training tools?

Marketing Automation Foundation Training is a process in which technology is utilized to automate a variety of repetitive processes that occur on a regular basis in a marketing campaign. A Marketing Automation Foundation Training platform is a tool that allows a person to create, execute, and automate a time-bound marketing workflow.

What are some Marketing Automation Foundation Training examples?

    • Series of welcome emails: Your welcome emails are your first opportunity to make a positive impression on your subscribers.
    • Email reminders for Birthdays or anniversaries.
    • Re-engagement is a term used to describe the process of re-engaging with.
    • Emails include a survey and feedback.
    • Emails for reviews and testimonials.
    • Product launches and updates.
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Overview of Marketing Automation Foundation Training

Skills in marketing automation, particularly digital marketers, are a prerequisite for modern marketers. With the advent of digital marketing across numerous organizations, marketers focus on automation of diverse funnel marketing & lead generation programs, lead care, and customer involvement. You will receive marketing skills from the top eight fields – search engine optimization, social media, pay-per-click, conversion optimization, digital scanning, content, mobile, and email marketing. Get ready for the industry by learning the latest tools, working on real-world projects, and participating in Facebook masterclasses. This Marketing Automation Foundation Online Course introduces you to the processes involved in the creation of lists, forms, and e-mails. This introductory course will cover basic marketing automation and train you to monitor and test your success rates for campaign automation. Learn marketing automation to determine your potential consumers' interests so that successful campaigning may be carried out.

Additional Info

Why Finish a Course in Marketing Automation?

Regardless of the progress, you have made in understanding marketing automation software, you can complete the right course online :

  • Validate and develop what you know about the theory of automation.
  • Ensure your automation software is properly implemented.
  • Feel assured that you are carrying out top practice campaigns.
  • Give your team members, especially newbies, accessible training
  • Automation demands can be met without hiring an external consultant (at least until you truly need one!).
  • There are, of course, a large number of online and offline courses accessible. Some of them come from certain marketing automation providers and are, of course, solely applicable to their own automation solution.

Will I Get a Certificate When Finishing the Marketing Automation courses?

If you end any free course on SkillUp within ninety days from the date of enrollment, you're eligible to receive a Course Completion Certificate for constant. Therefore, you'll receive a shareable certificate on finishing the free Marketing automation one zero one course too. To unlock it, log in to your SkillUp account and click on unlock. you'll before long receive a mail with a link to the read and transfer the certificate. you'll add the SkillUp certificate to your resume and share it on Facebook, Linked In, etc.

Marketing Automation Skills you'll Learn :

  • Marketing Automation
  • Customer Lifecycle
  • Segmentation
  • Triggered Communication
  • Improving client Retention

Course Advantages :

The course imparts essential information in basic ideas associated with Marketing Automation. By the tip of the Marketing Automation Foundation course, participants can have an associate degree in-depth understanding of :

  • Marketing automation
  • How to flatten your sales funnel
  • Lead capturing and nurturing processes
  • Different types of machine-driven campaigns
  • Mapping the customer’s journey
  • Improving the customer lifecycle
  • Building client loyalty

Following this Training Course, You'll Perceive however to :

  • Navigate all core areas inside the Marketo platform together with ‘Design Studio’, ‘Lead Database’, ‘Analytics’ and ‘Marketing Activities.
  • Build an efficient email Marketing campaign exploitation Marketing
  • Create advanced audience segments exploitation Marketo good Lists
  • Build landing pages and responsive emails exploitation Marketo’s native editor
  • Apply Marketo to a range of structure use cases - each commonplace and advanced
  • Use Marketo's reportage effectively

What You Will Learn :

1. Learn how to make and use emails, landing pages, and forms inside Marketing Activities and also the style Studio of Marketo. additionally, you'll be able to begin utilizing static and dynamic lists, additionally as programs and campaigns.

2. The Marketo Foundation coaching Series, by ShowMeLeads, covers the basics that area unit necessary for users to start investing in their Marketing operations through the Marketo platform.

3. The course includes videos supplemented with slides that illustrate a way to do the fundamentals inside Marketo - like making associate degree email, landing page, etc. These assets area unit enforced through programs, campaigns, and lists, which permit users to focus on associate degree audience and market to them.

4. The course is structured to allow users the fundamental information that they have to be able to produce easy Marketing campaigns through the Marketo platform. it'll take over associate degree hour to complete and can modify users to with success begin death penalty Marketing campaigns through Marketo.

Who Ought to Attend the Marketing Automation Training?

