Why Choose A Career In Digital Marketing? One of the most appealing things for prospective digital marketers is that the job outlook in the industry is excellent, even in times when job security is a major concern for many people in a variety of fields. The main reason for this is simple: digital marketing is the marketing format of the...

What is Digital Marketing? Digital marketing is the combination of all the marketing efforts a company uses via digital media to connect with potential customers, such as websites, email, search engines, and social media. Marketers connect with consumers on devices like phones, tablets, and laptops. It involves understanding where your...

Top 13 Digital Marketing Influencers You Should know About Digital marketing influencers are a sensation in the current marketing macrocosm. The internet has changed the way we work, shop, socialise, create and share information. More than 40% of the population has access to the internet today. In 1995, it was less than 1%.  The...

Digital Marketing Certification Process The traditional marketing concepts of 4P’s, 7S, and the various Marketing mixes have become passé! The newest method to promote businesses and to keep the flow of customers coming through is digital marketing. Often referred to as ‘online marketing’, ‘internet marketing’ or ‘web...

11 Conventional local SEO tips to rule google maps In August 2015, Google rolled out its greatest improvements in nearby search history, which brought about a gigantic distinction from what clients and SEO specialists had been encountering from the beginning. With the update, SEO specialists were out with Local SEO tips to give a...

Digital Transformation in the Real World: I discussed the importance of digital transformation for any company today in part one of this series, as it allows them to deliver an experience that their customers have come to expect.Today I am sharing transformation success stories from the perspective of those within the company. While each story...

Content Distribution is the act of promoting content to online audiences in multiple media formats through various channels. These channels can be categorized into three groups: Owned, Earned, and Paid. Owned Content Distribution: This includes distributing content to web properties that belong to you, like your blog, email newsletter, social...

What is AEM? Adobe Experience Manager is a web-based client-server system for building, managing and deploying commercial websites and related services. It combines a number of infrastructure-level and application-level functions into a single integrated package. At the infrastructure level AEM provides the following: Web Application...

Social media marketing utilizes platforms such as Facebook, Instagram, and Twitter to promote products and connect with audiences. Through engaging content and targeted advertising, brands can enhance their visibility, foster customer relationships, and drive traffic to their websites. By leveraging analytics to assess performance, businesses can...

Google Analytics is a web analytics service by Google that tracks user interactions and provides insights into website performance. It reveals traffic sources, allows goal setting for conversion tracking, and analyzes e-commerce data. Custom reports and dashboards can be created for specific needs. Real-time analytics and integration with other...