Digital Marketing Training in Chandigarh

What are the 7 Types of Digital Marketing?

There are seven main categories within digital marketing: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics.

Search Engine Optimization (SEO):- The purpose of SEO is to increase the quality of search engine results for a business, resulting in increased traffic to the business's website. In order to achieve this, SEO marketers plan their content by researching words and phrases consumers are using to search for information online. In the Beginner's Guide to SEO published by leading SEO software company Moz, SEO encompasses different aspects, such as the text on your website page as well as the links your site receives from other websites.

Pay-per-Click (PPC):- A pay-per-click advertisement is an advertisement with a charge and promoted search engine results. Digital marketing is a form of short-term marketing, so once you stop paying, the ad is gone. A PPC campaign functions similarly to SEO in that it increases online search traffic to a company. You may see pay-per-click advertisements on search results pages, internet-based advertisements, ads in mobile apps, or ads in YouTube videos.

Social Media Marketing:- The use of social media by a business includes everything they do. Everyone knows about social media, but marketers must use it strategically and integrate it into their campaigns. There is much more to social media marketing than posting content and responding to comments on social channels. Coordination and consistency are crucial to being effective rather than being an afterthought. Several tools are available online to help marketers automate and schedule social media posts. However, automation should not be used as a "set it and forget it" solution. There will be no need for users to worry if the posts are not authentic.

Content Marketing:- By telling stories and sharing information, content marketing increases brand awareness. As a result, the reader is encouraged to make a decision toward becoming a customer, such as requesting more information, signing up for the mailing list, or making a purchase. The term "content" refers to a variety of resources such as blog posts and white papers, digital video, podcasts, and much more. As a general rule, it should be primarily about providing value to consumers rather than simply advertising the brand. You should focus on establishing a long-term, trusting relationship with your customers instead of just making a single sale with content marketing.

Email Marketing:- Rogers believes that email marketing is still one of the most effective marketing techniques, even in the era of social media, mobile applications, and other channels. A content marketing strategy can use it to connect with consumers, providing value, and eventually convert them into customers. According to the American Marketing Association, email marketers are not only skilled at creating compelling campaigns, but are also knowledgeable about optimal audience outreach and are adept at analyzing customer data and making informed decisions based on that information. Among the many analytical measures that can be offered by email marketing software, marketers constantly strive to improve the open rate - the percentage of emails that are opened - and the click-through rate - the percentage of emails that are opened and clicked on a link within the email. Among the many ways marketers can make their emails more likely to be opened are many things outlined by leading email marketing software company Constant Contact.

Mobile Marketing:- A mobile digital marketing type that focuses on reaching customers on a tablet or smartphone. Using text messages, social media, mobile applications, websites, email, and email marketing, mobile marketers reach people. Customers can walk into a store or enter an event to receive offers or special content tailored to where they are physically or when they're in a certain time zone.

Marketing Analytics:- Digital marketing is very trackable and measurable, which is one of its major advantages. In the past, direct mail and coupons were the only pieces of marketing that could be tracked. By using the coupon, you had evidence that the message had been received. These days, analytics allows marketers to assess user behavior at a high level of detail, including how many times users click on a link, how much time they spend on a web page, and how often they open emails. Digital marketers must be able to understand what data mean and how they should inform strategies amidst the vast amount of information available about digital marketing performance.

Digital marketing tools:

Today, digital marketers are able to manage their operations much easier thanks to the tools they have at their disposal. Listed below are some tools that are widely used by marketers.

1. SEMrush:- Marketing professionals around the world use SEMrush as one of the most excellent and versatile tools available. Additionally, it will provide relevant data on the keyword difficulty and number of searches for each keyword.

2. Hootsuite:- In addition to Hootsuite, there are a number of other notable ones. Social media managers and marketers use this tool to post updates and manage multiple social media profiles simultaneously.

3. Vimeo:- Videos are gaining a lot of attention these days thanks to the trends surrounding them. Therefore, marketers utilize Vimeo to showcase HD, ad-free videos in front of their target audience.

4. MailChimp:- MailChimp is undoubtedly one of the biggest names in email marketing. In the midst of sending billions of emails, this platform proves to be extremely useful. This tool will be an excellent place to start if you are new to digital marketing.

5. Canva:- With Canva, users can create unique, appealing images that can be shared across a variety of social networks, blogs, and other channels. With this tool, you can either create your own images or enhance existing ones.

5 Digital Marketing Skills:

1. Ability to analyze and draw conclusions from data:- Data has become infinitely more available thanks to the growth of digital marketing. Consumer behavior and campaign performance can now be tracked better by marketers. Digital marketers of tomorrow must master data analytics so that they can make sense of this vast amount of data. Website performance and web analytics are not the only forms of digital marketing data analytics. Today's digital marketers must understand how data shapes and drives the customer experience across channels and platforms. Several tools will be required of them, including Google Analytics, Google Ads, Facebook Ad Managers, and various advertising exchanges. In order to run queries on the data and extract insights, they may need to master Excel and SQL. These data can help digital marketers determine what works and what leads to conversions by tracking the customer journey. Through this analysis, they will be able to identify those campaigns generating an ROI and those campaigns that aren't. Data analysis and the ability to recognize business opportunities are crucial for marketers. To turn raw data into business strategies, one must have an experienced eye for data wrangling. It will also be necessary for them to tell stories that inspire action with that data. There are a number of tools you can use to improve your analytical marketing skills with Google Analytics. Structured and unstructured data will be used by marketing analysts. Facts and figures can be gathered and ordered with structured data, otherwise called quantitative data. Qualitative data refers to responses to surveys, blog comments, or social media comments related to your brand.

