Top Adobe Analytics Interview Questions and Answers [LEARN NOW]

Last updated on 12th Nov 2021, Blog, Interview Questions

Are you looking for Adobe Analytics interview questions? Then you have come to the right place! Here we have gathered a bundle of Adobe Analytics interview questions suitable for freshers and experienced candidates. Practicing these questions would build confidence in you and make you ready to face any complex interview. Let’s get into the Adobe analytics interview questions and answers part. Having expertise in Adobe Systems will place you in a good career. Adobe Analytics is a solution that drives companies to understand their customers in what they want, believe, and need. It provides marketing analytics and reporting tools that allow getting a real-time understanding of business. Below Adobe Analytics job interview questions and answers page for a quick win in the job hunt.

1. What is Adobe Analytics?

Ans:

This tool is a company’s right hand man as it offers businesses a new way of analyzing data collected. All data pulled from marketing sources can be used in reports and charts giving an inside and detailed look. Adobe Analytics gives companies real solutions to improve production and lead them in the right direction to drive success and meet conversion objectives

2. What Is The Best Way To De-duplicate Sitecatalyst Metrics?

Ans:

Serialization is the best way to de-duplicate SiteCatalyst metrics.

3. Where Can You Go To Share A Previously Created Bookmark With Other Users?

Ans:

Favorites > Bookmarks > Manage Bookmarks.

4. What is the max size of the s.channel (site sections) variable?

Ans:

100 bytes

5. What is the maximum number of report suites that a company can use?

Ans:

No limit.

6. How to use s_account?

Ans:

s_account is used when setting the report suite.

7. Which Is Not An Allowed Allocation Setting For Conversion Variables?

Ans:

Decaying is not an allowed allocation setting for conversion variables.

8. How Will Commas In My Product Name Interfere With My Data?

Ans:

They cause everything after the comma to be treated as a separate category/product/units/revenue entry in s.products.

9. What Does The Acronym ‘saint’ Stand For?

Ans:

SiteCatalyst Attribute Importing and Naming Tool.

10. Which Sitecatalyst Features Allows You To Visually Show Website Performance And Track Progress Against Set Goals?

Ans:

Targets features allows you to visually show website performance and track progress against set goals.

11. What is Adobe DTM used for?

Ans:

Dynamic Tag Management (DTM. lets you manage your Adobe Experience Cloud solutions and other tags across all of your sites, regardless of your number of domains.

12. What is eVar and prop?

Ans:

Prop,eVar,events are Custom variables that Adobe Analytics provides, in order to perform an effective tracking. eVars — These are conversion variables, used to store success events into SiteCatalyst.

13. What is pathing?

Ans:

Pathing is defined as the path that users take through your site.

For example, a visitor went to page A, then page B, then page C. Pathing is one of the very powerful features of Analytics. The tremendous insight it brings is critical to businesses looking to understand visitor traffic patterns.

Out-of-the-box Analytics provides pathing at the page level. The basic idea behind pathing is you are shown the order of pages that users saw during their visits. This data is presented in several different reports that format the data in different ways, depending on what you are trying to see.

Note : To enable pathing, go to Admin > Report Suites > Edit Settings > Traffic > Traffic Variables . To enable pathing on the Site Section and Server reports, contact Customer Care.

14. Explain segment comparison?

Ans:

The Segment comparison panel is a tool part of Segment IQ that discovers the most statistically significant differences among an unlimited number of segments. The feature iterates through an automated analysis of all dimensions and metrics that you have access to.

15. What is the difference between Google analytics and Adobe Analytics?

Ans:

The basis of comparison Between Google Analytics vs Adobe Analytics :

