SEO Certification Training in Edmonton

What is SEO and why choose it as a career path?

Search Engine Optimization, often referred to as SEO, is one of the most lucrative and exciting career choices available to young aspirants in the modern world of today. SEO is the most pivotal aspect of Digital marketing. With the modernization of technology, all consumers are now going online for their necessities. Digital Marketing uses electronic devices to convey advertisements and measure their impact on the target audience to tweak or streamline the next roll of advertisements for any given product. Digital marketing refers to advertising campaigns that appear on an electronic device such as a computer, phone, tablet, or other devices which have access to the World Wide Web. This type of marketing further splits into many forms. Some may be as complicated as making an advertisement in video format while others may be as simple as a # tagline that catches a trend on social media. But the main tool that drives the consumer to the advertisement is the keywords that are used to post the advertisement online. These keywords work as snippets of what the entire advertisement is about. For this, the job of SEO or Search Engine Optimization was created.

In simple terms, SEO means the process of improvising and improving your website and online presence to increase its visibility when a customer searches for a product that caters to what you have to provide to the public. The better visible your pages are in the search results of a customer, the more likely they are going to trust and choose your product over any other. By doing this you tend to garner attention and attract more attention to your product. This adds prospective customers to your product while making sure that the same customers return to your product since you have created a trust relationship with them through your online presence and streamlined information available to them.

Types of SEO:

On-Page SEO: On-page SEO, commonly referred to as an on-site SEO, is the methodology of optimizing the content that goes on your website. Including your keywords, headers, meta descriptions, images, meta titles, etc.

Research your keywords – Determining the terms and phrases that tag your website to the search engines. This is chosen based on what you want to rank for on search engines. Doing some research on which keywords may bring up high relevance and search volume for the product that you are working with, but less competition from the other organizations that are providing the same or similar product. Once you’ve come to a set of right keywords that serve your need, then you will need to optimize the landing page content and headers for those terms.

Optimize metadata – Metadata is the process of informing Google about the content of the page that consists of your marketing advertisement. You have to make sure your meta titles and meta descriptions are relevant to your content and your keyword phrases thereby giving you a better chance at ranking higher when a customer searches for anything in relevance to your product online.

Begin internal linking – URLs that link to other pages on your website are known as Internal links. Often, you will need to attach these to anchored text. Inserting links on the targeted keywords in your copy and linking to high-authority pages to help Google read your site effectively, and to make it more user-friendly for the customer. By incorporating on-page SEO into your marketing efforts will be helpful for search engines to understand the content that is available on your site. As Google understands your website, it can reward you by displaying your site for search queries that may be of relevance to your site.

Off-page SEO: Off-page SEO is practically everything that does not have relevance to the information that is available on your website. Off-page SEO is the process of creating exposure and trust for your company with its customers, which ultimately can result in more visitors and sales for you. Mostly off-page SEO work is focused on building links. If you do not know about it, link building is the practice of getting other websites that have a steady footfall of customers to link them back to your site.

Guest posting – Many blogs and online publications will accept and publish your posts for free and mostly for a small sum of money. Making sure the site is relevant to your work is key to choosing one. Then it's all about including a link in their website that drives customers back to your company.

Competitor research – Checking out the background profile of your largest competitors is key to making it in the industry. Find out where they are acquiring links for their website and which sites will allow a hyperlink to be posted.

Help a Reporter Out (HARO) – Help a Reporter Out is an online service where journalists ask for help and guidance from many industry experts. This is where SEO candidates come in. Offer them a quote or information on your area of expertise that you focus on and they will most likely link back to your website in the article. Make sure that your acquired links are earned independently, also knowing that they come from authoritative sources, bringing qualified traffic, are “follow” links, and are from relevant sites.

Why choose SEO as a career path?

No limit for anyone interested to start a career in SEO with modernization, the demand for SEOs is only growing as time goes. The salary packages offered for good SEOs are very lucrative. If you are the kind of person who does not want to commit to a 9-5 job then SEO is the best option for you. This is because it opens a unique opportunity for you to work as a freelancer for multiple companies at your own pace and time. Since Digital Marketing is a relatively new phenomenon, there is always scope to learn something new on the path to becoming a recognized SEO.

What do you get by learning an SEO course?

Technical Benefits:-On-page and Off-page optimization skills teaches you to handle any kind of SEO requirements. You will learn the basics like keywords, building links to streamline the structure of a website.

Learning from trainers with experience in the field gives you a peek into what you will be working with in the future.

One-time investment:- learning SEO is a one-time thing, post which you will be eligible for a job and after that you will be learning deeper aspects of the job as you discover more as you work. Better job opportunities start to become available to you.

Career Paths that are available to you after the course :

SEO project management involves planning and coordination of a project related to SEO and the advertisements related to it. An SEO campaign encompasses a variety of tasks such as a technical audit, content audits, keyword researching, content strategies, on-page optimization, building likes, video SEO, etc. One of the easiest ways to destroy an SEO campaign is by failing to stay within the task hierarchies set by the client. With SEO project management, you create a more structured environment, while breaking everything down into tasks and sub-tasks.

Some search engine optimization specialists become public speakers or professional business consultants, and even marketing consultants. This position typically requires that you have success with your business or someone else's company. To become a public speaker, and work with clients to improve their marketing and strategic planning is the core of this job. Working as a consultant will require you to work with clients to provide solutions to their needs, and assist in implementing search and marketing initiatives.

Digital marketers handle all kinds of online marketing including SEO, SEM, PPC, including social media. You must be able to create and implement any kind of marketing strategies, utilize SEO data, be able to work with content planning, use social media as part of long-term strategies, and work with advertising platforms to drive paid traffic to the target website.

Content marketing is the best step for SEOs who prefer working with raw content rather than statistical data and links. Content marketers need SEO skills since they work with the direct creation of content on the web, blogs, material with outreach, videos, graphics, and other content. While your role will change depending on the company you work for, most content marketers fit into a marketing team by working on the content decisions in a marketing plan.

What is the scope of pay available to SEO in the market today?

Any senior-level SEO salary in India (10+ years of experience in the industry) the annual salary is even higher, ranging between Rs. 15-30 LPA or more, depending upon the size of the company, location, and set of skills. Freshers have the opportunity to start their career by earning around Rs. 1.8-2.8 LPA. Mid-level professionals with around 5-8 years of SEO experience are eligible for Rs. 3.5-6.6 LPA.

The necessity of a SEO certification Course:

The demand for SEO is steadily growing in the online marketing industry and the opportunity must be grabbed to have a successful career in it. The best way to begin is to enroll in an SEO Course.

• Most organizations these days do not want to spend the extra money to teach new employees before they can be good resources in maintaining the SEO activities of the company. They want people who have the knowledge and skills before employing them. This is why having a certification will improve your chances of getting a job over other candidates.
• Based on a Job Survey, 67% of the recruiters said that they prefer certified candidates and are also willing to pay higher for those who hold one. This again shows how pivotal it is to get a certification if you want to shift into SEO or searching for a better job opportunity.
• There are loads of new small companies which are getting tremendous investment from various capitalists to boost their growth. These start-ups look for skilled SEO professionals who can help grow their business swiftly and are open to paying above the industry average in order to get the best candidates. You can have a higher chance of securing such a job with SEO certification.
• A well-known certification is always a recognition of your skills and is accepted generally in the job market. This increases your chance of getting a job anywhere you want.