The Introduction to Digital Marketing module exposes how to harness the power of digital marketing within the marketing strategy for your organization. You will gain a fundamental understanding of the core principles of digital marketing, and be able to define the key differences between Traditional and Digital Marketing.Start learning with us ACTE Digital Marketing Classroom & Online Training Course.
well, its a bright future, The growth of digital marketing career has been tremendous over the last few years. digital marketing is a diverse career option that has a place for everyone willing to try something creative and out of the box. Digital marketing can done using different methods, including paid ads, search engine optimizations, social media marketing, and email marketing.
Analytics and statistics suggest 40% growth rate for digital marketing, With striking features like cost-effectiveness, instant response, flexibility, convenience, effectiveness, Digital Marketing is making a strong impact in the world of Marketing and Advertising. The future scope of the Digital Marketing industry is that there will be more points of contact.
The report found over half of companies hiring this year want digital marketing expertise where been into hiring trends reveals a growing demand for digital marketing skills. The report, 2020 Marketing Hiring Trends, says 69% of companies planned to hire more marketers in 2020. The most in-demand expertise were digital advertising (45%), content creation and curation (42%) and content strategy (39%).
We are happy and proud to say that we have strong relationship with over 700+ small, mid-sized and MNCs. Many of these companies have openings in Digital Marketing. Moreover, we have a very active placement cell that provides 100% placement assistance to our students. The cell also contributes by training students in mock interviews and discussions even after the course completion.
Digital marketing is a fast-paced, constantly changing career field. Digital marketing is a rapidly growing and evolving career path. As more channels of communication become available, the need for people qualified to keep pace with the demands grows as well. Because Digital Marketing demand is increasing day by day. In future, all the works of India will done through digitalized. Digital marketing demand is high.
Digital marketing goes beyond the Internet and tries to reach people in the off-line world using digital means while social media is limited to the boundaries of the Internet. A Digital marketing campaign may include one or more components (Internet Advertising, Mobile ads, TV, SMS etc.) You still can deploy various other digital channels like SEO, email marketing, content marketing, SEM, PPC, or video marketing. The aim of digital marketing is to create brand awareness.
No, Digital Marketing does not require you to possess coding skills. Learning fundamentals of CSS and HTML can help you a great deal since 90% of your tasks can be accomplished by essential HTML/CSS... While programming skill is a valuable addition, a digital marketing professional does not need to know coding/programming. To do SEO, knowledge of some basic coding definitely may help you, but it is not necessary.
Our courseware is designed to give a hands-on approach to the students in Digital Marketing. The course is made up of theoretical classes that teach the basics of each module followed by high-intensity practical sessions reflecting the current challenges and needs of the industry that will demand the students’ time and commitment.
Yes, you should definitely. Digital Marketing has a wide range of scope, and with the growing market size, it is evident that many career opportunities are blooming around every nook and corner of the world. According to studies, by 2020, there will 600% growth in Digital marketing career opportunities. One of the most important benefits digital marketing provides you is that it is cost-effective. As well as, it is a cost-effective way to market your business.
The Future of Digital Marketing. From banners to big data, digital marketing has continuously adapted to meet the needs of customers and brands alike.... With an estimated $46 billion going towards programmatic advertising in 2019, it’s predicted that 86% of all digital display ads will be presented via automation by 2020. Digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR), according to a Forrester report shared with Marketing Dive. According to "The US Digital Marketing Forecast, 2020 to 2023," about half of marketers expect their search budgets to stay the same in 2020.
Digital Marketing As a Career is booming career path for students.... Digital Marketing is a job where every day is different for you.
Digital Marketing Is a Constantly Evolving Industry.
Why Digital Marketing Is the Future.
The Demand for Digital Marketers Is High.
Get Started in Digital Marketing—No Experience Required.
Email Marketing.
Search Engine Optimization.
Digital Marketing In India
It’s getting lot more Interesting in India
Years back Government of India (GoI) has had already realized the power of the Internet. Now, we are seeing scores of new initiatives to digitize India’s economy.
Digital India
GoI introduced Digital India initiative for digital transformation of governance, economy and our society.
Digi Locker
GoI online service that allows you to keep your important documents secure online.
Online Payments Bank
RBI provided licenses for Online Payments Bank to 11 companies in India in 2015.
100% FDI in eCommerce Marketplace
- In 2016, Government approved 100% FDI in eCommerce Marketplace industry in India.
- All these initiatives have contributed to India’s economy boom. That in turn has increased demand for digital marketers in India fourfold.
- Now the question is how do you enter this exciting world of digital marketing?
How to Make a Career in Digital Marketing in India?
There are three ways to learn digital marketing in India.
- Self-paced:this is where you will need to guide and plan your studies yourself. You can start your learning journey by reading blogs and websites online. Furthermore, you can use e-books, books and magazines in digital marketing to learn it.