Google Analytics	Adobe Analytics
Attribution Modelling : Attribution Modelling is one of the largest distinguishing features of Google Analytics 360.	Attribution Modelling : Standard Version of Adobe Analytics lacks sophisticated attribution modeling support
Multi-Channel Funnels : Multi-Channel Funnels are one of the largest distinguishing features of Google Analytics 360	Multi-Channel Funnels : Standard Version of Adobe Analytics lacks sophisticated Multi-Channel Funnels support
Ecommerce Tracking : Google bridged up to the gap with Adobe by releasing Enhanced Ecommerce features to its platform.	commerce Tracking : E-commerce tracking is one of the strongest features of Adobe
Structured Approach : Google Analytics structured approach and native reporting are big advantages	Structured Approach :Adobe Analytics lacks predefined reports and a structure
Pathing : Pathing is horrible in Google Analytics	Pathing :Pathing is fantastic in Adobe analytics
Real power : Google Data Studio, newer visualization, and reporting tool is more powerful	Real power : Adobe Analytics Workspace, newer reporting tools of Adobe Analytics are more powerful.
Implementation : Implementation is easier and simpler in Google Analytics	Implementation : Implementation is more complex in Adobe Analytics
Real-Time : Google Analytics work in real-time	Real-Time :Adobe Analytics is delayed by around 2 hrs
Data Storage : Google Analytics store data for 24 months	Data Storage :Adobe Analytics store data as long as you are the customer
Cookies : Google Analytics stores cookies for 30 days	Cookies :Adobe Analytics store cookies for 15 years
Personal Data : Google Analytics cannot capture personal data	Personal Data :Adobe Analytics provides access to individual visitor data.
Commercials : Google Analytics is free, It is good for smaller websites and business	Commercials :You need to pay for the license to work on Adobe Analytics
Hits : Google Analytics captures 10 Million hits per month.	Hits :Adobe Analytics had unlimited hits per month
Goals : Using Google Analytics, 4 Goals can be tracked	Goals : In Adobe Analytics, 100 goals can be tracked
Customer Support : Google Analytics does not provide dedicated customer services	Customer Support : Adobe provides 24/7 dedicated customer services

16. What is the available number of custom eVars in each report suite?

Ans:

The available number of custom eVars is 75.

17. Where will you set the S_objectid Variable for improved tracking of Click Map?

Ans:

In order to enable improved tracking of Click Map, the S_objectid Variable needs to be set in the event handler – onClick.

18. What Is The Difference Between Product And Conversion Syntax For Merchandising Variables?

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Product Syntax is set in the s.products variable, while Conversion Syntax is not.

19. What Is The Difference Between Participation And Allocation?

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Participation assigns full credit and allocation assigns partial credit.

20. What Is A List Prop?

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A variable in which you can pass multiple values in a delimited list so each value gets credit for that page view.

21. What according to you is the main function of eVar?

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Evar is used to look at conversion events with respect to data dimensions.

22. What are Conversion Metrics?

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Conversion metrics measure the number of clients that performed in a predicted manner. This will show which customers acted as anticipated showing which marketing strategies work and which don’t.

23. Which Is Not an Allowed Allocation Setting for Conversion Variables?<

Ans:

For allocation settings, many allocations can be used to filter through loads of data, however, historical data is not available.

24. What type of SiteCatalyst Variable/report Would You Use if You Want to See Pathing Behavior?

Ans:

This is a report with a lot of potential. Using sProps for traffic variables you can see how viewers are interacting with pages.

25. What happens if the S_account contains unexpected values, is not declared, or empty?

Ans:

In that scenario, data won’t be collected.

26. What is the maximum limit of report suites companies can use?

Ans:

There are no limits.

27. Multi-suite Tagging is used in Adobe Analytics. Can you explain what it is?

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When SiteCatalyst data is sent over to multiple report suites, it is known as Multi-suite tagging.

28. How will you compare date ranges?

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With the help of “Compare Dates” found in the calendar module.

29. What kind of report or SiteCatalyst variable is used to view Pathing Behavior?

Ans:

We will have to use sProps (traffic variables. .

30. Do you know what ‘SAINT’ stands for?

Ans:

The full form for ‘SAINT’ is – SiteCatalyst Attribute Importing and Naming Tool.

31. Are you aware of the SiteCatalyst feature that visually shows a website’s performance while tracking its progress against a predefined set of goals?

Ans:

The ‘Targets’ feature in Adobe Analytics visually shows a website’s performance and allows tracking of its progress against a predefined set of goals.

32. Any idea about the setting “expire After” with respect to eVars (conversion variables. that are newly enabled?

Ans:

In case of eVars (conversion variables. that are newly enabled, the default setting for “Expire After” is ‘Visit’.

33. What is the available number of custom eVars in each report suite?

Ans:

The available number of custom eVars is 75.

34. Where will you set the S_objectid Variable for improved tracking of Click Map?

Ans:

In order to enable improved tracking of Click Map, the S_objectid Variable needs to be set in the event handler – onClick.