2. Project management and organization skills:- You can quickly become overwhelmed when you are running multiple digital campaigns. There are a lot of moving parts in omnichannel marketing, as it takes multiple technologies and different measurements. Project managers are also needed for digital marketing, as they will bring disparate teams together to create marketing ideas. Managing projects and deliverables involves leading and directing internal and external teams. A project manager must have technical skills, but they must also be able to breakdown complicated projects into manageable components. Communicating objections clearly is key to motivating teams to create seamless experiences. To manage the workflow process, digital marketers need to be adept at managing their teams. Trello, Basecamp, and Wrike are all good tools to know. An agile development methodology and content management system (CMS) are essential.

3. Knowledge and appreciation of automation:- Through marketing automation, marketing efforts are streamlined, automated, and optimized. Using workflows, businesses can target marketing messages and sales messages to customers. It is possible to tailor online marketing efforts to different prospects at different points in the buyer's journey to send different messages. With automation, the team can accomplish more, while the customer experience is improved. Using marketing automation has allowed for more accurate messaging, and it's becoming more and more popular. Sixty-eight percent of marketing leaders use some form of automation. Marketers of tomorrow will need the skills to build automation and content marketing strategies throughout the customer lifecycle. The following figure is taken from our Learning Path on Email Marketing and Automation.

4. Experience with UX and a customer-focused approach:- :- Getting the customer to buy is no longer the goal of marketing. Onboarding, communications, and even upsells are now included in the experience after the sale. As marketing continues to focus on keeping and upselling current customers, they need to understand the full customer experience, show in the diagram below, which comes from our Digital Experience Learning Path. Marketing specialists must fully understand the customer, their wants, needs, and problems. From growing awareness about the product or service through the entire customer lifecycle, they will then build a complete customer experience. Finally, digital marketers should keep asking customers why the product is meeting their needs and why it isn't. By incorporating this valuable information into marketing materials, new customers can benefit from an improved digital experience.

5. Having advanced knowledge of social media:- Social media has proven to be an effective marketing tool for many organizations. A third of Americans get their news exclusively from Facebook, indicating that your audience spends significant time on social media sites.

Marketing digitally has numerous benefits

As a result of its wide reach, digital marketing has become extremely popular, but it has also a number of other advantages. Some of the benefits are listed below.

The ability to reach a wide geographic area:- Online ads can be seen by anyone from anywhere (provided your ad hasn't been geographically restricted). This makes it easy for your company to expand its market reach.

Cost-effectiveness:- The use of digital marketing not only reaches a broader audience, but also carries a lower price tag. It is expensive to run advertisements in newspapers, on TV, or for other traditional marketing methods. Additionally, they do not permit you to determine whether your target audiences will see the messages in the first place. As long as your content piece is active, you can use digital marketing to draw visitors to your blog. If you need to modify the schedule or the content, it's easy to do so with an email marketing campaign. When it comes down to it, digital marketing allows you to engage with your customers more directly and with more flexibility.

Quantifiable outcomes:- It is important that you measure the number of customers you attract and the amount of revenue that you generate with your marketing strategy. The fact is, not all industries can benefit from that. Surveys don't always get accurate results, and companies don't always get the chance to speak one-on-one with their customers. Monitoring results is easy with digital marketing. Whether it is email open rates, visits to your website, or direct sales, digital marketing software and platforms automatically track the results you get.

Personalization is easier:- It is possible to gather customer data through digital marketing that isn't possible through offline methods. It is much easier to collect precise and specific data through digital means. Say you are a financial company and would like to offer special discounts to those who have visited your website. Since you know a targeted offer will yield better results, you decide to prepare two campaigns. Millennial entrepreneurs who are considering retirement plans and young families who are interested in life insurance products. The information you need is already at your fingertips with digital marketing.

Improved customer relationships:- Real-time communication with your customers is possible with digital marketing. However, it is more important that you are able to communicate with them. Make sure you have a social media strategy. As great as it is when your target audience sees your latest post, even better is when they share it or comment on it. Increasing awareness for your product or service means more buzz and increased visibility. You can benefit your customers as well by incorporating interactive features. Engaging them in your brand's story allows them to become more empathetic to your brand. Brand loyalty can be strongly influenced by a sense of ownership.

Conversions that are convenient and easy to do:- When your customer views your advertisement or content, they can take immediate action. A phone call is likely to be the most immediate response you are likely to get from a traditional advertisement. They can immediately move up the sales funnel by clicking a link or saving a blog post. You might not get an immediate sale, but you'll be able to stay connected to them and keep in touch later.

Growing your business through digital marketing:- In almost any business's overall marketing strategy, digital marketing should be a key component. Nothing else provides the amount of personalization provided by digital data, and there's never been a way to stay in such close contact with your customers. In order to achieve your company's full potential, you need to embrace the possibilities of digital marketing as much as you can.

Digital Marketer Salary:

There is a salary range of 4 - 18 lakhs for a digital marketing manager in India. However, the average is somewhere around 809,777. Those with an experience of at least four to seven years are eligible for this program. Based on qualifications, certifications, region, and company, this amount may vary widely. Marketers in Tier 1 cities typically earn more than those in Tier 2 cities, for example.

Is there a future for Digital Marketing?

The future of digital marketing is quite bright as businesses flock to connect with more customers online. As the digital world evolves, several technologies do as well. The rise of artificial intelligence, digital personal assistants, and social media are altering the course of digital marketing. Automating digital marketing tasks is also growing as a skyrocketing aspect of the industry; therefore, the need to execute these tasks is increasing as well. In consideration of this, many medium-sized companies and organizations are prepared to pay excellent salaries to employers in this field.