Google Ads is a powerful online advertising platform developed by Google, allowing businesses to reach a targeted audience and promote their products or services across various digital channels. The platform operates on a pay-per-click (PPC) model, meaning advertisers pay only when users click on their ads. [contact-form-7 id="76417"...

SAS Clinical Data Management (CDM) uses SAS (Statistical Analysis System) software for managing and analyzing clinical trial data in clinical research and pharmaceutical development. It involves organizing, cleaning, and validating data collected during clinical trials to ensure accuracy and reliability. SAS CDM is crucial for maintaining data...

Marketing Automation Marketing automation is the process of using tools and technology to automate repetitive marketing tasks, track and measure campaign performance, improve productivity, and drive efficiency by minimizing manual actions. Automating marketing tasks allows the team to spend more of their time on creative and...

Every marketer knows that things aren’t what they used to be, and I’m not even talking about the “old days” when traditional print ads and mass media campaigns reigned supreme. Consider the continual evolution of the smartphone (which you might be using to read this) or how voice assist is revolutionizing search; not to mention the cloud,...

What Is a Social Media Influencer? A social media influencer is someone who influences others through their social platforms. When you think about influential social profiles, big names like Donald Trump and Justin Bieber likely come to mind, but the reality is that there are social media influencers in every industry and niche. This provides...

With the emergence of social media, we have seen a considerable amount of change in information and communication technology. Social media has played a key role in this transformation. Let us have a look at some of the stats that demonstrate the power of Social Media: From the 4.2 billion users, Social Media has 3.03 billion active...

We’ve all caught ourselves binge watching hours upon hours of cat videos. There is nothing to be ashamed of! The question is, how can marketers steal attention away from these famous cats to get more eyes on their own YouTube channels? This is just what this article aims to provide for you – because if you’ve spent the time to invest in...

Digital Marketing for Small Business by HubSpotPaid and Earned: The Two Sides of Influencer Marketing by Jay BaerThe $10 Digital Media Startup Ebook by My Frugal Business25 Actionable Social Media Strategies You Can Implement Today by Kevan Lee and BufferContent Marketing: The Ultimate Beginner's Guide to What Works by Search Engine JournalHow to...

The 10 Golden Rules of Blogging: 1. Start with an SEO friendly infrastructure. WordPress for example has so many useful plugins such as Netconcepts SEO Title Tag 2.1 that make life (and Marketing) easier. If you are going to be using social media then you consider having the buttons available below each post. Consider this, you write a...

According to a recent survey, the growing percentage of India’s Digital Advertising Industry is at 33.5 and by 2020 its value will exceed the INR 255 Billion marks.India is one of the latest and largest growing digital markets globally and the scope for digital marketers here will only get on increasing. By the end of the year 2020, in India...