35. What will you use to break the sprops (traffic variables. down using one against the other?

Ans:

We will have to use Correlations.

36. What is web analytics 101?

Ans:

Web Analytics is an advanced methodology that collects data from different websites to analyze and to gain insights to improve marketing and production techniques. Adobe Analytics presents the data in different formats to compare and contrast the data.

37. Is there any limitation for using the maximum number of report suites by a company?

Ans:

No, organizations can use an unlimited number of report suites.

38. What is Segment comparison?

Ans:

The segment comparison panel is also a part of a segment IQ which helps us in discovering the exact difference between an unlimited number of segments. This segment comparison feature iterates through different dimensions and metrics. It lets you know how much a segment is overlapping.

39. Explain the use of “Calculated Metric”?

Ans:

The calculated metrics are also called custom metrics which you can create from the existing metrics. Adobe calculated metrics tool offers high flexibility in building, curating and managing metrics. With the help of Calculated metric product managers, marketers, and analysts can ask questions of data without modifying your analytics implementation.

40. Explain how you can compare different date ranges in a report in a ranked view?

Ans:

To do this you need to click on the “compare dates” option presented in the calendar module.

41. What is the use of the Analysis Workspace?

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The main advantage that we get from this Analysis Workspace is that it eliminates all the general hindrances of a single analytics report. It comes with a robust, flexible canvas for developing the analysis projects. The Drag and Drop feature allows you to load any number of tables, components, and visualizations to a project.

42. What does the acronym SAINT stand for?

Ans:

The SAINT full form is SiteCatalyst Attribute Importing and Naming Tool.

43. What is the one SiteCatalyst feature that would allow you to track website performance and progress against predefined goals?

Ans:

The ‘Target’ feature in adobe analytics will allow you to visually track the website progress against predefined goals.

44. How many custom eVars are there in each SiteCatalyst report suite?

Ans:

Each SiteCatalyst report suite has 75 custom eVares.

45. What is DTM?

Ans:

The DTM stands for Dynamic Tag Management and helps you manage your Adobe cloud and other tags across various sites, regardless of the number of sites.

46. Which value is not possible in the referrer types report?

Ans:

“Mobile Apps” value is not possible in referrer types.

47. When you use link tracking, name the adobe analytics reports that get populated if the other argument is in stl(. is a ‘o’ ?

Ans:

The Custom Link Adobe Analytics report will be populated.

48. If you wish to have improved click map tracking, in which area should be the s_objectid variable be inserted?

Ans:

To have improved click map tracking the S_objectid should be inserted in the onClick event handler link.

49. What would you use to break down traffic variables (scraps. by one another?

Ans:

Correlations are used to breakdown variables.

50. Which method do you use to de-duplicate SiteCatalyst metrics?

Ans:

The serialization method is used to de-duplicate SiteCatalyst metrics.

51. How can you share the bookmarks done by you to others?

You need to follow below simple steps to share the Bookmarks with others. Favorites > Bookmarks > Manage Bookmarks.

52. Which syntax do you use to for capturing the “booked flight” event in even1?

Ans:

The syntax used is s.events=”event1.

53. What is the use of page type variable?

Ans:

The page type variable will help us in detecting the URLs that lead to a 404 error page.

54. Explain which syntax do you use to capture a product being added to the shopping cart?

Ans:

The syntax is s.events=”scAdd” s.products=”;Adipure 11pro”

55. What is the major difference between product and conversion syntax?

Ans:

The product syntax is set in the s.products variable. Whereas conversion syntax does not.

56. what is Merchandising eVar?

Ans:

The Merchandising eVars lets you assign the present value of an eVAr to an item when a successful event takes place. This value is tied to the item even if new values are added for the particular eVar.A

57. What is Adobe form?

Ans:

PDF stands for Portable Document Format. Definition: It is a Universal file format developed by Adobe that preserves all the fonts, formatting, graphics, and color of any source document, regardless of the application and platform used to create it.

58. How to display a logo dynamically in the Adobe Forms?

Ans:

To display a logo dynamically, we will have to upload it first into SAP using transaction SE78. This transaction will store this logo internally into a table “stxbitmaps”.

