Digital Marketing Course in Anna Nagar - with 100% Career Support
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Digital Marketing Training in Anna Nagar

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  • Beginner & Advanced level Classes.
  • Hands-On Learning in Digital Marketing.
  • Best Practice for interview Preparation Techniques in Digital Marketing.
  • Lifetime Access for Student’s Portal, Study Materials, Videos & Top MNC Interview Question.
  • Affordable Fees with Best curriculum Designed by Industrial Digital Marketing Expert.
  • Delivered by 9+ years of Digital Marketing Certified Expert | 12402+ Students Trained & 350+ Recruiting Clients.
  • Next Digital Marketing Batch to Begin this week – Enroll Your Name Now!

Have Queries? Ask our Experts

+91-7669 100 251

Available 24x7 for your queries

Upcoming Batches

17-Jun-2024
Mon-Fri

Weekdays Regular

08:00 AM & 10:00 AM Batches

(Class 1Hr - 1:30Hrs) / Per Session

12-May-2024
Mon-Fri

Weekdays Regular

08:00 AM & 10:00 AM Batches

(Class 1Hr - 1:30Hrs) / Per Session

15-Jun-2024
Sat,Sun

Weekend Regular

(10:00 AM - 01:30 PM)

(Class 3hr - 3:30Hrs) / Per Session

15-Jun-2024
Sat,Sun

Weekend Fasttrack

(09:00 AM - 02:00 PM)

(Class 4:30Hr - 5:00Hrs) / Per Session

Hear it from our Graduate

Have Cracked Their Dream Job in Top MNC Companies

Learn From Experts, Practice On Projects & Get Placed in IT Company

  • We train students for interviews and Offer Placements in corporate companies.
  • Ideal for graduates with 0 – 3 years of experience & degrees in B. Tech, B.E and B.Sc. IT Or Any Computer Relevent
  • You will not only gain knowledge of Digital Marketing and Advance tools, but also gain exposure to Industry best practices, Aptitude & SoftSkills
  • Experienced Trainers and Lab Facility
  • Digital Marketing Professional Certification Guidance Support with Exam Dumps
  • For Corporate, we act as one stop recruiting partner. We provide right skilled candidates who are productive right from day one
  • Resume & Interviews Preparation Support
  • Concepts: Inbound Marketing, Website Planning and Maintenance, Website Using WordPress, Planning and Mapping, SEO Updates and Analysis, Content Marketing, Email Marketing, Affiliate Marketing.
  • START YOUR CAREER WITH DIGITAL MARKETING COURSE THAT GETS YOU A JOB OF UPTO 5 LACS IN JUST 60 DAYS!
  • Classroom Batch Training
  • One To One Training
  • Online Training
  • Customized Training
  • Enroll Now

About Digital Marketing Training Course in Anna Nagar

This Digital Marketing course in ACTE will transform you into a complete digital marketer with expertise in the top eight digital marketing domains — search engine optimization, social media, pay-per-click, conversion optimization, digital analytics, content, mobile, and email marketing. Fast-track your career in digital marketing today with practical training.Start learning with us ACTE Digital Marketing Classroom & Online Training Course.

Most Job Offered DM Tools Covered
  • Google Analytics

    Meet Edgar, HootSuite

    Uber Suggest, Google Keyword Planner

  • Canva, Animoto

    Basecamp, Slack

    Leadpages, OptimizePress

  • Feedly, Snip.ly

    SEMrush, Hubspot

    Google Adwords, Mailchimp

well, its a bright future, The growth of digital marketing career has been tremendous over the last few years. digital marketing is a diverse career option that has a place for everyone willing to try something creative and out of the box. Digital marketing can done using different methods, including paid ads, search engine optimizations, social media marketing, and email marketing.

Analytics and statistics suggest 40% growth rate for digital marketing, With striking features like cost-effectiveness, instant response, flexibility, convenience, effectiveness, Digital Marketing is making a strong impact in the world of Marketing and Advertising. The future scope of the Digital Marketing industry is that there will be more points of contact.

