Oracle Training in BTM Layout

ORACLE MARKETING:

Oracle Marketing Eloqua provides the leading cloud-based marketing automation software platform for companies of all sizes to build and sustain engaging, profitable customer relationships. Pairing this technology with Cloudwords’ campaign localization automation, demand generation professionals report a number of substantial benefits:

1. Vastly increased speed and productivity (and happier marketers)

• Cloudwords automates both the workflow across all stakeholders in a company’s localization process and the content flow from, and back into, Oracle Eloqua. Even Oracle Eloqua’s dynamic content and segmentation features are fully supported. All the right content gets translated for the right audience. Combined with the automation that.
• Oracle Eloqua already delivers, marketers become significantly more efficient.
• Cloudwords also streamlines the translation process itself, and simplifies translation vendor management. All of this means marketers spend a lot less time babysitting campaigns, and critical content goes to market much faster.
• Task reminders keep everyone on the same page and everything on track, from launching the project to comparing vendor bids to translation to review and finally approval. Most significantly, the translated campaign content is automatically returned to the appropriate templates chosen by the marketers whether emails, landing pages, forms, snippets or other assets. Teams have bid a long-overdue adieu to FTP sites, Excel, and email.
• How quickly are marketing teams able to start reaping these gains? Because Cloudwords is a cloud-based platform, it connects to any Oracle Eloqua instance in less than 5 minutes, and its highly intuitive user interface means teams are usually up and running in less than a day! With all of these efficiency gains, marketing management is better able to make the best use of everyone’s time, thus increasing the productivity and performance-and quite possibly the retention-of staff.

2. Greater visibility into ROI

• Cloudwords also provides marketing leaders, marketing operations professionals, demand generation wizards, and field marketers with real-time access to the status and performance of all campaign localization projects. A variety of built-in standard reports highlight cost and time savings as well as demonstrate the strategic alignment of ongoing localization activities with the marketing organization’s goals and the company’s larger business objectives. These analytics also clarify the company’s overall localization spend as well as the way that spend breaks down by language, content type, target market, and more.
• Ultimately, marketing management gains greater visibility into how the marketing organization is supporting key growth markets and their productivity in doing so.

3. More global campaigns mean more leads and more global revenues

• By being able to deliver more localized campaigns to more international markets, marketing organizations have engaged wider global audiences with content that’s more likely to resonate with them. And getting that content produced and translated faster than ever before means there are fewer competing messages in the marketplace.
• More easily creating local-language campaigns using Cloudwords for Oracle Eloqua affords more opportunities for A/B testing and ongoing campaign refinement, a luxury that many marketers had to forego when contending with sub-par tools to manage their campaign translations. With Cloudwords for Oracle Eloqua, marketing teams now.
• produce continuously improving campaigns, generate more leads faster, and ultimately capture more revenue and market share.

4. Significant cost savings

• Cloudwords dramatically reduces costs for Oracle Eloqua customers. In fact, enterprise customers have saved nearly 40% of their direct translation spend by leveraging Cloudwords’ centrally hosted OneTM Translation Memory. A company’s Translation Memory typically contains millions of words and phrases representing its brand, key messages, and industry terminology necessary to educate prospects and drive demand.
• As a company builds out its own Translation Memory, there is no longer a need to pay or wait to have those same words translated again. Moreover, Cloudwords also helps reduce costs by bringing greater transparency and bid benchmarking to the translation vendor selection process. Cloudwords for Oracle Eloqua integrates with Eloqua Financial Management, so the results are easily tracked.

5. Competitive advantage

• Getting to a marketplace ahead of the competition is a huge advantage in any scenario, but beating rivals to international markets with localized marketing programs significantly amplifies that advantage. In addition to ensuring greater accuracy and consistency of key messages and making global audiences feel valued, localized content also performs better from an SEO perspective, with higher search rankings in local searches, making Cloudwords customers’ products easier to find.
• Cloudwords for Oracle Eloqua is Oracle Eloqua on global steroids. This ground steroids. This ground-breaking technology has improved customers’ lead generation efforts, accelerated their global go-to-market capability, and helped contribute to greater global revenue. This is global marketing at the speed of NOW.

Digital Marketing and Strategy:

• Advertising
• Brand Marketing
• DGB/Strategic Initiatives
• Modern Marketing at Oracle
• Marketing Operation/Demand Center
• Marketing Business Intelligence/Analytics
• Websites/Oracle.com

Customer and Partner Marketing:

• Customer Visitor Center/Conference Center
• Global Events
• Global Customer Programs
• Partner Marketing.

Marketing Communications:

• Analyst Relations
• Content Central
• Internal Communications
• Public Relations
• Social Media
• Strategic Acquisitions/M &A Integration
• Video/Digital Media.

Industry, Regions, Product Marketing:

• APAC& EMEA Marketing
• Global Business Units Marketing
• Japan Marketing
• Latin America Marketing
• North America Marketing
• Product Marketing.

Onboarding, Training, Resources:

• Business Processes/Operations
• Onboarding/Guides
• Modern Marketing Training
• Modern Marketing Training Calendar
• Marketing Resources/Tools.