1. What is Customer Segmentation in SAP CRM?
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Customer Segmentation groups customers according to selected business characteristics such as demographics, purchasing behaviour, location, or customer value. It helps organisations plan targeted sales and marketing activities.
2. What is Target Group Management in SAP CRM?
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Target Group Management helps identify and organise customers who meet defined criteria for a particular marketing or business activity. It supports focused communication and campaign execution.
3. What is Interaction History in SAP CRM?
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Interaction History provides information about previous customer contacts and activities. It can include calls, emails, meetings, transactions, and service interactions, giving users useful context during future customer engagements.
4. What is Account Identification in SAP CRM?
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Account Identification helps users locate and work with the appropriate customer or business partner record. Accurate identification ensures that transactions and activities are associated with the correct customer information.
5. What is Master Data Management in SAP CRM?
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Master Data Management involves maintaining reliable customer, business partner, product, and organisational information. Consistent master data is essential for accurate CRM processing and reporting.
6. What is Customer Fact Sheet in SAP CRM?
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A Customer Fact Sheet presents relevant information about a customer in a consolidated view. It can help users review important customer details, relationships, transactions, and activities.
7. How does SAP CRM support customer retention?
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SAP CRM can support customer retention by providing customer insights, interaction information, service history, targeted marketing capabilities, and structured follow-up processes that help organisations maintain customer relationships.
8. How would you analyse incorrect Business Partner information?
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Review the Business Partner record, assigned roles, relationships, addresses, organisational information, duplicate records, authorisations, and integration data to determine the source of the incorrect information.
9. What is Duplicate Business Partner Management?
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Duplicate Business Partner Management helps identify and address multiple records representing the same customer or organisation. Reducing duplicate records improves data quality and supports more accurate customer interactions.
10. Why is customer master data validation important?
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Validating customer master data helps prevent incorrect transactions, improves reporting quality, supports integration, and enables CRM users to work with dependable customer information.