After uploading the logo we will have to create an interface and we will define two global variables there. Let’s say V1 type XSTRING and V2 type STRING (default value ‘image\bmp’. In Code initialization section we will have to write a simple query to fetch the logo from the table above by providing the log name. Then we will have to call a method cl_ssf_xsf_utilities=>get_bds_graphic_as_bmp and pass on tdobject, tdname, tdid and tdbyte fetched from the query. This method is going to return a XSTRING type variable which we will move to the global variable V1 defined already.

After this step we have to create a Form and assign the interface created above to it. In the right side pane under the context tab, we have to create a graphic node. Select the graphic node and in the properties section make the Graphic Type as Graphic Content. Save it and drag V1 (from the left pane under the Global Data node. to the Field property of the Graphic and V2 (from the left pane under the Global Data node. to the MIME Type property of the form. Under the Layout tab create an image field and bind it with a graphic node created. Save and activate. Execute the form. This will display an image dynamically.

59. What needs to be done to convert the static text in the form layout to a different language?

Ans:

• Go to transaction code SFP.
• Enter your form name and hit display.
• Now go to menu Goto -> Translation.
• Give Original Language as EN and Target Language as whatever language you want to convert the static text into and hit enter.
• You will find two objects TLGS and PDFB.
• Double click on the form under the PDFB tag.
• Go to menu Utilities -> Expand Tags.
• You will find vertically cascaded windows for source text and target text.
• Under the target text press copy source text button. This will copy everything defined as static text in the layout to target text.
• Now here we can convert the text into the respective language.
• Once done, save and activate the changes.
• Come out and execute the form in whatever language you want. Make sure to input the language in the LA field of /1BCDWB/DOCPARAMS input table.
• Execute and see the output.

60. What Is a Lock Object?

Ans:

To synchronize access of several users using the same data, Lock objects are used.

61. How to create a form object?

Ans:

Creating a Form Object :

• Creating a Form Object in the Repository Browser.
• You are in the Repository Browser of the ABAP Workbench.
• Select a package.



To create a form interface, proceed as follows :

1. In the context menu of the package, choose

Create -> Form Object -> Interface.

2. Enter the name of the interface in the Create Interface dialog box.




To create a form with a context and layout, proceed as follows :

• In the context menu of the package, choose
• Create -> Form Object -> Form.
• Enter the name of the form in the Create Form dialog box.
• Enter the name of the interface that you want the form to use.
• Choose Save.
• The Create Object Directory Entry dialog box appears.
• Enter your data and save the object.

61. List the components involved in creation of Adobe Forms.

Ans:

The components involved in creation of Adobe Forms are Layout, Context and Interface.

62. Can we use the same interface in multiple Adobe Forms?

Ans:

Yes, we can use same interface in multiple Adobe Forms.

63. What are the Scripting languages available in Adobe Forms?

Ans:

There are 2 languages available JavaScript and FormCalc.

64. Which type of data processing is supported in PDF forms?

Ans:

Client side data processing is supported in PDF forms.

65. What are the advantages of Adobe Forms?

Ans:

• Flexible tool for designing the form(WYSIWYG Editor)
• Graphics can be included in the form directly. No conversion is required. Different page orientation like in smartforms. Existing PDF or word document can be imported
• Barcodes can be printed on all printers of types Postscript, PCL, PDF, or Zebra.
• Forms are regular repository objects and have version management.
• Forms can be integrated in the browser based environment and made interactive.

66. How are conditions used in the adobe forms?

Ans:

Suppose you want to display a particular text module in case the language you pass is EN in the input parameter. For this follow the steps below :

• Go to transaction SFP and create a form.
• In the context tab, create a Text and assign a Text Module to it (created under smartforms transaction. under its properties.
• Click on the conditions button and add a row using + button. Give the Import parameter name as EX_LANGU (language parameter in my example. under first OPERAND and ‘EN’ under second OPERAND as shown.

SAP Adobe Forms :

• Save and activate the form.
• Execute it by passing EN as a language parameter. This time the text module will be displayed. If you execute it by passing FR as a language parameter, the text module won’t display on the form output this time.

67. What’s in a form design?

Ans:

The following key components make up a form design :

1. Master pages

2. Body pages

3. Content areas

4. Subforms

5. Fields

6. Boilerplate objects

68. What are master pages in form design?

Ans:

Every form design contains at least one master page that Live Cycle Designer creates automatically. Master pages define the orientation and dimensions of body pages. Master pages are responsible for formatting body pages. Provide a background and layout format for more than one of the body pages in a form design. Each master page is created with a default content area that covers the whole page.

