50+ Best Google AdWords Interview Questions and Answers

Last updated on 18th Nov 2021, Blog, Interview Questions

Google AdWords Interview Questions has always been a puzzle to aspirants which is considered tough to crack and answer. But with proper dedication and depth of knowledge, one can excel his/her career in the same. Here are a few Google AdWords Interview Questions and answers which can help the enthusiasts to prosper their career in the same.

1. What is AdWords?

Ans:

This is almost always the first Google AdWords interview question you will face. Google AdWords is a Google advertising service which allows businesses get featured in Google search engine and Google Display Network. Google’s search engine and it’s partner sites display online advertisements based on multiple factors such as keywords, interests, topics, demographics, etc.

It allows the advertiser to set a monthly budget and pay when people click on their advertisements. Google has created a platform to help businesses reach their customers instantly.

In the Google AdWords platform, Google utilizes bidding process to decide the ad position. Users create the type of campaigns depends upon the requirement of the business.

2. What is PPC Marketing?

Ans:

PPC stands for Pay Per Click, a widely popular model in which advertisers pay when each time any of their ads is clicked. PPC is so popular because it helps businesses to bring users instantly unlike organic where you need weeks if not months to set up and drive visitors to your website.

3. Explain how AdWords work?

Ans:

Google AdWords uses the bidding system to rank the listings. The system determines the ad position based on the Maximum bid & Quality Score of the ad. Higher the maximum bid and Quality score, better are the chances of being on top of the page. The best-combined maximum bid and the quality score get the top position.

The actual CPC will be finalized by the ad rank of your next highest ad divided by Quality score. Once a query is requested, Google processes the request and execute the action which determines the ad positions. Advertisers need to pay only when user click their ad. So, optimizing the Quality score is vital to improve your ad rank without increasing the maximum bid.

4. Why use Google AdWords?

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One of the advantages of Google AdWords over social media marketing platforms is the intent of users. As it’s a part of inbound marketing, users who are in need of a product or service click the ads and visit the website thus the conversion rate should be much higher than the social media marketing visitors.

5.What is Ad Rank?

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One of the important questions suggested by most of Google AdWords questions and answer guides. Ad Rank is the position of an ad on Google page and determined by the bid amount, ad quality, ad thresholds, the competition, the context of the user’s search and the expected impact of extensions and other ad formats.

A good ad rank makes sure the ad gets more visibility than the others. Ad rank is recalculated every time the ad is eligible to appear, so the ad position can fluctuate every time depending on the above factors.

6. Explain what is Google Quality Score?

Ans:

• Google AdWords gives Quality score to each keyword on a scale of 1 to 10 and includes expected CTR, ad relevance and landing page experience. Basically, it’s a measurement of how relevant your ad to the user’s intent. Better the quality score, ad rank will get improved without spending more.
• With the help of 1-10 score, Google conveys advertisers how well they have chosen their keywords, writing ads, and designed lading pages.

7. What is the formula to find CTR (Click Through Rate)? Does CTR help in improving the quality score?

Ans:

CTR also know as click-through rate is a unit to measure the click rate of your ad. It is calculated by the simple formula: clicks/impressions*100. It is one of the important factor in determining the Quality Score of the ad. So, making an effort to increase the CTR decreases the overall spend. It also indicates the success of your ad descriptions and headings in terms of relevancy and eye-catchy. Each of the keywords and ad have their own CTRs.

8. What is the difference between CPM, CPC and CPV bidding?

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One of the most popular in Google AdWords questions and answers list.

CPM : Cost Per Thousand is the amount you pay per thousand impressions that you receive, regardless of the number of clicks you receive.

CPC : Cost Per Click is the amount you pay for each click.

CPV: is when advertisers pay for each unique user view of an advertisement or website.

9.What is the character limit of a destination URL?

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1024 characters are the destination URL’s character limit.

