1. What is the difference between traditional and digital marketing?
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Digital marketing uses online platforms like websites, social media and email to promote products. Traditional marketing relies on offline channels like newspapers, TV and banners. Digital is faster, more targeted and measurable.
2. What’s the difference between SEO and SEM?
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SEO (Search Engine Optimization) helps websites rank organically (free) on search engines. SEM (Search Engine Marketing) includes paid ads to appear on top of search results. SEO is long-term SEM gives quick results with ads.
3. How do you measure if a digital marketing campaign is successful?
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We check metrics like website traffic, conversions, click-through rates (CTR), and return on investment (ROI). These numbers show if the campaign met its goals.
4. What tools have you used for keyword research and SEO analysis?
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Tools such as Ahrefs, SEMrush, Google Keyword Planner, and Ubersuggest help find the right keywords and analyze website performance.
5. Can you share a digital marketing campaign you managed successfully?
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Yes, I worked on a campaign that used Facebook Ads and Google Ads to increase leads. We used targeted ads, optimized landing pages, and tracked conversions to improve performance.
6. How do Google Ads work, and what should you track in a PPC campaign?
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Google Ads run paid campaigns where you bid on keywords. You should track impressions, clicks, CTR, cost-per-click (CPC), and conversions to see how well the ads are doing.
7. Why is Quality Score important in Google Ads?
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Quality Score affects how often your ad is shown and how much you pay. Higher scores mean better ad placements at lower costs.
8. How would you increase engagement on a brand’s social media page?
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By posting regularly, using eye-catching content, running contests, replying to followers, and analyzing which posts perform best.
9. What are the key parts of an email marketing strategy?
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Building a targeted email list, writing catchy subject lines, personalizing content, setting clear goals, and tracking open and click rates.
10. How do you keep up of the latest advancements and fashions in online advertising?
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I follow blogs like HubSpot, Moz and Neil Patel, watch YouTube tutorials, attend webinars, and keep an eye on Google updates.