69. What are body pages in form design?

Ans:

Body pages :

• Body pages represent the pages of a form.
• Each body page derives its page size and orientation from a master page.
• Each body page is associated with the default master page that LiveCycle Designer creates.
• You can choose which master page to assign to a body page.

70. What are subforms in form design?

Ans:

Sub Forms :

• Subforms are container objects that you can use to group form design objects including: fields,address,images etc.
• A subform provides anchoring, layout, and geometry management for objects.
• You can also configure subform objects to be repeatable.

71. What are the uses of Form Interface?

Ans:

• In the form interface, you specify the data that is exchanged with the application program (such as tables, structures, work areas. .
• Under Global Definitions, you define your own fields, variables etc.
• The system fields contain data with a predefined meaning (such as the date.

72. Prerequisites to learn SAP Adobe forms?

Ans:

No knowledge or experience is required to learn SAP Adobe forms, but the basic knowledge of SAP adds an advantage to learn adobe forms.

73. How information is allocated in the bunch table?

Ans:

A bunch of tables contains information from numerous DDIC tables. It stores data as name esteem combined.

74. What are the sorts of Subroutines?

Ans:

• Interior Subroutines : The source code of the inner subroutines will be in the same ABAP/4 program as the calling method (inward call. .
• Outside Subroutines : The source code of the outer subroutines will be in an ABAP/4 program other than the calling strategy.

75. How do I create an Adobe form?

Ans:

To create fillable PDF files :

Open Acrobat :

• Click on the “Tools” tab and select “Prepare Form.”
• Select a file or scan a document:
• Acrobat will automatically analyze your document and add form fields.



Add new form fields :

• Use the top toolbar and adjust the layout using tools in the right pane.
• Save your fillable PDF
• You can also share it with others or click Distribute to collect responses automatically.

76. What is a function group?

Ans:

A function group is a program that contains function modules.Each function group is identified by a four-character identifier called a function group ID.

77. Which are the components of the function group?

Ans:

• A main program.
• A top include.
• A UXX include.
• A function module includes.

78. What is MVC in WebDynpro ABAP?

Ans:

WebDynpro follows MVC M-Model(Business logic) V-View(Screen) C-Controller( Controls screen and Model).

79. What is the context in WebDynpro ABAP?

Ans:

Context is a temporary place which stores data in the form of nodes and attributes.

80. What Is The Difference Between A ‘Database Index’ And A ‘Match Code’?

Ans:

Database Index’ contains fields from one table while ‘Match Code Contains fields from several tables. Match code objects can be built on cluster tables, transparent tables and pooled tables

81. What do you need to know about Adobe Analytics?

Ans:

Adobe Analytics is an industry-leading solution that applies real-time analysis and detailed segmentation across all marketing channels. With this feature, you can discover high-value audiences and enhanced customer intelligence.

82. What is Adobe Analytics report builder?

Ans:

Adobe Analytics Report Builder is a Microsoft Excel plugin that allows you to see real time data from Adobe Analytics in your favourite data manipulation engine, available for further analysis with the tools of Excel. How would you use Report Builder? Imagine you are a digital analyst for an online retailer.

83. How does Adobe Analytics work?

Ans:

How Adobe Analytics works. Adobe Analytics is typically used for web analytics, but also offers analytics for mobile apps. On the web you can get a lot of great data by adding the javascript snippet to your site. All of your page views, traffic sources, and visitor data like device and location are collected through the out-of-the-box snippet.

84. How do you create reports?

Ans:

To create a report. In Visual Studio, create or open a Report Server project. For more information, see Create a Report Server Project. On the Project menu, choose Add New Item. The Add New Item dialog box appears. Choose Report Wizard, and then choose Add. The Report Wizard opens to the Select Data Source page.

85. What is a report builder?

Ans:

Report Builder in SQL Server. Report Builder is a tool for authoring paginated reports, for business users who prefer to work in a stand-alone environment instead of using Report Designer in Visual Studio / SSDT.