The report found over half of companies hiring this year want digital marketing expertise where been into hiring trends reveals a growing demand for digital marketing skills. The report, 2020 Marketing Hiring Trends, says 69% of companies planned to hire more marketers in 2020. The most in-demand expertise were digital advertising (45%), content creation and curation (42%) and content strategy (39%).

We are happy and proud to say that we have strong relationship with over 700+ small, mid-sized and MNCs. Many of these companies have openings in Digital Marketing. Moreover, we have a very active placement cell that provides 100% placement assistance to our students. The cell also contributes by training students in mock interviews and discussions even after the course completion.

Digital marketing is a fast-paced, constantly changing career field. Digital marketing is a rapidly growing and evolving career path. As more channels of communication become available, the need for people qualified to keep pace with the demands grows as well. Because Digital Marketing demand is increasing day by day. In future, all the works of India will done through digitalized. Digital marketing demand is high.

Digital marketing goes beyond the Internet and tries to reach people in the off-line world using digital means while social media is limited to the boundaries of the Internet. A Digital marketing campaign may include one or more components (Internet Advertising, Mobile ads, TV, SMS etc.) You still can deploy various other digital channels like SEO, email marketing, content marketing, SEM, PPC, or video marketing. The aim of digital marketing is to create brand awareness.

No, Digital Marketing does not require you to possess coding skills. Learning fundamentals of CSS and HTML can help you a great deal since 90% of your tasks can be accomplished by essential HTML/CSS... While programming skill is a valuable addition, a digital marketing professional does not need to know coding/programming. To do SEO, knowledge of some basic coding definitely may help you, but it is not necessary.

Our courseware is designed to give a hands-on approach to the students in Digital Marketing. The course is made up of theoretical classes that teach the basics of each module followed by high-intensity practical sessions reflecting the current challenges and needs of the industry that will demand the students’ time and commitment.

Yes, you should definitely. Digital Marketing has a wide range of scope, and with the growing market size, it is evident that many career opportunities are blooming around every nook and corner of the world. According to studies, by 2020, there will 600% growth in Digital marketing career opportunities. One of the most important benefits digital marketing provides you is that it is cost-effective. As well as, it is a cost-effective way to market your business.

The Future of Digital Marketing. From banners to big data, digital marketing has continuously adapted to meet the needs of customers and brands alike.... With an estimated $46 billion going towards programmatic advertising in 2019, it’s predicted that 86% of all digital display ads will be presented via automation by 2020. Digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR), according to a Forrester report shared with Marketing Dive. According to "The US Digital Marketing Forecast, 2020 to 2023," about half of marketers expect their search budgets to stay the same in 2020.

Top reasons to consider a career in Digital Marketing?

Digital Marketing As a Career is booming career path for students.... Digital Marketing is a job where every day is different for you.

  • Digital Marketing Is a Constantly Evolving Industry.
  • Why Digital Marketing Is the Future.
  • The Demand for Digital Marketers Is High.
  • Get Started in Digital Marketing—No Experience Required.
  • Email Marketing.
  • Search Engine Optimization.

Why digital marketing important?

  • Each company will have different specific goals in mind, but most are trying to achieve growth by reaching more consumers and convincing them to purchase.
  • To do this effectively, you have to take advantage of all the most valuable marketing resources and technologies, and in the modern world, the internet tops that list.
  • This makes every business in need of digital marketing. It’s necessary you understand the benefits of digital marketing for businesses, which include:

Affordability

  • Digital marketing is considerably less expensive than other marketing methods. Specific prices vary based on what you’re doing but ad spend tends to be lower than other forms of marketing.

Mobile Access

  • You may not know this but 77 percent of American adults own a smartphone and are likely to use that smartphone or another mobile device for news, social networking, and countless other activities.
  • Digital marketing helps you reach them while they’re doing this. With remarketing ads, email and text marketing, and social media – you can be in front of your audience while they use many different apps on their mobile phones.

Flexibility

  • There are many forms and uses of high-quality digital marketing, including banner ads, email marketing, content marketing, and social media posts. Thus, by learning how to creatively market yourself digitally, you open up a wide range of possibilities for future publicity strategies.
  • With digital marketing, you also have the flexibility of testing and stopping poorly performing campaigns in real time.