  • Basic information of Digital Marketing may be a should.
  • Marketing & Sales Professionals
  • Business homeowners
  • Internet Marketers
  • Content Marketers
  • E-commerce marketers

This Course Can Supports You :

Learn how to make and use emails, landing pages, and forms inside Marketing Activities and also the style Studio of Marketo. additionally, you'll be able to begin utilizing static and dynamic lists, additionally as programs and campaigns.

Why do you have to Take This Course?

Best suited to users fully new Marketo. No previous expertise is needed.

The Key Roles inside a Marketing Automation Team :

Content manager job whether {you area unit|you're} an organization that has recently enforced a Marketing automation platform otherwise you are setting out to examine implementing one, this journal can facilitate to spotlight the three key roles that go in creating a winning Marketing automation team.

1. Content Manager :

As an original person, a Content Manager can produce and edit content to post bent on the businesses networking platforms. Content Managers area unit accountable for making data-driven ways that have the flexibility to have interaction with customers and potential leads. To be appropriate for a Content Manager job, a person should possess the subsequent skills and experience :

  • Must be artistic, able to interpret business goals and objectives, and have sturdy writing skills.
  • Hands-on content management software package expertise
  • Experience operating with CRM tools
2. Marketing Operations Manager :

This person is extraordinarily essential to the team and can be developing insights and creating recommendations on areas for improvement. Marketing Operations Managers area unit accountable for putting in place integrations and workflows. Plus, they're going to be conducting complicated knowledge analyses which will be accustomed improve existing systems and processes. To be appropriate for this position it's essential that they need the subsequent skills and experience :

  • Marketing automation expertise
  • Project management skills
  • Implementation expertise
  • They must even be extremely unionized and have glorious communication skills
  • Interested in turning into a Marketing Operations Manager, see our pathways guide here.
2. Nurturing Manager :

A Nurturing Manager is artistic and able to implement processes. they're going to be developing and driving the business's online lead nurturing programs. This role is vital as ‘86% of marketers aforesaid that Marketing automation improved nurturing’ (stat from eMarketer). Nurturing Manager's responsibilities can embody optimizing the lead funnel and managing the regular Marketing operations. With their expertise, they're going to even be developing and completing effective lead management ways to boost conversion rates. To be appropriate for this position it's essential that they need the subsequent skills area unit experience :

  • HTML / CSS expertise.
  • Experience developing lead generation programs
  • Previous arriving Marketing expertise
  • Excellent at building relationships and able to set the quality for content
  • If you've got not nevertheless enforced a Marketing automation system inside your business and area unit troubled to form a selection over that platform is that the best to settle on, scan one among our previous journal on serving to you to form the correct Marketing automation selection.

Salary Perspective :

Rage Marketing Automation advisor regular payment is 836K as of, however, the regular payment vary generally falls between 673 and 101K. regular payment ranges will vary wide reckoning on several necessary factors, together with education, certifications, extra skills, the number of years you've got spent in your profession. With a lot of online, period of time compensation knowledge than the other web site, helps you establish your actual pay target.

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Key Features

ACTE offers Marketing Automation Foundation Training in more than 27+ branches with expert trainers. Here are the key features,
  • 40 Hours Course Duration
  • 100% Job Oriented Training
  • Industry Expert Faculties
  • Free Demo Class Available
  • Completed 500+ Batches
  • Certification Guidance

Authorized Partners

ACTE TRAINING INSTITUTE PVT LTD is the unique Authorised Oracle Partner, Authorised Microsoft Partner, Authorised Pearson Vue Exam Center, Authorised PSI Exam Center, Authorised Partner Of AWS and National Institute of Education (nie) Singapore.