10. What is ad rotation?

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Ad rotation is a campaign setting in Google AdWords that automatically rotates your Google adwords ad within the ad group. You have the option to request Google how it would rotate the ad, such as, based on the best performing ads or rotating evenly.

11.What is the difference between clicks and impression?

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One of the very common Google AdWords interview question you should be prepared for.

Clicks	Impression
Click is the number of times your targeted users clicked on your ad and taken to your website. This shows how many users actually used your ad to visit your website.	Impression is the number of times targeted users view your Google AdWords ad, whether it is a banner, text link or button. This shows what is the reach of your ad.

12.How many characters are allowed in AdWords ads?

Ans:

• Headline 1: 30 characters
• Headline 2: 30 characters
• Headline 3: 30 characters
• Description 1: 90 characters
• Description 2: 90 characters
• Path (2): 15 characters each Google AdWords recently made the following changes:
• Added a third headline
• 90 characters for each description instead of 80
• Added a second description

13.What is automated bidding strategy?

Ans:

One of the most common question in any Google AdWords interview question and answers guide. Automated bidding is a Google AdWords big strategy that sets bids for your Google AdWords ads automatically based on how likely the impression will turn into a fruitful click or even conversion.

It helps businesses to maximize the profit for their campaigns. Google AdWords automated bidding takes multiple factors into counting like user’s device, time of the day, location, demographics and more.

With automated bids, advertisers don’t need to worry about updating the bids of keywords or ad groups. Google AdWords set a bid for each and every auction based on the above factors and decide if the ad should be visible or not.

14. What is Phrase Match?

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• Phrase match is one of four keyword matching options in Google AdWords which allows your ad to be visible to your targeted audience when they type your exact keywords and close variations of your keyword with additional words before or after your keyword.
• For example: if your keyword is “buy shoes”, your ad will be visible to people who types “buy shoes”, “buy shoes online”, “need to buy shoes”.
• Phrase match is very essential because at times, Broad match or expanded broad match shows your ad to a very wide range of audiences you wouldn’t want to show them to. On the other side, the exact match narrows the impression to people who types the exact keywords without any variations or prefixes or suffixes.

15.What are all the basic practices every new adwords advertiser should always remember?

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• Every landing page we make should have proper CTA such as lead form, purchase option, or whatever the business want to achieve with the campaign.
• Make different ad groups based on keywords and set themes for each adgroups.
• Don’t put a huge amount of budget for a short period of time in the beginning.
• Continuously work on improving the Quality score thus decreasing the spend of overall budget.
• Choose your keywords and negative keywords carefully and regularly monitor the performances with search terms report.
• Write search ad with crisp CTA text and clear headline.

16.What is frequency capping in AdWords?

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Frequency capping allows the advertiser to limit how many times an ad is visible to an individual.

We can set this frequency cap at the ad, ad group and campaign level. Advertiser can also segment them by month, week or day.

17. Explain Google Click-to-Call.

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It helps primarily the local businesses who doesn’t have/need a website. By setting up Google click to call campaign, they can leave a phone number to which users can call by simply clicking their advertisement on Google SERP.

18. What is IP Address exclusion in Google AdWords

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Again, one of the important Google AdWords interview question. The simple answer is: There are multiple reasons you would like to exclude IP addresses. For example, you can exclude IP addresses of your own office so your impressions won’t be wasted. With this feature, you can exclude up to 500 IP addresses per campaign.

19. What is the use of search term report in Google AdWords?

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Search term report shows the list of queries that are getting visitors to your website. With the help of search term reports, you can find new negative keywords and find which keywords are more effective than the others. It helps advertisers to find potential keywords for the campaigns. Keyword list and search term lists are totally different.

20. How can you automatically include the user’s query into the ad copy?

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With the help of Dynamic keyword insertion, we can user’s query into ad copy automatically included.

21.Difference between automatic and managed placements?

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Automatic placements	Manual placements
Automatic placements is another placement method which automatically shows your ads and you won’t have the option to choose.	Manual placements give the option the choose the specific websites, location, video, apps in which you can show your Google AdWords ad.