Expansion

  • Many consumers do almost all of their shopping online. Digital marketing lets you appeal to these people and thus expand the reach of your company.
  • Between Google Shopping Ads and brand awareness campaigns, you can expand your brand recognition and boost sales.

Multimedia

  • Customers tend to engage more with marketing materials that combine multiple types of content, including photos, video clips, and audio.
  • It is far easier to incorporate all these content types into digital marketing than any other type of publicity – and it is very important.

Interactivity

  • Digital marketing lets you communicate directly with the customers who see your content, notably through website comments, messages, reviews, and social media posts.
  • This shows those customers that you care about what they say and think, leading them to feel respected and part of the community you’re building.
  • It also allows you to gather invaluable information on customers’ reactions and preferences.

Tracking

  • Besides communicating with customers, digital marketing lets you track their activities. You can monitor which ads and types of content they have seen shortly before they make a purchase.
  • This tells you which marketing methods are most effective, allowing you to refine and improve your strategy.

Authority

  • Digital marketing makes it easy to comment on issues and controversies that relate to your product or your industry.
  • In this way, you can establish yourself as an authority on such topics, leading readers to trust you, come back for more information, and eventually make a purchase.
  • Digital marketing allows you to come off as the industry expert that you are and will instill trust in your business.

Influencer Engagement

  • Many of the most influential figures in modern culture promote themselves online or through social media.
  • Digital marketing allows you to engage with these influencers and gain their respect. If you play your cards right, you can get them to endorse you, leading their followers to become customers and spread brand awareness.

Print Enhancement

  • Digital marketing lets you expand on your print marketing efforts. By writing online content that explains claims you make in your print ads, you can go into greater detail, maximizing the effectiveness of all forms of publicity and integrating your campaigns.

Why Choose Digital Marketing Takeaways:

The benefits of digital marketing for businesses include:

  • Lower costs and higher flexibility for your marketing efforts
  • Access to consumers who rely on their mobile phones or do all their shopping online
  • The ability to speak with authority on topics related to your product or industry
  • A chance to engage with influencers, earn their respect and get them to endorse your company
  • Opportunities to incorporate multiple types of media into your marketing
  • The ability to track customers’ purchase journeys
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Key Features

ACTE Anna Nagar offers Digital Marketing Training in more than 27+ branches with expert trainers. Here are the key features,

  • 40 Hours Course Duration
  • 100% Job Oriented Training
  • Industry Expert Faculties
  • Free Demo Class Available
  • Completed 500+ Batches
  • Certification Guidance

Authorized Partners

ACTE TRAINING INSTITUTE PVT LTD is the unique Authorised Oracle Partner, Authorised Microsoft Partner, Authorised Pearson Vue Exam Center, Authorised PSI Exam Center, Authorised Partner Of AWS and National Institute of Education (nie) Singapore.

 

Curriculum

Syllabus of Digital Marketing Course in Anna Nagar

Module 1: Inbound Marketing

  • What is Inbound Marketing?
  • Inbound Marketing strategy?
  • Inbound Marketing Vs Outbound Marketing
  • Digital Marketing Role in Inbound Marketing

Module 2: Fundamentals of Digital Marketing

  • Introduction to online digital marketing
  • Importance of digital marketing
  • How internet marketing works?
  • Traditional Vs. Digital Marketing
  • Significance of online marketing in real world
  • Increasing visibility
  • Visitors’ engagement
  • Bringing targeted traffic
  • Lead generation
  • Converting leads
  • Performance evaluation

Module 3: Website Planning and Maintenance

  • Understanding internet and websites
  • Domain names and extensions
  • Web server and its types
  • What is web hosting?
  • Types of websites – dynamic & static
  • Planning and conceptualization of a website
  • Understanding the web pages, its structure and navigation
  • Making a blueprint of the website

Module 4: Create a Website Using WordPress

  • Word Press Website?
  • Install Word Press Theme?
  • Create Page
  • Create Post
  • SEO Plug-in
  • Tag Manager Plug-in