Syllabus of Marketing Automation Foundation Training
Module 1: Course Introduction
  • Course Introduction
Module 2: Introduction to Marketing Automation
  • Introduction to Marketing Automation
  • Marketing Automation Overview
  • Increase Engagement
  • Flatten Your Sales Funnel
  • Close More Deals
  • Make More Money
  • Develop Relationships with Your Best Customers
Module 3: Lead Capture and Nuture
  • Lead Capture and Nurture
  • Lead Capture and Nurture Introduction
  • Lead Capture Process
  • Capturing Leads Using Lead Magnets
  • Lists and Segmentation
  • Lead Nurturing Building a Relationship
  • Lead Scoring
Module 4: Customer Journey and Dynamic Segmentation
  • Customer Journey and Dynamic Segmentation
  • Impact of Customer Life Cycle on Automated Campaigns
  • Marketing Automation Strategy
  • Dynamic Segmentation
Module 5: Triggered Communications
  • Triggered Communication
  • Triggered Communication
  • Examples of Triggered Communication
  • Automation Success
  • Drip Campaign
  • Drip Campaign Example
  • Nurture Campaign Part A
  • Nurture Campaign Part B
Module 6: Measurement and Attribution
  • Measurement and Attribution
  • Measuring Campaigns
  • Lifetime Customer Value
  • Email Subscriber Value
  • Campaign Value
  • Attribution
  • Attribution Models
  • Conversion Value
Module 7: Improving Customer Retention
  • Improving Customer Retention
  • Reducing Churn Rate Part One
  • Reducing Churn Rate Part Two
  • Building Loyalty
Module 8: Complaince and Reporting
  • Compliance and Reporting
  • First-Party and Third-Party Data
  • Impact of GDPR on Marketing Automation
  • Impact of GDPR on Email Marketing
  • Types of Reports0
  • B2B Metrics and Tools
Module 9: Artificial Intelligence and Marketing Automation
  • Artificial Intelligence and Marketing
  • Benefits of AI in Marketing Automation
  • How Does AI Work
  • Benefits of AI in Marketing Automation
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Need customized curriculum?

Get Hands-on Knowledge about Real-Time Marketing Automation Foundation Projects

Project 1
Conserve Resources Project

In this project, advertising automation software program facilitates customers shop time, money, and headcount.

Project 2
Marketing and sales alignment Project

This will make the manner of going from advertising certified result in income certified lead that a good deal easier.

Project 3
Channel agnosticism project

This project serves as a centralized hub for a lot of advertising activities, making the advertising professional’s lifestyles an entire lot easier.

Project 4
Lead nurturing Project

Marketing automation software program is the region you will create drip email campaigns and song their success.

Our Engaging Hiring Partner for Placements

 ACTE Placement Cell assists Marketing Automation Foundation training for the learners and arranges employment. As a supplement to all students/professionals who have completed our classroom or online training. Some of our applicants work in these companies listed below.
  • We have worked with over 1000 small and large companies to offer you opportunities to enhance your career at HCL, Wipro, Dell, Accenture, Google, CTS, TCS, IBM, etc. at large multinational companies around the world
  • We offer a Central internship portal on which you can find all interviews and be notified by email.
  • After successfully completing the training, ACTE offers qualified applicants F2F interaction, preparation for job interviews, and 100% placement assistance.
  • Marketing Automation Foundation trainers help students develop their resume that is tailored to the current needs of the industry.
  • ACTE's Marketing Automation Foundation training was developed by industry specialists to meet industry standards.
  • We will schedule trial interviews and group discussions to be held every week to learn more about the GAPs in the candidate's knowledge.

Get Certified By Marketing Automation Foundation & Industry Recognized ACTE Certificate

Acte Certification is Accredited by all major Global Companies around the world. We provide after completion of the theoretical and practical sessions to fresher's as well as corporate trainees. Our certification at Acte is accredited worldwide. It increases the value of your resume and you can attain leading job posts with the help of this certification in leading MNC's of the world. The certification is only provided after successful completion of our training and practical based projects.

Complete Your Course

a downloadable Certificate in PDF format, immediately available to you when you complete your Course

Get Certified

a physical version of your officially branded and security-marked Certificate.

Get Certified

About Qualified Marketing Automation Foundation Training Instructors

  • Our Marketing Automation Foundation Training, certified real-time professionals with more than 9 years of programming and programming experience in their respective fields, currently working with leading multinational companies.
  • Our lecturers work in real-time on projects that provide you with valuable experience.
  • Our tutors are familiar with Marketing Automation Foundation and offer a variety of training options for applicants, including face-to-face classes, one-on-one training, online training with a live trainer, one-on-one training.
  • All of our trainers work with companies such as Cognizant, Dell, Infosys, IBM, LandT InfoTech, TCS, HCL Technologies, etc.
  • Trainers also help candidates increase their hiring opportunities by demonstrating their real-time project expertise and in-house hiring Process.
  • Our lecturers have a solid background in theoretical and practical knowledge, as well as up-to-date knowledge of real industrial applications, which provide students with the best education in the Marketing Automation Foundation.

Marketing Automation Foundation Course Reviews

Our ACTE Reviews are listed here. Reviews of our students who completed their training with us and left their reviews in public portals and our primary website of ACTE & Video Reviews.



I underwent Marketing Automation Foundation training in ACTE, Porur. The training session was good. My tutor Mr.Anbu have been outstanding. I liked the sessions taught by him who is an experienced faculty. Each and every topic is explained very clearly. Materials provided by him were useful. He is really good with his training and has the best content with him for the training which is really useful for a fresher like me to learn.

