In this digital marketing course you will explore the core concepts related to marketing of products and services via digital technologies. You will learn about the push-pull model of marketing and the variety of online business models being used in practice. You will learn to analyse the strategic issues, techniques and processes associated with marketing online and make recommendations to improve digital marketing.Start learning with us ACTE Digital Marketing Classroom & Online Training Course.
well, its a bright future, The growth of digital marketing career has been tremendous over the last few years. digital marketing is a diverse career option that has a place for everyone willing to try something creative and out of the box. Digital marketing can done using different methods, including paid ads, search engine optimizations, social media marketing, and email marketing.
Analytics and statistics suggest 40% growth rate for digital marketing, With striking features like cost-effectiveness, instant response, flexibility, convenience, effectiveness, Digital Marketing is making a strong impact in the world of Marketing and Advertising. The future scope of the Digital Marketing industry is that there will be more points of contact.
The report found over half of companies hiring this year want digital marketing expertise where been into hiring trends reveals a growing demand for digital marketing skills. The report, 2020 Marketing Hiring Trends, says 69% of companies planned to hire more marketers in 2020. The most in-demand expertise were digital advertising (45%), content creation and curation (42%) and content strategy (39%).
We are happy and proud to say that we have strong relationship with over 700+ small, mid-sized and MNCs. Many of these companies have openings in Digital Marketing. Moreover, we have a very active placement cell that provides 100% placement assistance to our students. The cell also contributes by training students in mock interviews and discussions even after the course completion.
Digital marketing is a fast-paced, constantly changing career field. Digital marketing is a rapidly growing and evolving career path. As more channels of communication become available, the need for people qualified to keep pace with the demands grows as well. Because Digital Marketing demand is increasing day by day. In future, all the works of India will done through digitalized. Digital marketing demand is high.
Digital marketing goes beyond the Internet and tries to reach people in the off-line world using digital means while social media is limited to the boundaries of the Internet. A Digital marketing campaign may include one or more components (Internet Advertising, Mobile ads, TV, SMS etc.) You still can deploy various other digital channels like SEO, email marketing, content marketing, SEM, PPC, or video marketing. The aim of digital marketing is to create brand awareness.
No, Digital Marketing does not require you to possess coding skills. Learning fundamentals of CSS and HTML can help you a great deal since 90% of your tasks can be accomplished by essential HTML/CSS... While programming skill is a valuable addition, a digital marketing professional does not need to know coding/programming. To do SEO, knowledge of some basic coding definitely may help you, but it is not necessary.
Our courseware is designed to give a hands-on approach to the students in Digital Marketing. The course is made up of theoretical classes that teach the basics of each module followed by high-intensity practical sessions reflecting the current challenges and needs of the industry that will demand the students’ time and commitment.
Yes, you should definitely. Digital Marketing has a wide range of scope, and with the growing market size, it is evident that many career opportunities are blooming around every nook and corner of the world. According to studies, by 2020, there will 600% growth in Digital marketing career opportunities. One of the most important benefits digital marketing provides you is that it is cost-effective. As well as, it is a cost-effective way to market your business.
The Future of Digital Marketing. From banners to big data, digital marketing has continuously adapted to meet the needs of customers and brands alike.... With an estimated $46 billion going towards programmatic advertising in 2019, it’s predicted that 86% of all digital display ads will be presented via automation by 2020. Digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR), according to a Forrester report shared with Marketing Dive. According to "The US Digital Marketing Forecast, 2020 to 2023," about half of marketers expect their search budgets to stay the same in 2020.
Digital Marketing As a Career is booming career path for students.... Digital Marketing is a job where every day is different for you.
- Digital Marketing Is a Constantly Evolving Industry.
- Why Digital Marketing Is the Future.
- The Demand for Digital Marketers Is High.
- Get Started in Digital Marketing—No Experience Required.
- Email Marketing.
- Search Engine Optimization.
Digital Marketing Has A Bright Future
Branding
We live in a time when consumers are spoiled for choice. It doesn’t matter what niche you’re in – it’s unlikely that you operate in a vacuum. 66% of consumers say that they feel connected to a brand whenever they trust it, and to earn their trust, you have to establish a solid brand.
The reason branding is so important now is because of Google’s E.A.T. ranking factor, which stands for:
- Expertise: the page needs to have quality content written by an expert writer
- Authority:the site itself needs to have some authority on the subject
- Trustworthiness:the site needs to have other authoritative links pointing to it from trusted sites
In essence, Google wants to do more than rank good content; they are catering to the user experience by demanding the most accurate, up-to-date, well-researched (i.e. authoritative) content on any given topic, preferably created by true experts in the field.