Module 5: Business Trends Research

  • What is Google Trends
  • How Use Google Trends
  • Trends and Analysis

Module 6: Keyword Planning and Mapping

  • Market research
  • Keyword research and analysis
  • SWOT analysis of a website
  • Types of keywords
  • Tools used for keyword research
  • Localized keyword research
  • Competitor website analysis
  • Choosing right keywords to the project

Module 7: Search Engine Optimization

  • Introduction to Search Engine Optimization
  • How Search Engine works?
  • SEO fundamentals & concepts
  • Understanding the SERP

Module 8: On-Page Optimization

  • Meta data optimization
  • URL optimization
  • Internal linking
  • 301 Redirection
  • 404 error pages
  • Canonical implementation
  • H1, H2, H3 tags optimization
  • Image optimization
  • Optimize SEO content
  • Check for copyscape content
  • Landing Page optimization
  • No-Follow and Do-Follow
  • Indexing and Caching
  • Creating XML Sitemap
  • Creating Robot.txt
  • HTML validation using W3C
  • Google webmaster tool & website verification
  • And much more on-page techniques

Module 9: Off-Page Optimization

  • Link building tips & techniques
  • Difference between white hat and black hat SEO
  • Page rank, Alexa rank, domain authority, backlinks
  • Do’s & don’ts in link building
  • Link acquisition techniques
  • Directory submission
  • Social bookmarking submission
  • Search engine submission
  • Web 2.0 submission
  • Article submission
  • Press release submission
  • Forum submission
  • PPT submission
  • PDF submission
  • Classified submission
  • Business listing
  • Blog commenting

Module 10: SEO Updates and Analysis

  • Google Panda, Penguin, Humming bird algorithm
  • How to recover your website from Google penalties
  • Webmaster and analytics tools
  • Competitor website analysis and backlinks building
  • SEO tools for website analysis and optimization
  • Backlinks tracking, monitoring and reporting

Module 11: Social Media Marketing (SMM)

  • Introduction to social media marketing
  • Understanding the past and present
  • How social media can influence marketing strategies?
  • What is viral marketing and its significance in current world?

Module 12: Social Media Optimization (SMO)

  • Introduction to Social media networks
  • Types of social media websites
  • Social Media Optimization concepts
  • Facebook Page, Google+, LinkedIn, YouTube, Pinterest,
  • Instagram Optimization
  • Hashtags and Mentions
  • Image optimization and networking
  • Mico Blogs for Businesses

Module 13: Online Reputation Management

  • Brand Building
  • Promoting Brand Awareness
  • Brand Building Tools & Apps
  • Positive Negative Brand Building
  • Rebuilding Brand Image

Module 14: Content Marketing

  • Intro to Content marketing and management
  • Writing compelling content
  • Keyword research
  • Unique ways to write eye-catchy content
  • Template creation for content
  • Optimizing content for search engine
  • Content distribution to increase traffic & sales

Module 15: AdSense and Blog Marketing

  • What is blogging?
  • What is AdSense program?
  • How to earn money through blogging?
  • Tricks to get AdSense approved by Google
  • Google AdSense account setup and integrating with analytics
  • Placing ad codes on blog or website
  • Alternative Ads websites that can earn you money

Module 16: Google AdWords

  • Google AdWords fundamentals
  • Landing page optimization
  • Set-up PPC Campaign
  • Google AdWords account structure
  • PPC campaign navigation
  • How to set up PPC campaign
  • Single Account Vs My Client Center (MCC) Account
  • What is Click-through-Rates (CTRs), Impression, Conversion?
  • Quality score and its importance
  • What is tracking code?
  • What is keyword research?
  • Analyze competitors’ keywords
  • Creating campaign, Ad group, Ads, Keywords Geo targeting for Ads Bidding Billing
  • Google AdWords Editor
  • Reporting

Module 17: Web Analytics

  • Introduction to Web Analytics
  • Google and Bing Analytics
  • Integrating website with analytics
  • Setting up goals & tracking traffic and conversions
  • Cookies tracking, eCommerce tracking
  • Exit rate Vs. bounce rate
  • Setting up funnels in goals
  • Integrating AdWords and analytics
  • account and its benefits
  • Measuring performance of marketing campaigns
  • What is link tagging and how to set up?
  • Filters and segments
  • Customized reports
  • Monitoring traffic sources and behaviour
  • Conversions tracking and reporting

