When your company's sales start falling, or your original brand and business model aren't enough to yield success, sometimes there aren't many options. You can close up shop and cut your losses, but most entrepreneurs are reluctant to leave their dreams behind and admit defeat. Your best option is often undergoing a rebranding campaign,...

When Salesforce was founded in 1999, few companies had cloud religion; the idea of replacing on-premises IT infrastructure with cloud-based applications hadn’t yet taken hold. Twenty years later, companies have embraced the cloud for everything from customer relationship management (CRM) to applications, and Salesforce has grown huge as a...

You start by defining a problem. You start with something that you want to understand better or a question that you want to answer. You move on to collecting data to answer that question. Then you enter this loop at the bottom here, where you oscillate between understanding the data and exploring the data—so, making some assertion about the...

Ansible is a great tool for both small and large environments. You can use Ansible to conveniently keep the configuration state of a few machines and, at the other extreme, you can manage thousands of servers using Ansible and inventory plugins that will discover all your Amazon Web Services (AWS) machines and allow Ansible to apply...

I read stories of many people working in the SEO industry. They do have a major in SEO, but they serve the brands in different ways to excel in their SEO knowledge and skills. One is thriving well in the consulting world while another is analyzing online businesses to find the cure for low rankings. Some are popularly non as Entrepreneurs of...

          One of the most efficient and secure ways to climb the corporate ladder is to do it within one's current company. However, as reported by Forbes, 91% of millennials plan to stay at one employer for less TEMPthan three years. The strategy may sound like an old-fashioned career approach,...

What is AWS? Amazon web service is a cloud-based platform that provides scalable, cost-effective, reliable, and easy-to-use cloud computing solutions to businesses worldwide. The offerings of AWS are not limited to a particular country, continent, or time zone. It is for every business that is ready to pay to use AWS for making the most of...

An issue log is a simple list or spreadsheet that helps managers track the issues that arise in a project and prioritize a response to them. An issue is any roadblock or unintended impact that directly affects your project’s timeline and or performance. It’s different from a risk, which can be defined as a potential problem or future issue...

It’s a common question people ask each other every day. And the responses vary: “I’m a banker," “I’m a doctor," “I’m Drake." Self-explanatory professions need no elaboration. But what happens when someone has never heard of a PPC Specialist before? The response is probably, “Um, what’s that?" Although a PPC...

        No doubt, every organization requires valuable data to understand the needs and preferences of their customers and target audience. If you are operating a business, then you may also know the importance of big data. The data needs to be properly presented and...