When your company's sales start falling, or your original brand and business model aren't enough to yield success, sometimes there aren't many options. You can close up shop and cut your losses, but most entrepreneurs are reluctant to leave their dreams behind and admit defeat. Your best option is often undergoing a rebranding campaign,...

I read stories of many people working in the SEO industry. They do have a major in SEO, but they serve the brands in different ways to excel in their SEO knowledge and skills. One is thriving well in the consulting world while another is analyzing online businesses to find the cure for low rankings. Some are popularly non as Entrepreneurs of...

It’s a common question people ask each other every day. And the responses vary: “I’m a banker," “I’m a doctor," “I’m Drake." Self-explanatory professions need no elaboration. But what happens when someone has never heard of a PPC Specialist before? The response is probably, “Um, what’s that?" Although a PPC...

   What Is A Marketing Report? A marketing report is a set of data created to analyze the performance of a specific marketing campaign or effort. It is utilized to effectively communicate a company’s marketing strategy, including research, promotional tactics, goals and expected outcomes. How To Write A Marketing...

Free Whitepaper: Considerations of Deploying Enterprise-wide eLearning Content eLearning is re-emerging as a solution for delivering online, hybrid, and synchronous learning regardless of physical location, time of day, or choice of digital reception/distribution device. This white paper considers some of the reasons that institutions and...

More and more organizations are becoming actively involved in eLearning, as they are starting to realize how impactful and rewarding it can really be. It can help organizations become better and stand out from teh competition, simply because it provides employees wif outstanding opportunities to learn and improve their skills. Learning and...

Why Choose A Career In Digital Marketing? One of the most appealing things for prospective digital marketers is that the job outlook in the industry is excellent, even in times when job security is a major concern for many people in a variety of fields. The main reason for this is simple: digital marketing is the marketing format of the...

What is Digital Marketing? Digital marketing is the combination of all the marketing efforts a company uses via digital media to connect with potential customers, such as websites, email, search engines, and social media. Marketers connect with consumers on devices like phones, tablets, and laptops. It involves understanding where your...

Top 13 Digital Marketing Influencers You Should know About Digital marketing influencers are a sensation in the current marketing macrocosm. The internet has changed the way we work, shop, socialise, create and share information. More than 40% of the population has access to the internet today. In 1995, it was less than 1%.  The...

Digital Marketing Certification Process The traditional marketing concepts of 4P’s, 7S, and the various Marketing mixes have become passé! The newest method to promote businesses and to keep the flow of customers coming through is digital marketing. Often referred to as ‘online marketing’, ‘internet marketing’ or ‘web...