Better Analytics
- Modern marketing and metrics go hand-in-hand, so if you’re not investing in better analytics, you’ll struggle to drive the results you want to see.
- The problem, however, is that the customer journey is more complex now.
- We live in an omnichannel age where the average consumer engages a brand on up to six touchpointsbefore making a purchase.
- With multiple channels to manage and a myriad of ways to market your products and services, the job of analytics tracking is fast becoming a gargantuan mission. As a result, many companies are looking beyond the basics of Google Analyticsfor a comprehensive business intelligence solution or analytics dashboard like Amplitude:
- Another way this trend will play out is by moving towards business intelligence, the “technologies, applications and practices for the collection, integration, analysis and presentation of business information.
- The purpose of Business Intelligence is to support better business decision making.”
- There are many business intelligence options, both paid and free, such as Google Data Studio (Google's reporting solution for power users who want to go beyond the data and dashboards of Google Analytics), Metabase and Tableau:
5G Technology
- In a world gone mad for mobile, arguably one of the most significant digital marketing trends of 2020 is the dawn of 5G technology, or fifth generation of mobile technology.
- This update heralds a new era of digital communications and its impact will be felt across virtually every industry.
- T-Mobilepoints to the benefits 5G speed has for the burgeoning augmented reality industry, noting how it could be instrumental in developing a virtual heads-up display
- The European Union has an ambitious 5G action planthat includes uninterrupted 5G coverage for major roads and railways by 2025.
- What’s more is that the technology is expected to power a staggering one hundredfold increase in the number of connected devices. Of course, this brings up concerns of adverse effects on health and the environment from RF (radio frequency) radiation, the electromagnetic emissions produced by wireless phones, but that is a topic for another article.
- All that is to say 5G technology will transform how we access online content, from digital marketers to the average user.
Privacy Marketing
Recently, Forbes reported that British Airways was slapped with a £183M fine for a data breach, and the hotel chain, Marriott, got stung for £99M after failing to protect the personal data of 339 million guests.
The aforementioned CCPA (California Consumer Privacy Act) in trend #26 above will be the most restrictive state privacy law passed in the U.S. when it comes into effect in 2020. Despite opposition from big players in Silicon velley like Facebook the world’s fifth-largest economy is pushing forward with its new consumer privacy act.
It’s clear that the people (but not the companies) of the world are getting serious about privacy, and marketers – who rely on those people – have no choice but to play by the new rules or miss out. One of the new rules is that marketers and brands will have to “‘earn' the contact information of their targets” rather than engage in mass marketing.
As Forbes points out:
“In the United States, marketers have become so lax in their targeting practices that every one of us has to take several minutes a day to delete from our inbox – both professional and personal – the dozens of emails that are not relevant and clearly not welcome.”
People want to know they can trust brands, and that their personal data is safe. Instead of being complacent, digital marketing teams should get strategic to reinforce their commitment to privacy so they can earn the trust of potential customers.
Some of the ways brands can earn consumers' trust is by:
- Researching and understanding our audience(s)
- Developing a relevant message to get an audience to engage
- Finding the right channel to engage with that specific audience
- Developing an “intimate” relationship through thoughtful engagement
Website Security
- In the same breath as privacy, we need to mention website security.
- When a visitor lands on your site for the first time, they’ll make up their mind about your security within seconds. If they don’t feel safe, they won’t hang around, which leads to increased bounce rates. Over time, a high bounce rate is bad news for your business, as you’ll slide down in the SERPs when Google realizes that people don’t want to stay long on your site.
- Tech Republic notes that there have been over 3,800 data breaches within organizations – in 2019 alone! While the hacks at huge companies like Yahoo, Facebook, Equifax and Marriott make the headlines, there are plenty of breaches at smaller firms, too. As a result, just 25% of consumers believe that most companies handle their sensitive personal data responsibly.
- In 2020, website security is no longer an option. As of August 2014, Google announced that HTTPS is a ranking signal and flags every site as unsafe unless it has an HTTPS (the “S” stands for “secure”) certification:
- From now on, the bare minimum is to enable the HTTPS protocol for your site, which will show your visitors a little green padlock icon in the URL:
- In addition, prominently displaying a security seal of trust or trust badge on your website will reassure your site visitors that you take their safety seriously:
