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well, its a bright future, The growth of digital marketing career has been tremendous over the last few years. digital marketing is a diverse career option that has a place for everyone willing to try something creative and out of the box. Digital marketing can done using different methods, including paid ads, search engine optimizations, social media marketing, and email marketing.
Analytics and statistics suggest 40% growth rate for digital marketing, With striking features like cost-effectiveness, instant response, flexibility, convenience, effectiveness, Digital Marketing is making a strong impact in the world of Marketing and Advertising. The future scope of the Digital Marketing industry is that there will be more points of contact.
The report found over half of companies hiring this year want digital marketing expertise where been into hiring trends reveals a growing demand for digital marketing skills. The report, 2020 Marketing Hiring Trends, says 69% of companies planned to hire more marketers in 2020. The most in-demand expertise were digital advertising (45%), content creation and curation (42%) and content strategy (39%).
We are happy and proud to say that we have strong relationship with over 700+ small, mid-sized and MNCs. Many of these companies have openings in Digital Marketing. Moreover, we have a very active placement cell that provides 100% placement assistance to our students. The cell also contributes by training students in mock interviews and discussions even after the course completion.
Digital marketing is a fast-paced, constantly changing career field. Digital marketing is a rapidly growing and evolving career path. As more channels of communication become available, the need for people qualified to keep pace with the demands grows as well. Because Digital Marketing demand is increasing day by day. In future, all the works of India will done through digitalized. Digital marketing demand is high.
Digital marketing goes beyond the Internet and tries to reach people in the off-line world using digital means while social media is limited to the boundaries of the Internet. A Digital marketing campaign may include one or more components (Internet Advertising, Mobile ads, TV, SMS etc.) You still can deploy various other digital channels like SEO, email marketing, content marketing, SEM, PPC, or video marketing. The aim of digital marketing is to create brand awareness.
No, Digital Marketing does not require you to possess coding skills. Learning fundamentals of CSS and HTML can help you a great deal since 90% of your tasks can be accomplished by essential HTML/CSS... While programming skill is a valuable addition, a digital marketing professional does not need to know coding/programming. To do SEO, knowledge of some basic coding definitely may help you, but it is not necessary.
Our courseware is designed to give a hands-on approach to the students in Digital Marketing. The course is made up of theoretical classes that teach the basics of each module followed by high-intensity practical sessions reflecting the current challenges and needs of the industry that will demand the students’ time and commitment.
Yes, you should definitely. Digital Marketing has a wide range of scope, and with the growing market size, it is evident that many career opportunities are blooming around every nook and corner of the world. According to studies, by 2020, there will 600% growth in Digital marketing career opportunities. One of the most important benefits digital marketing provides you is that it is cost-effective. As well as, it is a cost-effective way to market your business.
The Future of Digital Marketing. From banners to big data, digital marketing has continuously adapted to meet the needs of customers and brands alike.... With an estimated $46 billion going towards programmatic advertising in 2019, it’s predicted that 86% of all digital display ads will be presented via automation by 2020. Digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR), according to a Forrester report shared with Marketing Dive. According to "The US Digital Marketing Forecast, 2020 to 2023," about half of marketers expect their search budgets to stay the same in 2020.
Digital Marketing As a Career is booming career path for students.... Digital Marketing is a job where every day is different for you.
Digital Marketing Is a Constantly Evolving Industry.
Why Digital Marketing Is the Future.
The Demand for Digital Marketers Is High.
Get Started in Digital Marketing—No Experience Required.
Email Marketing.
Search Engine Optimization.
Benefits Of Learning Digital Marketing
Digital marketing is perhaps the only cost-effective and most viable method to get your message out and build a solid consumer base. It is not only great value for your money, but also, the barrier to enter and scale up are miniscule compared to traditional media. In other words, you can have great impact on a limited budget which has leveled the playing field between big and small companies, thereby giving a great fighting chance to new talent to compete with the biggies, without fear of being trampled.