Module 18: Mobile Marketing

  • Importance of mobile marketing in current scenario
  • Fundaments of mobile marketing
  • Forms of mobile marketing
  • Geo-targeting campaigns for mobile users
  • Measuring and managing campaign
  • App & Web - Mobile advertising
  • Content marketing
  • Mobile targeting and segmentation
  • SMS marketing
  • Case Studies on App advertising

Module 19: Email Marketing

  • What is Email Marketing?
  • Importance of Email Marketing
  • Popular Email Marketing Software’s
  • Email Marketing Goals
  • Introduction to Mail Chimp
  • Mail Chimp pricing structure
  • Account setup and settings
  • Email marketing strategy
  • Creating a Subscriber List
  • Integration of Forms in Site
  • Import subscribers in list
  • Types of Email marketing campaigns
  • Creating an Email Campaign
  • What is Newsletter
  • Design a Newsletter
  • Reports
  • Marketing Automation

Module 20: Video Marketing

  • Importance of video marketing
  • Understanding video campaigns
  • YouTube marketing (Video Ads)
  • Types of YouTube Ads
  • In-display and In-stream ads
  • Using YouTube for businesses
  • Developing YouTube marketing strategies
  • Video Ad groups
  • Targeting options
  • Understanding bid strategies
  • Bringing visitors to your website via YouTube videos

Module 21: Affiliate Marketing

  • Fundamentals of Affiliate marketing
  • How people are earning millions of dollars via affiliate marketing?
  • Changes in marketing industry over the years
  • Ways to do affiliate marketing
  • Live examples of how affiliate marketers earn money online
  • How to get approved from affiliate agencies?
  • Getting approval from commission junction

Module 22: Local Business Listing

  • Google places optimization
  • NAP (Name Address Place)
  • Citations
  • Using H card
  • Local SEO
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Need customized curriculum?

Hands-on Real Time Digital Marketing Projects

Project 1
TOP Google & SEO Tools

Google Keyword Planner, SEMrush, Google Analytics, Ahrefs, Google Ads, google search console, DeepCrawl and etc..

Project 2
SEO Campaign Increase Sales & Revenue

To learn Practically how to make website visibility on top of the search engines, for all Business Related Keywords to the website, increase sales and revenue.

Our Top Hiring Partner for Placements

ACTE Anna Nagar offers placement opportunities as add-on to every student / professional who completed our classroom or online training. Some of our students are working in these companies listed below.

  • We are associated with top organizations like HCL, Wipro, Dell, Accenture, Google, CTS, TCS, IBM etc. It make us capable to place our students in top MNCs across the globe
  • We have separate student’s portals for placement, here you will get all the interview schedules and we notify you through Emails.
  • After completion of 70% Digital Marketing training course content, we will arrange the interview calls to students & prepare them to F2F interaction
  • Digital Marketing Trainers assist students in developing their resume matching the current industry needs
  • We have a dedicated Placement support team wing that assist students in securing placement according to their requirements
  • We will schedule Mock Exams and Mock Interviews to find out the GAP in Candidate Knowledge

Get Certified By Google Adwords and Analytics & Industry Recognized ACTE Certificate

Acte Certification is Accredited by all major Global Companies around the world. We provide after completion of the theoretical and practical sessions to fresher's as well as corporate trainees.

Our certification at Acte is accredited worldwide. It increases the value of your resume and you can attain leading job posts with the help of this certification in leading MNC's of the world. The certification is only provided after successful completion of our training and practical based projects.

Complete Your Course

a downloadable Certificate in PDF format, immediately available to you when you complete your Course

Get Certified

a physical version of your officially branded and security-marked Certificate.