22.What are the first steps you should take if your ads get disapproved for any reason?

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If your ad gets disapproved, Google will send you a notification mail mentioning that your ad has been disapproved. Then, based on the input Google AdWords gave, you can find out the reason for the disapproval. Then, based on your finding, you can work on fixing the issue. At the time, you may need to make the changes in your text copy and other times, you may need to make changes in both ad copy as well as the website.

23. What are keywords in Google AdWords?

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• Any Google AdWords Interview Question and Answers guide won’t complete without this question.
• With the help of Google Keyword Planner, we can find the relevant and high-quality keywords for our campaigns.
• Keywords are phrases or words advertisers use to show your ads to the targeted audience.
• Keywords should be united based on themes and categorize under various ad groups.
• Keywords are the foundation of the Google AdWords campaigns.
• All of your efforts will go waste if you don’t select the right keywords.

24. How can you use negative keywords?

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With the help of negative keywords, we can avoid being shown on certain words or phrases. For example, by adding words like “free”, you are conveying Google that your ads should not be visible on searches including the word free. We can use search terms report to find new negative keywords for your campaigns.

25. What is ad groups in Google AdWords?

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Ad Group in Google AdWords is like a big container where you keep all your keywords, text copies and landing pages. Google recommends advertisers to make adgroups with tightly themed keywords. So, it is better to create multiple adgroups based on your keywords.

Google check out your ad group organization to find multiple things like what kind of message your ad will convey when it gets triggered, list of keywords your ads will show, etc.

26. How to track conversion in Google AdWords?

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• Google AdWords provide tracking code for you to implement on the website and you can modify it with additional code that’s specific to your platform.
• The view-through conversion window option monitors when a user sees the ad but doesn’t go for the click.
• Under tools and analysis option, you can find search funnels which helps you understand when users click on your ad for the first time and how many he/she was shown the ad before clicking it.
• If you want to track the phone calls, with the help of call extension, call reporting enabled settings, it is very much possible.
• To track the number of people who installs the app, we can use the Firebase.

27.How to improve ad position?

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28. What is the Maximum number of campaigns and ad groups you can make in Google AdWords?

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• Number of campaigns you can have: 10,000
• Number of ad groups per campaign: 20,000

29.What is a converted click?

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Google AdWords stopped tracking converted clicks. Converted clicks are clicks that bring conversions.

30.Why did you choose to be Google AdWords/PPC specialist?

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PPC is a relatively new and growing profession with a huge scope. The work will have measurable results. The work is so flexible that I can work from anywhere anytime. In the future, I will work along with Artificial Intelligence and not going to be replaced by one thus making it safe. My future value will only increase from here.

31. What are Google Ad Extensions?

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Ad Extension is the additional information you find with the AdWords ads, like phone number, site links, address, reviews, etc. It improves the CTR of the ad by several percentage points and the visibility. It provides advertisers to give more information apart from the ad headings and descriptions.

Google doesn’t charge extra to show ad extensions but we can’t be sure our ad extension will be visible all the time. Google decides which extensions to show in response to each search on Google. Extension will be shown when the extension is predicted to increase the CTR and if your ad position is high enough.

It is recommended to use all Ad Extensions so the possibility of an extension showing up on SERP will get increased. Also, they give users different ways to engage with your ads. There are two types of extensions such as automatic and manual extensions.

32. What are the Different types of Ad Extensions?

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• Sitelinks
• Call Extensions
• Location Extensions
• Social Annotations
• Seller ratings
• Mobile app extensions
• Offer ads
• Communication Ad
• Review extension
• Image and drop down navigation Ad extension
• Callout Extension
• Click to Message Extension
• Price Extension

33. What options cannot be changed after creating an account?

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After the creation of the account, currency and time zone cannot be changed. It is recommended to fill in the details very carefully.