Career in Digital marketing: All you need to know
You’ll be in high demand
- No matter what field of business you are in, marketing is going to be the true winner. Yes, product development is important but if you don’t understand your customers’ needs and communicate them the benefits of your product, how will you sell it? Marketing and sales are the only functions within a business that provide instantaneous measurable ROI. 85% marketers are tracking revenues generated through digital marketing with 50% of them reporting that e-Marketing activities are contributing more than 10 per cent of their revenues.
- This just goes to show the growing influence of digital marketing. Things were different a few years back, when businesses were busy building breakthrough products. Today, product development has become easier and faster with outsourcing and better technologies. The only way a company stands out in the crowd is through concrete marketing activities.
- Not just companies, even political leaders are greatly depend on digital marketing to grow their influence. The unseen hand of digital marketing is what is behind Narendra Modi or Donald Trump’s sensational campaigns. Good digital marketers who can conduct high-quality campaigns help build brands from scratch. 80% of Indian marketers believe that integrated campaigns on email, social and mobile can result in significant increase in conversion rates.
Lucrative job opportunities
When supply is less while demand is more, it goes without saying that a good digital marketer will get big bucks.
Laying the groundwork to help you become an entrepreneur
- A lot of product heavy startups bootstrap, raise capital from their savings, inheritance or through investors and are able to build a product in a couple of months.
- However, if you don’t know how to market that product, the business just won’t take off. When marketing is done right, scaling the business is easier. Your experience in digital marketing, will not only get you better job opportunities, but will be immensely helpful if you plan to become entrepreneur in the near future. You will understand of customers’ needs better, evaluate market fitness of products and assess demand in the market.
Choose what sector interests you.
Digital marketing is a huge industry. You can hold a multitude of roles in digital marketing for a wide variety of dispositions and skills. You can become content or email marketer, social media or mobile marketer, e-commerce executive, inbound marketer, a SEO or PPC executive or you can be an online PR expert.
No specific educational background
- Digital media has brought into our jobs market: that you don’t need a specific set of qualifications to be able to pursue digital marketing.
- Your passion matter not your qualification. if you want to make your career in this.
- All you need is passion. If you’re really serious about it, digital marketing can do wonders to your career. It is dynamic, progressive, well-paid and a critical part of the industry now.
- Well, now that we have the chance, let us take you through the real experience of having a career in the digital marketing industry.
- A digital marketer might possibly be doing more than one task/work. Digital Marketing involves a lot of strategies and practices, all aiming to get larger audience reach online, generate more leads, improve lead conversion rates, etc.
These objectives are achieved through various practices like:
- Social Media Management
- Search Engine Optimization
- Search Engine Marketing
- Email Marketing
and many more such strategies and practices.
Digital Marketers, usually are recruited by the following organization:
- Media Agencies and Companies
- Digital Marketing Agencies
- Advertising Companies
- IT companies
Every other organization such as Pharmaceutical companies, hotels, restaurants, educational institutes,etc, reach out to these companies for their marketing requirements.
Now that the world is turning online and more than 50% of the world has access to internet, every industry in the world wants to build an online presence and reach audience for which they’ll require Digital Marketers.
So, digital marketing is required by all the industries and companies around the world which makes it the most opportunistic industry making space for millions and millions of people to begin a career in Digital Marketing.
Some of the roles of Digital Marketing include:
- On-Site SEO
- Off-Site SEO
- Blogging
- Online Reputation Management
- Affiliate Marketing
- Adwords
- Facebook and other social media Ads
- Email Marketing
The career in Digital Marketing is relatively good and well paying.
The jobs pay well according to the skills and experience.
- The more skilled and experienced you are the higher you get paid, but considering the salaries of freshers, the average salaries are as good as any other job.
- So, we can consider career in Digital Marketing as good, but one needs to have the skills to be able to perform those marketing strategies and practices. This profession unlike other mainstream ones doesn’t look for qualification but ability and therefore doesn’t matter how qualified you are you need to have the right set of skills to find yourself a good job.
- The skills are not very difficult yet important to learn. There are multiple blogs you can follow to understand the basics of these skills and for professional aspects and depths of these skills you can go for webinars, workshops and online courses available.
