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MicroStrategy Global Analytics Study 

With self-service analytics adoption hovering at 30%, organizations need to surface insights in a timely manner that benefits the entire workforce. Sixty-five percent of organizations plan to increase their analytics investments in the next year. We recommend those investments go toward building an insights-first culture that rewards data-driven decision-making and continuous transformation—the essential foundation of an Intelligent Enterprise™.”

Survey respondents who have embraced the use of data and analytics report benefits such as improved efficiency and productivity, faster and more effective decision making and better financial performance. Retail and healthcare industries are leading the charge in this area, using analytics to identify and create new product and revenue streams.

Recommendations for Next-Generation Success

• Think open and embrace a multi-tool environment. It’s no longer realistic to think that a single tool is going to serve all of an organization’s needs or cater to varying users’ capability levels. Therefore, organizations should consider an open platform approach to enterprise analytics that ensures a secure, governed, scalable, high-performance environment. This openness allows other tools to tap into trusted enterprise data, blend information from multiple systems, and quickly build content—without users having to give up their favorite data sciences, AI, and self-service BI tools.
• Seek to enable every person, process, application, and device. Countless decisions happen every day across organizations, so it comes to reason that insights must be accessible in seconds. Tools, applications, and services should match each user’s abilities. To that end, organizations should seek to enable everyone with self-evident insights that appear in the mobile apps, screens, products, and business applications people use every day.
• Start with trusted data and enrich it to gain insights.To truly thrive in the next generation of analytics, users need governed, trusted enterprise data assets and systems that improve with use. By incorporating a semantic layer that learns over time, organizations can open the way to a new class of AI-driven applications and experiences by layering their data with system usage, location, and telemetry data. This effectively turns each user into a contributor of insights, fueling a feedback loop that helps make the organization collectively smarter over time.

The global report also revealed impactful insights from BI and analytics decision makers about the current state of their organizations’ analytics initiatives and their future plans in the following countries.

• Brazil:Along with Germany, Brazil had the highest rate (58%) of front-line employees having access to an organization’s data and analytics. The US was the lowest at just 44%. Almost a third (32%) of respondents in Brazil believe their analytics programs are ahead of their peers, compared to 26% global average.
• Germany:Cloud computing will have the most significant impact on German analytics initiatives over the next five years, whereas in Japan and Brazil, IoT is considered to have the most influence.
• Japan:Almost a quarter (23%) of respondents in Japan said their front-line employees were empowered with quick views of analytics to make better decisions.
• UK: Nearly a quarter (24%) of UK respondents believed they were behind when it came to their analytics program, in relation to their peers.
• US:Companies in the US seem the most resistant to cloud BI and analytics, compared to other countries. 50% of US respondents said their organization is not considering a move to the cloud. That figure was 14% in the UK and 15% in Japan. Respondents believe cloud computing, IoT and big data will have the most significant impact in US analytics initiatives over the next five years.

To obtain a global and cross-industry view of the state and future of data and enterprise analytics use, MicroStrategy surveyed 500 business intelligence and analytics professionals across Brazil, Germany, Japan, the United Kingdom and the United States in Q2 2019. The respondents represent 10 industry segments (financial services, government, healthcare, hospitality, manufacturing, retail, software tech, professional services, telecommunications and other), with the majority employed at an organization with more than $100 million in annual revenue. For the second year, the survey was conducted for MicroStrategy by market research firm Hall & Partners.

About MicroStrategy Incorporated

MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise analytics and mobility software and services. Our mission is to make every enterprise a more Intelligent Enterprise. MicroStrategy 2019™ delivers modern analytics on an open, comprehensive enterprise platform designed to drive business results with Federated Analytics, Transformational Mobility, and HyperIntelligence.

MicroStrategy, Intelligent Enterprise, MicroStrategy 2019, and HyperIntelligence are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.