Get Certified

About Experienced Digital Marketing Trainer

  • Our Digital Marketing Training in Anna Nagar. Trainers are certified professionals with 7+ years of experience in their respective domain as well as they are currently working with Top MNCs.
  • As all Trainers are Digital Marketing domain working professionals so they are having many live projects, trainers will use these projects during training sessions.
  • All our Trainers are working with companies such as Cognizant, Dell, Infosys, IBM, L&T InfoTech, TCS, HCL Technologies, etc.
  • Trainers are also help candidates to get placed in their respective company by Employee Referral / Internal Hiring process.
  • Our trainers are industry-experts and subject specialists who have mastered on running applications providing Best Digital Marketing training to the students.
  • We have received various prestigious awards for Digital Marketing Training in Anna Nagar from recognized IT organizations.

Digital Marketing Course FAQs

Looking for better Discount Price?

Call now: +91 93833 99991 and know the exciting offers available for you!

  • ACTE is the Legend in offering placement to the students. Please visit our Placed Students List on our website
  • We have strong relationship with over 700+ Top MNCs like SAP, Oracle, Amazon, HCL, Wipro, Dell, Accenture, Google, CTS, TCS, IBM etc.
  • More than 3500+ students placed in last year in India & Globally
  • ACTE conducts development sessions including mock interviews, presentation skills to prepare students to face a challenging interview situation with ease.
  • 85% percent placement record
  • Our Placement Cell support you till you get placed in better MNC
  • Please Visit Your Student Portal | Here FREE lifetime Online Student Portal help you to access the Job Openings, Study Materials, Videos, Recorded Section & Top MNC interview Questions
ACTE
    • Gives
Certificate
    • For Completing A Course


  • Certification is Accredited by all major Global Companies
  • ACTE is the unique Authorized Oracle Partner, Authorized Microsoft Partner, Authorized Pearson Vue Exam Center, Authorized PSI Exam Center, Authorized Partner Of AWS and National Institute of Education (NIE) Singapore
  • The entire Digital Marketing training has been built around Real Time Implementation
  • You Get Hands-on Experience with Industry Projects, Hackathons & lab sessions which will help you to Build your Project Portfolio
  • GitHub repository and Showcase to Recruiters in Interviews & Get Placed

All the instructors at ACTE are practitioners from the Industry with minimum 9-12 yrs of relevant IT experience. They are subject matter experts and are trained by ACTE for providing an awesome learning experience.

No worries. ACTE assure that no one misses single lectures topics. We will reschedule the classes as per your convenience within the stipulated course duration with all such possibilities. If required you can even attend that topic with any other batches.

We offer this course in “Class Room, One to One Training, Fast Track, Customized Training & Online Training” mode. Through this way you won’t mess anything in your real-life schedule.

Why Should I Learn Digital Marketing Course At ACTE?

  • Digital Marketing Course in ACTE is designed & conducted by Digital Marketing experts with 10+ years of experience in the Digital Marketing domain
  • Only institution in India with the right blend of theory & practical sessions
  • In-depth Course coverage for 60+ Hours
  • More than 50,000+ students trust ACTE
  • Affordable fees keeping students and IT working professionals in mind
  • Course timings designed to suit working professionals and students
  • Interview tips and training
  • Resume building support
  • Real-time projects and case studies

Yes We Provide lifetime Access for Student’s Portal Study Materials, Videos & Top MNC Interview Question.

You will receive ACTE globally recognized course completion certification Along with National Institute of Education (NIE), Singapore.

We have been in the training field for close to a decade now. We set up our operations in the year 2009 by a group of IT veterans to offer world class IT training & we have trained over 50,000+ aspirants to well-employed IT professionals in various IT companies.

We at ACTE believe in giving individual attention to students so that they will be in a position to clarify all the doubts that arise in complex and difficult topics. Therefore, we restrict the size of each Digital Marketing batch to 5 or 6 members

Our courseware is designed to give a hands-on approach to the students in Digital Marketing. The course is made up of theoretical classes that teach the basics of each module followed by high-intensity practical sessions reflecting the current challenges and needs of the industry that will demand the students’ time and commitment.

You can contact our support number at +91 93800 99996 / Directly can do by ACTE.in's E-commerce payment system Login or directly walk-in to one of the ACTE branches in India

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      Job Opportunities in Digital Marketing

      More Than 35% Prefer Digital Marketing for Business. Digital Marketing Is One of the Most Popular and In-Demand Technologies in the Digital World.

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