Dinesh Karthik


Good Institute for getting your basics right in any course, Thanks to Prabhu sir for training me for Marketing Automation Foundation has around 10+ years of experience in Marketing Automation Foundation and covers all the real time scenario's in the classes



I have enrolled for Marketing Automation Foundation course in ACTE, Chennai It is a very nice experience. Trainer is very good and talented. All the concepts are thoroughly explained by the time you don't understand. Facilities are good. There is the provision of paying fees in instalment. Hence overall it's nice to choose



It was a great learning experience in ACTE, Banglore. The entire course structure designed for its students, the teaching methodology, as well as placement assistance, is really good. ACTE helped me a lot to get my first job. Had a wonderful opportunity to learn under the guidance of dedicated faculty team headed and gain knowledge in the field of Marketing Automation Foundation . I would recommend ACTE to people who are interested to learn Marketing Automation Foundation .



Very motivational environment. Best way to teach. Really appreciate the efforts they put from there side to increase the knowledge and development of students. Thanks, ACTE

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Marketing Automation Foundation Course FAQs

Looking for better Discount Price?

Call now: +91 93833 99991 and know the exciting offers available for you!
  • ACTE is the Legend in offering placement to the students. Please visit our Placed Students List on our website
  • We have strong relationship with over 700+ Top MNCs like SAP, Oracle, Amazon, HCL, Wipro, Dell, Accenture, Google, CTS, TCS, IBM etc.
  • More than 3500+ students placed in last year in India & Globally
  • ACTE conducts development sessions including mock interviews, presentation skills to prepare students to face a challenging interview situation with ease.
  • 85% percent placement record
  • Our Placement Cell support you till you get placed in better MNC
  • Please Visit Your Student Portal | Here FREE Lifetime Online Student Portal help you to access the Job Openings, Study Materials, Videos, Recorded Section & Top MNC interview Questions
    • Gives
    • For Completing A Course
  • Certification is Accredited by all major Global Companies
  • ACTE is the unique Authorized Oracle Partner, Authorized Microsoft Partner, Authorized Pearson Vue Exam Center, Authorized PSI Exam Center, Authorized Partner Of AWS and National Institute of Education (NIE) Singapore
  • The entire Marketing Automation Foundation training has been built around Real Time Implementation
  • You Get Hands-on Experience with Industry Projects, Hackathons & lab sessions which will help you to Build your Project Portfolio
  • GitHub repository and Showcase to Recruiters in Interviews & Get Placed
All the instructors at ACTE are practitioners from the Industry with minimum 9-12 yrs of relevant IT experience. They are subject matter experts and are trained by ACTE for providing an awesome learning experience.
No worries. ACTE assure that no one misses single lectures topics. We will reschedule the classes as per your convenience within the stipulated course duration with all such possibilities. If required you can even attend that topic with any other batches.
We offer this course in “Class Room, One to One Training, Fast Track, Customized Training & Online Training” mode. Through this way you won’t mess anything in your real-life schedule.

Why Should I Learn Marketing Automation Foundation Course At ACTE?

  • Marketing Automation Foundation Course in ACTE is designed & conducted by Marketing Automation Foundation experts with 10+ years of experience in the Marketing Automation Foundation domain
  • Only institution in India with the right blend of theory & practical sessions
  • In-depth Course coverage for 60+ Hours
  • More than 50,000+ students trust ACTE
  • Affordable fees keeping students and IT working professionals in mind
  • Course timings designed to suit working professionals and students
  • Interview tips and training
  • Resume building support
  • Real-time projects and case studies
Yes We Provide Lifetime Access for Student’s Portal Study Materials, Videos & Top MNC Interview Question.
You will receive ACTE globally recognized course completion certification Along with National Institute of Education (NIE), Singapore.
We have been in the training field for close to a decade now. We set up our operations in the year 2009 by a group of IT veterans to offer world class IT training & we have trained over 50,000+ aspirants to well-employed IT professionals in various IT companies.
We at ACTE believe in giving individual attention to students so that they will be in a position to clarify all the doubts that arise in complex and difficult topics. Therefore, we restrict the size of each Marketing Automation Foundation batch to 5 or 6 members
Our courseware is designed to give a hands-on approach to the students in Marketing Automation Foundation . The course is made up of theoretical classes that teach the basics of each module followed by high-intensity practical sessions reflecting the current challenges and needs of the industry that will demand the students’ time and commitment.
You can contact our support number at +91 93800 99996 / Directly can do by's E-commerce payment system Login or directly walk-in to one of the ACTE branches in India
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