34. How to calculate ROAS (Return on Ad Spent)?

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• Revenue / Cost = ROAS
• We need to divide the revenue of the campaign by the amount that is spent.
• ROAS shows how effective our marketing campaign is.

35. What are the targeting options in Google AdWords?

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Keywords: Keyword method is based on keywords. We select the keywords user will type to find your product or services. We can set keywords manually to reach targeted audiences.

Placement: With placement method, we just need to specify a website or part of a website. We can target websites our potential users visits and target.

Affinity: This is for advertisers who use traditional marketing like TV campaigns can expand a campaign online and reach users with Google network.

Demographics: This target is based on age and gender of your targeted users.

36. Mention the different types of keyword matches

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Broad match: It allows your ad to reach as much viewers as possible. Your ads will appear whenever a user searches your keyword in however way possible.

Example:

for broad keyword “buy shoes”, your ad will be visible for searches such as “shoes online”, “buy sneakers”

Broad match modifier: What if you get the advantage of broad match but a backup finance advisor who restricts around particular queries that triggers your ad. That’s the function in broad match modifier. It works by appending a + sign to the specific keyword that you want to fix in specific place.

Phrase Match: This match lets your ad shows for queries for your keywords in its exact order but allows the query to have words at the beginning or at the end of the query.

Exact Match: So narrow. So targeted. Your ad will show to users who exactly search for your keyword.

Negative Match: Choose when your ad should not be shown with the help of negative match. For example, if you are showing ads about selling houses and don’t want visitors who looks for rent, use “rent” as your negative keyword.

37. What is Google AdWords Double Serving Policy?

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To make the auction process fair, Google doesn’t encourage advertisers to run ads for similar businesses through different accounts triggered by same keywords. Google calls this as double serving policy. Google has banned multiple ads from the same firm from appearing on SERP.

38. What is conversion optimizer in Google ?

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Conversion optimizer is an important tool from Google AdWords which helps you to manipulate bid to help you get more ROI to your campaign. It decides which click will be most valuable for the business to attain a higher return on investment. It gets the help of conversion tracking data to process the bidding process at the basic keyword level to help you get as much quality clicks as possible thus returns more conversions at specified cost per conversion.

39. Is PPC only suitable for big brands?

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No. With the flexibility in Google AdWords, any businesses can start and run campaigns. There is no minimum budget and you don’t even need to own a website to run certain campaigns.

40. What are Invalid Clicks, and how does Google determine them?

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Invalid clicks are illegitimate, unintentional or caused by some malicious software such as robots or some automated clicking tools use to increase your expense or to increase the value of the website that is hosting the ad. Google uses algorithms to find such invalid clicks and automatically filter them from the reports. And if they still escape and Google finds them later, they will give you credit for the expense.

41. Can we let our ad be used to link to a PDF?

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No. It’s not possible.

42. Why some agencies use broad matches with negative keywords instead of using phrase match or exact match keywords?

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In this way, the ads will get more clicks and keyword list can be created quickly.

43.What are all the challenges you face in this career?

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You have to be updated all the time. The industry is fast pacing and can’t afford to get outdated which is very easy state to get into if you are not alert. In order to stand out, we need to experience all the new features, tools and find ways to utilize those for the campaigns. It can be overwhelming at times. But, it makes the job more active and put us in high alert.

44. What is the actual cost per click?

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We can’t see the actual cost per click only the average CPC but mostly it is lesser than your maximum CPC bid. Every time, when an auction takes place, Google fixes your actual CPC which is required to outrank the ad rank of the next competitor. You don’t normally find this question in any Google AdWords interview questions and answers guide but you should be prepared anyway.

45. In your experience, what is the best Quality Score?

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Be honest with the interviewer and share some examples of your best Quality score and how did you achieve those numbers.

