Syllabus of YouTube Marketing Online Training Course
Module 1: Introduction to YouTube Video Marketing
- What is video marketing?
- Why do we need video marketing?
- YouTube as the best video marketing platform.
- Future of video marketing.
- How we can get benefited from video marketing using YouTube as the platform.
Module 2: YouTube Home Page, YouTube Trends, YouTube Trends Dashboard
- Homepage Layout.
- How to access a channel or a video.
- How to search YouTube channels and/ or videos using YouTube filters.
- What is YouTube Trends?
- How videos trend on YouTube.
- How we can take advantage of YouTube trends.
- What is the YouTube trends dashboard?
- Why all of us have a different dashboard.
- Dashboard importance.
Module 3: YouTube Channel Creation and Channel Features
- How to choose a name for a YouTube channel.
- What are the other requirements for channel creations?
- The right way to enter into a YouTube channel.
- Various features a YouTube channel offers and how to use those features properly.
Module 4: YouTube Channel Verification, YouTube Channel Advanced Settings, and Channel Branding
- Types of YouTube channel verifications.
- How to get YouTube channel verified quick and easy.
- Advantages of a verified YouTube channel.
- YouTube channel settings and their usages.
- Advanced YouTube channel settings.
- How to set default upload settings.
- YouTube channel keywords.
- Country selection setting.
- Channel branding.
- Channel art.
- Channel banner.
- Channel intro.
- Channel outro.
- Channel art, banner, intro and outro optimization.
- How to create all of these or get it done at a low cost.
- How to write a catchy channel description.
Module 5: Optimization of Video File
- How to optimize and upload video files on YouTube.
- Proper ways to upload video, pictures and audio files.
- Video formats and specifications laid by YouTube.
- How to name a video file.
- How to properly optimize a video file for uploading.
Module 6: YouTube Video Enhancements, YouTube Video Editor and Third-Party Video Software
- How to enhance video after uploading on a channel.
- How to use YouTube help for video enhancements.
- How to edit audio and video through YouTube video editor.
- How to make videos and slideshows through YouTube video editor.
- How to edit video and audio using third-party software.
Module 7: YouTube Audio
- How to use Audio.
- Where to get low-cost audio.
- Free audios.
- How to record audio and edit it.
Module 8: Video Frame Rate and Speed Optimization
- What are the YouTube video frame rate and speed?
- What is the optimum frame-rates for different niches?
Module 9: YouTube Keyword Research
- What is a keyword?
- Why keywords are important for video ranking.
- High, medium and low competitive Youtube keywords.
- How to find profitable keywords for YouTube and Google ranking.
- Google AdWords Keyword Planner Tool.
- UberSuggest tool (NeilPatel.com).
- LSI Graph tool.
- Keyword Efficiency Index (KEI).
- KEI calculation.
- Google trends.
Module 10: YouTube Video Title, Description, Tag, and Thumbnail Optimization
- What is the optimum length of a YouTube video title?
- How to write a catchy title with keywords.
- What should be the minimum length of the YouTube video description?
- How to optimize the YouTube video description.
- What are the components of a good YouTube video description?
- URL and social media linking.
- What is the YouTube video tag?
- How it is related to video ranking.
- How to find suitable tags.
- How to find other videos' tags.
- Google and YouTube tag generator.
- VidIQ online tool.
- Why YouTube video thumbnail is important for video ranking and more views.
- How to create custom video thumbnail quick and easy.
- How to get custom thumbnail outsourced at a low cost.
Module 11: YouTube URL Management and Embedding
- How to associate Facebook, Google Plus, Twitter and other social profiles with YouTube channels.
- How to add other YouTube channels with the present one.
- How to shorten a custom URL.
- How to embed YouTube videos on a website.
- How to customize the embedding player.
Module 12: Annotation, End Card, Transcription and Caption (CC)
- What is Call to Action?
- How to create YouTube video annotation.
- What is End Card, why it is important?
- What is CC?
- Why CC is important for video SEO.
- How we can do it ourselves or how to get it done at minimum cost.
Module 13: Like and Subscribers
- What are the effects of video likes and dislikes on a YouTube video?