86. What is Adobe SiteCatalyst, and what is it used for?

Ans:

Originally created by Omniture (prior to being acquired by Adobe) , SiteCatalyst is now part of Adobe’s Digital Marketing Suite and is used by many top organizations. Organizations use SiteCatalyst to provide directional guidance to online teams and executives, often with an eye towards improving conversion rates.

87. Is there a tool to build calculated metrics?

Ans:

The Calculated Metrics Builder provides a canvas to drag and drop Dimensions, Metrics, Segments, and Functions to create custom metrics based on container hierarchy logic, rules, and operators. This integrated development tool lets you build and save simple calculated metrics or complex advanced calculated metrics.

88. Can you use events but not calculated metrics in analytics?

Ans:

Some Analytics features let you use events but not calculated metrics: Here is a short overview of the Calculated Metrics tools: Create calculated and advanced calculated metrics using advanced allocation models. Add segments inline to metric formulas. Compare segments in the same report.

89. Which is the best tool to build metrics?

Ans:

Build Metrics The Calculated Metrics Builder provides a canvas to drag and drop Dimensions, Metrics, Segments, and Functions to create custom metrics based on container hierarchy logic, rules, and operators. This integrated development tool lets you build and save simple calculated metrics or complex advanced calculated metrics.

90. How to generate code metrics for a project?

Ans:

Generate code metrics for one or all of your open projects in the IDE by using the Analyze > Calculate Code Metrics menu. You can generate code metrics results for an entire solution in any of the following ways: From the menu bar, select Analyze > Calculate Code Metrics > For Solution.

91. How is metrics.exe used in other metrics?

Ans:

The new tool counts actual lines of code, including blank lines and comments. Other metrics such as CyclomaticComplexity and MaintainabilityIndex use the same formulas as previous versions of Metrics.exe, but the new tool counts the number of IOperations (logical source instructions. instead of intermediate language (IL) instructions.

92. Which is an example of advanced calculated metrics?

Ans:

(Advanced Calculated Metrics only. Segment on metrics. For example, you can create a metric for “New visitors”, with a count of people for whom this is the first session. (Advanced Calculated Metrics only) Incorporate statistical functions to help you better describe your data.

93. can you use events but not calculated metrics in analytics?

Ans:

Some Analytics features let you use events but not calculated metrics: Here is a short overview of the Calculated Metrics tools: Create calculated and advanced calculated metrics using advanced allocation models. Add segments inline to metric formulas. Compare segments in the same report.

94. How to query Adobe Analytics 1.4 Reporting API?

Ans:

For those familiar with reporting using the Adobe Analytics 1.4 Reporting API, you’ll be aware that the accepted method of retrieving data was to first queue your report by posting your request to: https://api.omniture.com/admin/1.4/rest/?method=Report.Queue

95. When did Adobe Analytics API 2.0 come out?

Ans:

This video is to show you the different capabilities that are available on the Adobe Analytics API 2.0 (June 2020. If playback doesn’t begin shortly, try restarting your device.

96. Are there any new classifications in Adobe Analytics?

Ans:

In the May 10, 2018, Analytics Maintenance release, Adobe started to limit the functionality of date-enabled classifications. These classification types were removed from the Admin and Classification Importer interfaces.

97. What are the standard metrics in Adobe Analytics?

Ans:

{‘id’: ‘metrics/visits’} Standard metrics in Adobe Analytics all follow a fairly generic ID format such as metrics/visitors, metrics/event10, metrics/evar instances.

98. When did Adobe Analytics 2.0 authentication come out?

Ans:

Adobe Analytics 2.0 API Authentication published on September 8, 2019 Steps to retrieve an access token for Adobe 2.0 APIs using a JSON Web Token (JWT. and Adobe I/O integration credentials, with example Python scripts

99. What are the APIs for Adobe Analytics 2.0?

Ans:

Analytics 2.0 APIs. This documentation provides instructions for Adobe Analytics 2.0 APIs. For working with Analytics 1.4 APIs, see Analytics 1.4 API Documentation. The Adobe Analytics APIs are a collection of APIs that power Adobe Analytics products like Analysis Workspace.

100. When to use JWT for Adobe Analytics 2.0?

Ans:

A JWT client is best if you are creating an application that needs to programmatically authenticate calls to the Adobe Analytics APIs. A new JWT token can be generated whenever the old one is about to expire so your application can continue to make API calls. For more information see JWT authentication. Try the Analytics 2.0 API in seconds.