- Assisted:this is where you find yourself a mentor or a digital marketing institute. It is the most preferred route for anyone learning digital marketing. Because you get more hands-on knowledge and skills learning opportunities. Moreover, you become employable immediately after the digital marketing course.
- Hybrid:this is the route, I recommend. It is a combination of above two. You not only manage your pace and space of learning but also get an expert help to guide and enlighten you.
It is upon you to choose your learning journey. Later in the blog, I have provided free resources you can use to learn digital marketing. Also, we have few tips for you on assisted learning.
Now, let us talk about your destination here first. ‘Acquiring relevant Digital Marketing skills’ – before moving on to how to learn digital marketing?
It is good to have knowledge in digital marketing. But you will need expertise and skills in digital marketing to get hired.
We have listed out the most in-demand digital marketing skills in India.
Content Development and Marketing Skills
- Content marketing is one such area in digital marketing that has unfathomable scope. Also, immense potential for creativity and innovation.
- It’s no big statement to say – “content is an indisputable champion in the digital world”.
- Content can make a brand or break it.
There are three essential skills you will need to develop expertise in content:
Writing Skills: it is crucial to have good (or excellent) writing skills. You get many opportunities to write on variety of topics, and in various formats. It can be blog, press release, video script etc.
Graphic Designing Skills: you will always feel the need for graphic designing. You can do with basic designing skills in Photoshop. Besides, good knowledge of fonts, icons, image editing, photography and others may come handy.
Video Production and Editing Skills: We won’t list this as mandatory. But, it is recommended in the time of high online video consumption. Live streaming is gaining ground, and video content becoming so popular online. You just cannot ignore it. You can use smartphone or Digital SLR to learn bit of video production. It is fruitful to have working knowledge in video editing in one of the following software such asWindows Movie Maker (easy)Photoshop CS6 (intermediate)Adobe After Effects (difficult) etc.
Analytical Skills
The digital allows you to measure, track and trace everything, anytime and anywhere. That is why, to analyze huge amount of data and information, you must have analytical skills.
Search Engine Optimization and Marketing
- If you already know digital marketing, then you must have some idea about SEO. It is always in-demand skill in digital marketing industry.
- It is the first thing that anyone hiring you in digital marketing industry will look for in your resume.
- In SEO, Google search engine optimization is the most important thing to learn. Because all other search engines follow Google search engine.
- Also, Google search engine is the biggest web traffic source in the world.
Search Engine Optimization comprises of:
- keyword researching and targeting
- on-page optimization
- off-page optimization
Keyword researching and targeting
It is about finding out the right keywords to reach the target audience. Meanwhile, targeting is about planning to use these keywords to reach the target audience.
On-page optimization
It is about optimizing your website that enables you to get into the top searches. On-page optimization is more important to get into the top ranks. Also, user experience and design are part of it.
Off-page optimization
- It is about getting the quality links and taking out other measures outside your website. Recently, Google algorithm updates have reduced its effectiveness but still it is relevant.
- In SEO, there’s lot to learn apart from above.
- Also, SEO is the right blend of art and science, where you need to be creative and technical at the same time.
- Many SEOs in India lacks knowledge and skills in on-page optimization. You should focus on on-page optimization. It is quite technical. But learning and acquiring skills in it will be helpful in long run.
- Search Engine Marketing is different from SEO, where you pay to get into the top searches. Google Adwords is the best service provider and also is the biggest paid traffic source in the world.
Social Media Marketing and Networking
Right after search engine, social media is the next big traffic source in the world. You just cannot ignore it.
When you think about social media platform Facebook may come to mind. But there are many more, from where you could attract high quality and targeted traffic.
Such as
- Twitter
- LinkedIn
- Google+
- Pinterest
- Instagram
- Tumblr
- Snapchat and many more
Besides, there are many niche social networks in real estate, education, art and design.
With so much of platforms, there is so much to learn about social media marketing and networking.
Content has a special place in SMM. You could engage your audience and get real time feedback. If your audience love your content then it may also go viral.
Researching and Strategy Planning Skills
- For new campaigns, seasons, and festivals you will have to plan at regular internals. That is why, having skills in researching and strategy development is vital.
- There’s abundance of data and information, you not only need analytical skills. But also you will need these skills to come out with the actionable insights.
- Whether you are working as manager, running business or working as a freelancer. You will always need these skills to beat your competitors.
Researching skills
You should know, where you will get the data and information required. There are lot of tools such as BuzzSumo, Google Trends that can help you research online. You also need basic knowledge to use given data and information in strategy and planning.
Strategy planning skills
In strategy, you will have to
- target your audience
- plan marketing campaigns
- and set budgets
to achieve your marketing objectives. Researching skills will work in conjunction here. This will help you come out with the innovative and creative strategies.
Today, online researching and strategy are intrinsic part of marketing plan.