Android Training in Marathahalli

Major Advantages of Android App Development

Greater market

• If you are building mobile apps or games for the general public, it’s reasonable to target the platform with the highest number of potential users.
• Global market domination is an obvious benefit of Android OS.
• It’s available on various vendors’ devices which tend to be more affordable than iPhones. This has resulted in Android retaining the 70-80% global market share in the past five years.
• A product for Android mobile devices can be deployed in different ways, allowing brands to reach customers through multiple channels.
• In addition to Google Play Store, Amazon Appstore, AppGratis, MoboMarket, and other third-party app marketplaces, they can create their own distribution and sales channels.
• It means greater flexibility for the promotional strategy and possibly less competition – by contrast with Apple’s App Store which is dominated by larger companies.

 Profitability

• If you add in Google Play, Amazon, and Chinese app stores, Android OS makes about the same amount of money as Apple.
• Android apps can be on par with iOS apps in most categories, both regarding initial app downloads and in-app purchases.
• Android’s bigger user base can support an application with increased ad revenue. Advertising costs are generally lower, which means that for the same money you can advertise to more users on Android devices than to Apple users.
• Android developers pay a one-time registration fee for application distribution. After that, they can build and test the product on any computers and smartphones.
• This ensures low investment and increased engagement among users; end-users get a quality product and the business a higher ROI.

 Google Play Store

• Apps and games deployed to Google Play Store are available to users within hours. (On App Store, an app takes days to be approved.) Google Play allows developers to push updates within 20 minutes to hours. This makes Android more suitable for new apps and games which the developers might need to polish, fix, and update several times a day in response to user feedback. Another bonus is the ability to upload apps directly onto the developers’ personal devices to test or play with for free.
• On Google Play, developers can release products as alpha and/or beta available to a selected group of testers or users.
• Their feedback is used to refine the product before the final release.
• The devs can also perform a gradual/staged rollout of an update.
• They specify the percentage of users that should get the update and monitor the feedback and crash reports from first batch users before increasing the percentage.
• All issues will be fixed before the general public gets to the app or game.
• Having a product on Google Play Store places your brand into Google’s app indexing library.
• App views convert to site page views, and each click or gesture on the app turns to a click on your home or landing page.
• The more clicks the app has, the more popular it becomes, increasing your rank in Google.

 Advantages of Android OS

With the Android operating system, you’re developing not only for one Android phone but for thousands of devices produced by different manufacturers. You can run the product on Android-based smart TVs, wearables or media streaming devices.

 Android app development can be carried out on Windows, Mac, and Linux. Android’s open source nature means that:

 Android app developers can leverage the Android Software Development Kit without worries about the licensing costs or royalty;

• devs can interact and exchange source code with the Android developer community for the benefit of the project;
• there's more flexibility for building the functions and features that will please your audience;
• there’s more space for creativity and innovation than with iOS;
• app development process may be easier and faster, which saves money.
• Google is committed to making its user interface customizable and facilitating the creation of custom Android apps for businesses.
• Developers can easily update even the data management functions and multimedia tools to the product. All Google services data, from Google Maps to Drive, are native to the platform.
• If your Android app is using any of these, Google integration can improve the user experienceand increase the user base.
• Android Studio and other toolkitsfacilitate Android app development. The pool of developers for an Android project is far wider because any dev familiar with Java can build Android applications.
• Java is a proven programming language that leverages a rich set of libraries. Native Android apps written in Java can be ported to Blackberry, Chrome OS, Symbian, Ubuntu, and Windows. Kotlin backed by Google is an alternative technology.
• It promotes a speedier development, and if needed, your Android team will easily read the iOS team’s pull requests, and vice versa.
•  Those who choose Android development should still be aware of some peculiarities of the platform, especially in comparison to iOS.

 Details to Consider when you are developing android apps

If you’re developing Android apps or games for a broad global group or emerging markets, it’s most likely the right choice.

However, remember that Android’s global market share comes mostly from developing countries. They have lower spending power and possibly no credit card support. These audiences generally have a lower income compared to Apple users. They tend to be less willing to pay for apps, which is why free Android apps with in-app ads are popular. (You may still release the same product as a paid application on App Store and succeed.)