Digital transformation marks a radical rethinking of how an organization uses technology, people and processes to fundamentally change business performance, says George Westerman, MIT principal research scientist and author of Leading Digital: Turning Technology Into Business Transformation. Digital transformation, which Westerman says should...

The growth of influencer marketing shows no signs of slowing down in 2018. But as brands continue to turn to influencers to drive engagement and sales, consumers are becoming savvier to sponsored content. There are many challenges when it comes to working with influencers - and increase in regulation, fake followers, and maintaining genuine...

What’s the best way to learn digital marketing ? Fortunately, there are a lot of free and paid online resources that can help you acquire the skills needed to become a modern digital marketing manager. In the guide, you will learn what are the required skills for digital marketers and a list of resources to teach yourself digital...

Over the last decades, the marketing department has had to keep up with technological advancements. To keep up with these changes, the marketing professionals are using digital technologies to reach out to a large customer base.Businesses no longer use traditional marketing agencies to reach out to target customers. Introduction of the internet,...

When your company's sales start falling, or your original brand and business model aren't enough to yield success, sometimes there aren't many options. You can close up shop and cut your losses, but most entrepreneurs are reluctant to leave their dreams behind and admit defeat. Your best option is often undergoing a rebranding campaign,...

I read stories of many people working in the SEO industry. They do have a major in SEO, but they serve the brands in different ways to excel in their SEO knowledge and skills. One is thriving well in the consulting world while another is analyzing online businesses to find the cure for low rankings. Some are popularly non as Entrepreneurs of...

It’s a common question people ask each other every day. And the responses vary: “I’m a banker," “I’m a doctor," “I’m Drake." Self-explanatory professions need no elaboration. But what happens when someone has never heard of a PPC Specialist before? The response is probably, “Um, what’s that?" Although a PPC...

   What Is A Marketing Report? A marketing report is a set of data created to analyze the performance of a specific marketing campaign or effort. It is utilized to effectively communicate a company’s marketing strategy, including research, promotional tactics, goals and expected outcomes. How To Write A Marketing...

Free Whitepaper: Considerations of Deploying Enterprise-wide eLearning Content eLearning is re-emerging as a solution for delivering online, hybrid, and synchronous learning regardless of physical location, time of day, or choice of digital reception/distribution device. This white paper considers some of the reasons that institutions and...

More and more organizations are becoming actively involved in eLearning, as they are starting to realize how impactful and rewarding it can really be. It can help organizations become better and stand out from teh competition, simply because it provides employees wif outstanding opportunities to learn and improve their skills. Learning and...