46. What are all the different types of automated bidding stategies?

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• Maximize clicks
• Target Search Per Location
• Target outranking share
• Target CPA
• Enhanced CPC
• Target Return on Ad Spend (ROAS)
• Maximize Conversions

47. What is Adwords Express?

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It’s one of Google’s attempts to simplify the Google AdWords for users with a small budget. It is targeted towards small or local businesses who can’t afford high budget or so much of their time and effort into running campaigns. So, the businesses just need to tell Google what they want to do with Google AdWords and what is their goal is and the rest of the things will be taken care of by Google. In AdWords express, you need to share only the following details:

• Business category
• Ad copy
• Landing page (either your website or Google My Business page)
• Monthly budget

48. How can we improve the landing page quality?

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Landing page quality can be improved by following ways:

• A strong headline and supportive tagline
• Original and quality content
• Page load time
• User-friendliness and user experience
• Following Google guidelines
• Transparant content information and privacy policy
• Easy to navigate and understand
• Clear call of action message
• Visual imagery
• Not having too many links
• Should connect with Brand and proposition
• Simplified lead capture form
• Trust symbols.

49.What are the different types of access levels in AdWords?

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The different types of access levels are: email access, read-only access, standard access and admin access.

50. What is understood by API?

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Google Ad API is an advanced feature designed for big corporates, ad agencies to allow their developers to build applications that will engage directly with the Google AdWords server, which helps them utilize ads efficiently. It allows advertisers to modify ads based on their need easily.

51. How do you think our competitors are doing and how can we face them?

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Sometimes one of the most unexpected Google AdWords question. For that, you need to do your thorough research before attending the interview. Every company, big or small have competitors who can make the company’s life difficult.

Find out the list of their competitors, their marketing strategy and the overall market status. Find about the competitors’ ad strategies, their content gap, how you can fill the gap, etc. Figure out the strategies you can implement which help the business to face and outrank their competitors.

52. How do you measure Google AdWords campaign success?

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It depends on the aim of the campaign. If you are attending a Google AdWords Interview of an e-commerce website, success is based on the amount spent when compared to the value of purchases made.

If a B2B campaign, it’s mostly about the number of quality leads you achieve while maintaining good ROI. So, the success of the campaign is based on the purpose of the campaign.

53. If I search my keyword but I can’t see my search result. Why would that happen?

Ans:

There are multiple reasons that can let it happen. Some of them are:

• Your IP is excluded
• You are not in the targeted location
• Your ad got disapproved
• Your campaign has exceeded your daily budget

54.What should be the ideal quality score for Google AdWords?

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Good quality score in Google AdWords depends on what kind of keyword you are working on.

• Branded keywords’ good Quality score is between 8 to 10
• Low intended commercial keywords’ good Quality score is 7
• High intended commercial keywords’ good Quality score is between 7 to 9

55.When do you say when a test is completed?

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It depends on what we wanted to achieve at the beginning of the test. Some companies do a test for a couple of days and come to a conclusion based on those results. But, it is recommended to give the system some time to understand the pattern, let it go through different times of the day, different days of the week to have enough amount of data in hand to come to a strong conclusion.

56. How to increase conversion rates?

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Conversion rate can be increased by following methods:

• Creating ads that match perfectly with the keywords you use
• Tightly themed ad groups
• Improve Quality Score
• Optimizing landing page
• Adjusting your keyword type
• AB your landing page
• Align ad copies with landing pages
• Improving CTR of ad
• Use negative keywords

57. How better quality ads help your campaign?

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Benefits of better quality ads are:

• It decreases the money you need to spend for a click
• Better ad means better ad rank thus increases the chances for ad extensions

58. Why quality of landing page is important for the success of the campaign?

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Landing page is your playground where you make the user take the final call.

If the landing page is not relevant or trustworthy, each and every action you take for the campaign will go in vain. Better ads, high-quality keywords and money you spend on will not help if the landing page is not good enough to get the conversion.

It should be aligned with the keyword and ad copies. An inefficient landing page can promise traffic but not conversions.

59. How to improve CTA in Google AdWords?

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60. How do you measure the success of a Google AdWords campaign?

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It is one of the general questions from Google AdWords interview questions and answers guide. I consider Key Performance Indicators are the perfect way to find about the success of the campaign.