- How to get more likes on a video.
- What is the YouTube channel subscriber?
- Why subscribers are important.
- How to increase YouTube subscribers.
- How to convert YouTube subscribers into followers.
Module 14: YouTube Play Lists and YouTube Live
- What is the YouTube Playlists?
- How to create playlists?
- How to get more watch time through play-lists.
- What is YouTube Live or YouTube Hangout?
- How to broadcast live on YouTube.
- What are the effects of YouTube live on video ranking?
Module 15: YouTube Video Comments, Link Building With Comments, Influencer Marketing and Channel Collaboration
- Why video comments are important.
- How to comment on your own and other videos.
- How to get comments on a video.
- How to start a discussion through comments.
- How to build links through comments.
- What is YouTube video influencer marketing?
- How to find YouTube influencer.
- What are the advantages of influencer marketing and channel collaboration on YouTube?
- How to find collaborators for the YouTube channel.
Module 16: YouTube Community Guidelines
- What are the YouTube community guidelines?
- What are community guideline strikes?
- How to avoid a community guideline strike.
Module 17: YouTube Copyright
- What is the YouTube copyright?
- How it is different from other copyrights.
- What is a copyright strike?
- How to avoid YouTube copyright strikes.
- What is YouTube Content ID, and how we can get it?
Module 18: How to Rank Videos on Google for Foreign Languages (YouTube)
- Why we need to rank on Google.
- How to generate business leads through it.
- How businesses can take advantage of this.
- How to rank videos on Youtube non-English languages, like German, French etc.
Module 19: YouTube Channel Authority
- What is the channel authority on YouTube?
- What are the advantages of YouTube channel authority?
- How to build YouTube channel authority.
Module 20: How to Choose Channel Niches on YouTube
- What are the factors to keep in our minds before we choose a niche?
- What are the trending niches?
- A few of the best niches to start a YouTube channel.
- How to create a good quality video.
- What are the basic requirements for a quality video?
- How to keep the video production cost minimum.
Module 21: Other Video Hosting Sites
- Other video hosting sites, like Facebook, Daily Motion, Vimeo, Meta Cafe etc.
- How to host videos on these sites.
- What are the requirements and limitations of hosting?
- Paid and free video hosting sites.
Module 22: YouTube Feedback and YouTube Alert
- How to communicate with YouTube.
- What are the various ways to contact YouTube?
- What are the right ways to email YouTube?
- How to reply in copyright claims, copyright strikes, and community guideline issues.
- What is YouTube alert?
- Where to find YouTube alerts.
Module 23: How to Promote YouTube Videos on Various Social Media Sites
- What are the right ways to promote YouTube videos on Google Plus, Twitter, Linkedin, Instagram, and Facebook?
- How to direct followers or subscribers to the YouTube channel.
Module 24: YouTube Analytics
- How to check YouTube videos from different sources, demographics, countries.
- How to check video watch time.
- YouTube video analytics filters (devices, annotations, end cards, playlists, likes, dislikes, subscribers, keywords).
- How to build YouTube video marketing strategies using YouTube analytics data.
Module 25: Landing Page Optimization and Conversion Rate Optimization
- What is the landing page?
- What is Call to Action?
- Best features of a highly convert-able landing page.
- Landing page design guidelines.
- What is conversion rate optimization (CRO)?
- Call to Action placement.
- How to optimize the conversion rate.
Module 26: Dos and Don'ts of YouTube - YouTube Ethics
- What are the don'ts on YouTube, how to avoid, and the consequences?
- How to avoid YouTube penalties.
Module 27: YouTube Marketing Projects from YouTube and Other Online Market Places
- How to get a prospective client leads from YouTube itself.
- How to get YouTube channel management projects.
- Youtube consultation and freelancing.
- Online marketplaces.
Module 28: Monetize YouTube Channels and Videos
- Google AdSense.
- How to use Google AdSense.
- How to choose YouTube networks.
- How to monetize YouTube videos and channels through YouTube networks.
- YouTube red.
- YouTube fan funding.
- YouTube subscription-based membership.
- YouTube brand association.