Marketing Automation Marketing automation is the process of using tools and technology to automate repetitive marketing tasks, track and measure campaign performance, improve productivity, and drive efficiency by minimizing manual actions. Automating marketing tasks allows the team to spend more of their time on creative and...

Every marketer knows that things aren’t what they used to be, and I’m not even talking about the “old days” when traditional print ads and mass media campaigns reigned supreme. Consider the continual evolution of the smartphone (which you might be using to read this) or how voice assist is revolutionizing search; not to mention the cloud,...

What Is a Social Media Influencer? A social media influencer is someone who influences others through their social platforms. When you think about influential social profiles, big names like Donald Trump and Justin Bieber likely come to mind, but the reality is that there are social media influencers in every industry and niche. This provides...

With the emergence of social media, we have seen a considerable amount of change in information and communication technology. Social media has played a key role in this transformation. Let us have a look at some of the stats that demonstrate the power of Social Media: From the 4.2 billion users, Social Media has 3.03 billion active...

We’ve all caught ourselves binge watching hours upon hours of cat videos. There is nothing to be ashamed of! The question is, how can marketers steal attention away from these famous cats to get more eyes on their own YouTube channels? This is just what this article aims to provide for you – because if you’ve spent the time to invest in...

Digital Marketing for Small Business by HubSpotPaid and Earned: The Two Sides of Influencer Marketing by Jay BaerThe $10 Digital Media Startup Ebook by My Frugal Business25 Actionable Social Media Strategies You Can Implement Today by Kevan Lee and BufferContent Marketing: The Ultimate Beginner's Guide to What Works by Search Engine JournalHow to...

The 10 Golden Rules of Blogging: 1. Start with an SEO friendly infrastructure. WordPress for example has so many useful plugins such as Netconcepts SEO Title Tag 2.1 that make life (and Marketing) easier. If you are going to be using social media then you consider having the buttons available below each post. Consider this, you write a...

According to a recent survey, the growing percentage of India’s Digital Advertising Industry is at 33.5 and by 2020 its value will exceed the INR 255 Billion marks.India is one of the latest and largest growing digital markets globally and the scope for digital marketers here will only get on increasing. By the end of the year 2020, in India...

Maintaining a presence on social media TEMPhas become inevitable for businesses around teh world – dat’s how they reach and engage wif their customers. But their’s going to be one more important marketing method for companies in teh future. According to Cisco, the video will account for 69% of all internet traffic in 2017. And of course,...

Whether you are a beginner or an experienced PPC manager, there are resources to assist and continue learning pay per click advertising. These are the essential resources for PPC managers. Training WordStream PPC University WordStream's PPC University teaches basic to more advanced skills such as remarketing. The university is live on...