The first indicator of a successful campaign is the number of clicks your campaign gets. The second indicator I check is CTR which shows how effective my ads are. Then the conversion says if they are fruitful to the business. I also check other indicators such as time spent, returning customers, etc.

61.If you feel your campaign is not producing enough good results, what should you do to fix it?

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If you feel your visitors are not intended, try to add more negative keywords. Find ideas for negative keywords in search trends.

If you need to increase keyword bids, and not having enough budget for it, try to increase your quality score.

If you don’t get enough traffic, remove low or no search volume keywords and add relevant and high-quality keywords. Try phrase or broad modifier if you feel your exact matching type doesn’t allow potential visitors to find your site.

62. Our highest performing keywords’ CPC is growing up continuously. What can be the reason for this and how to tackle this?

Ans:

Sometimes a tricky Google AdWords Interview question. It is one of the advanced Google AdWords Interview questions and answers. Increase in CPC can be the result of increase in competition and possibly because of your quality score is going downwards. We can figure out the root cause.

We can compare auction insights to find when the CPC was normal and if there are new players out there in the market.

We can check out the historical Quality score in our reports and figure out if downgrading Quality score is the culprit here.

63. What is Remarketing?

Ans:

Remarketing is a target method in which advertisers can show their ads to users who have visited their website but didn’t convert. The user can be at any stage of the purchasing cycle. In Google AdWords, remarketing campaigns are available for both search and display. The click rate for remarketing is relatively high because they are customized and thus connects with the users more than other targeting method advertisements.

64.What is the difference between managed and automatic placements?

Ans:

• Both automatic and managed placements are a part of the Display network. With managed placements, marketers can choose from various options in which you want to show your Google AdWords ad. These options include specific websites, locations, video, apps.
• For example, if there is a particular that ranks well for a group of your targeted keywords, then you can choose to show your Ads only on those pages.
• In automatic placements, you don’t get options to choose from and it shows your ads automatically.

65. What are the different sizes of display ads?

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66. What is ROAS?

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ROAS is the acronym for Return on Ad Spend. It is a marketing metric that calculates the revenue for each amount a business spends on advertising. It is similar to the concept of return of investment (ROI). Basically, it is an indicator of how well the ad performs.

67. Name some of the benefits of Dynamic Search Ads.

Ans:

Dynamic Search Ads are necessary for online businesses with massive inventories, considering their website content is thoroughly optimised. Some of the major advantages of such ads are:

1. They can help in creating additional traffic even when a business is not aware of a particular keyword.

2.An advertiser does not have to spend time on mapping keywords to each keyword on the website, thereby, saving ample time.

3.With Dynamic Search ads, it is easier to avoid ads about products that are out-of-stock.

68.Mention the primary practices every fresh Adword advertiser should follow?

Ans:

• Each land page should possess a proper CTA such as purchase option, lead form, or business achievement in the campaign.
• Avoid opting for an immense amount of budget for a short period in the initial stage.
• With the exact keywords, develop different ad groups and set themes for the groups.
• Work vigorously on the betterment of quality scores and decreasing the spending budget.
• Make sure search ads possess clear headlines and crisp CTA tests.
• Pick the negative keywords and keywords carefully and have regular monitoring with search term reports.

69.State the targeting options in display ads?

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• Demographics
• Remarketing
• Placements
• Topics and interest
• Auto and manual

70.What do you know about Google ad API?

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Google ad API specifically targets third parties, tech-savvy and large advertisers. With Google ad API, developers gain the opportunity to build applications that converse directly with the Google Adwords server.

71.Explain about tracking conversions in Google Ad words?

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Adwords provide the basic tracking code that helps in tracking conversions. It also assists in varying the additional code distinctive to a specific platform. As a visitor sees your ad and does not click it, the view-through conversion window monitors the details.

