Sitecore is one of the leading enterprise-level content management systems built on ASP.NET, enabling web content editors and marketers to have full control over all aspects of their website from social integration and blog posts to advanced personalisation, ecommerce and more. What is Sitecore? How Sitecore Benefits Your Digital Business The...

Branding is the process of creating a strong, positive perception of a company, its products or services in the customer's mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications. Introduction to Branding Why is branding important? Benefits of branding What Makes a Strong...

The term social media marketing (SMM) refers to the use of social media and social networks to market a company's products and services. Social media marketing has purpose-built data analytics tools that allow marketers to track the success of their efforts. Introduction to Social Media Marketing What is Social Media? Social Media &...

A good social media campaign not only consists of intelligent and compelling content but also requires a strong marketing strategy, effective communication, and the right mix of content and marketing tactics. What is a Social Media Campaign? Apple: Shot on iPhone Dove: Project ShowU MoonPie: Super Bowl Commercial Friskies and BuzzFeed: Dear...

SEO is sometimes used as an umbrella term that includes SEM, but because SEM refers strictly to paid advertising, they are actually separate. SEM is about getting traffic via paid ads, and SEO is more about acquiring, monitoring and analyzing organic (unpaid) traffic patterns. SEO vs SEM: Main Features Interlinking site architecture equals easy...

Agile marketing is a tactical marketing approach in which marketing teams collectively identify high-value projects on which to focus their collective efforts. After each sprint, they measure the impact of the projects and then continuously and incrementally improve the results over time. What is Agile marketing? A History of Agile marketing How...

Social Media platforms have given musicians more control over the distribution of their music and through the use of services such as Bandcamp, many artists now have the option to bypass the industry conventions completely. How Social Media Has Changed the Music Festival Scene How social media set the music festival trend in the first...

A key metric published from Alexa Internet analytics is the Alexa Traffic Rank, also simply known as Alexa Rank. What Is Alexa Rank? Why notorious? How Is an Alexa Rank Measured? How Can I View a Website’s Alexa Rank? What Does the Alexa Rank Mean? Is Alex’s Ranking System Reliable? Are Alexa Ranks Important? Conclusion [contact-form-7...

An influencer is someone in your niche or industry with sway over your target audience. Introduction to Influencers Types of Influencers Conclusion [contact-form-7 id="76417" title="Subscriber Demo Form"] Introduction to Influencers In the sector of have an...

Digital Marketing may be a term used for targeted marketing, measurement, and negotiation of products or services using digital technology to succeed in viewers, convert to customers, and store Introduction to Digital Marketing So, how does Digital Marketing differ from conventional advertising? Tools used in Digital Marketing Features /...