There are also possibilities for accessing the search funnel analysis and tools, indicating that the visitor clicks the ad for the first time. It also delivers details about the frequency of ad visits before conversion.

72. Can you state the search network ads targeting options?

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73. Explain the various automatic bidding strategies?

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The several automatic bidding strategies in Google Adwords are

Target search page location: This method sets bid in automatically by elevating the chances of ads getting highlighted on Google’s top search results on the first page.

Maximize clicks: The bid adjusts automatically to gain many likes based on the budget.

Target outranking share: The bids in this strategy are set automatically to outrank a domain.

Enhance CPC: For maximizing conversations, adjusting bids happen automatically.

Target CPA: For gaining maximum conversions according to target CPA, there is an automatic setting of bids.

74. State the difference between CPV, CPM, and CPC?

Ans:

CPC: The CPC or cost per click is the amount paid for every click.

CPM: The amount paid for thousand impressions is the cost per thousand irrespective of the number of clicks received.
CPV: The pay for every unique user view for a website or advertisement is CPV. Video marketing campaigns such as Youtube make the most use of CPV.

75. What is over delivery?

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That’s why we allow up to 2 times the clicks in a day than your average daily budget allows for campaigns that aren’t paying for conversions. This is called overdelivery.

76. At what levels are bids and budgets suggested?

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The bids are reduced by around 50% to make the ads profitable, while keeping them in a high enough ad position to get a good number of clicks (and therefore conversions) each day. The Max CPC needs to be set at around 20% higher to compensate for the actual CPC difference.

77.How to check daily campaign cost of last 7 days?

Ans:

1. Sign in to your Google Ads account.

2. Click the reports icon and click Predefined reports (Dimensions), then Other, then Billed cost. By default, you’ll see daily costs for each individual campaign that served ads over the most recent month.

78. Why do you use Google AdWords

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Target your ads. Targeting gives you the ability to show your ads to reach people with specific interests — namely, people who are interested in your products and services — and show them relevant ads.

• Control your costs.
• Measure your success.
• Manage your campaigns.

79. What is the Relation between ad performance and conversion rate

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Website performance has a large, measurable effect on conversion rates. Studies have consistently shown that fast page speed will result in a better conversion rate. In other words, the quicker a webpage loads, the more likely a user is to perform the targeted action on that webpage

80.How to do keyword bid optimizations

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If you’re running one ad for all your keywords, the ad quality can be vastly different due to the above two points for each keyword. For each keyword group, run several ads. Try to keep each ad specific to each keyword group. This will increase your score.

81. How remarketing works

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Remarketing works by placing cookies on your website visitors device(s) when they meet your criteria. Their cookie ID is added to your remarketing audience list. … For example you may wish to target visitors that viewed a particular page or section on your website but didn’t make a purchase or complete and enquiry form.

82.What are remarketing strategies?

Ans:

Remarketing (also known as retargeting) is the method by which online advertisers “re-deliver” advertising to you based on your previous online interactions with their business. It’s based on the fact that those familiar with a business are more likely to engage with their advertising.

83.How to divide budget across multiple campaigns.

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84. Explain campaign level settings

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For Search and Display campaigns, the campaign conversion setting lets you override the account-level “Include in ‘Conversions'” setting and specify conversion actions for a particular campaign (or group of campaigns).

85. What are dynamic Search Ads (DSA)?

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Google’s Dynamic Search Ads (DSAs) use the content of an advertiser’s website to help better target the advertiser’s paid search ads. These ads automatically generate ad headlines based on a user’s search query and the advertiser’s website content.

86. What are the types of networks in Google AdWords?

Ans:

• The Search network, which includes Google search result pages, other Google sites like Maps and Shopping, and partnering search sites.
• The Display network, which includes Google sites like YouTube, Blogger, Gmail, and thousands of partnering websites.

87. What is a shared library?

Ans:

A shared library or shared object is a file that is intended to be shared by multiple programs. Symbols used by a program are loaded from shared libraries into memory at load time or runtime. It is not to be confused with library software.