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Digital Marketing Training in Trivandrum

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Provide you with the best practise in the real-life digital marketing course.

  • The purpose of this course was to create the most effective and up-to-date collection of Digital Local Marketing information.
  • It is our mission to equip you with highly in-demand skills that will ensure you are never out of work and can start and grow a successful business, get a well-paying marketing position with a company, or work with clients who need help with Local Digital Marketing.
  • This course will prepare you to become an expert in eight different areas of digital marketing. SEO, social media, PPC, conversion optimization, content marketing, and mobile marketing are all discussed.
  • In creating this digital marketing course, we drew upon our experiences working with clients from various industries and the feedback we received from students. In addition to learning the theory of digital marketing in this class, you will also learn how to increase your online visibility.
  • Due to this fact, you should focus on digital marketing methods that are effective and not just theoretically useful.
  • It is an excellent resource for beginners as well as those who wish to get the hang of digital marketing as fast as possible. Digital marketing innovations are incorporated into this model regularly.
  • Our courses contain actionable tips and checklists you can use to build successful digital marketing campaigns. Students who are new to digital marketing will benefit from this course.
  • Concepts: Inbound Marketing, Website Planning and Maintenance, Website Using WordPress, Planning and Mapping, SEO Updates and Analysis, Content Marketing, Email Marketing, Affiliate Marketing.
  • Classroom Batch Training
  • One To One Training
  • Online Training
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Course Objectives

The ability to work in a high-demand job requires knowledge of digital marketing. Apart from them, digital marketing has a vast reach, as advertising and disapproval business via digital media is the quickest and most dependable form of marketing for huge audiences. The ability to work in a high-demand job requires knowledge of digital marketing. Wherever traditional marketing methods fail, the breadth of Digital Marketing gives a variety of the most potent marketing strategies.
Digital marketers do not require any programming abilities or coding experience to begin their careers in digital marketing. While digital marketing experts with programming skills are undoubtedly valuable assets to their companies, it is not a needed skill for marketers.
  • SEO.
  • Affiliate marketing
  • PPC
  • Landing Page Tools
  • Email Automation Tools
  • Content Curation Tool
  • Visual Design Tools
A digital marketing expert might be a 360-degree digital product with adequate data management across all digital selling domains. A digital marketing specialist's primary objectives are to increase overall awareness, promote a product, increase traffic to a branded website, attract new consumers, stimulate product interest among prospects, and increase product exposure among various audiences.
They may reach a larger audience, expand their business, and create more income with digital marketing. Digital marketing knowledge will create such benefits by establishing a firm online, executing ad campaigns, and generating content methods, to name a few. In today's world, digital marketing has become the most important marketing medium. It aids in the identification of experts and enterprises to improve interactive expertise for clients and a variety of different delivery techniques.
Digital marketing is a strategy for increasing product recognition using digital means such as online ads, social media campaigns, and SEO, among others. Because internet traffic is growing at such a rapid rate, digital marketing's reach is expanding as well. This has attracted several companies to invest substantially in digital marketing. As a result, there are numerous profitable positions in the digital marketing industry. All you need to get a job is to take part in our digital marketing training. Because there are so many different methods to do digital marketing, a large number of different tasks are frequently considered as Digital Marketing duties.
As a result, the present digital marketing training is free of charge. However, to have regular work in this field, you must be a graduate (in any stream). There is no requirement for technical knowledge because the digital marketing course is not technical, and so no programming abilities are required.

How much can a newcomer earn in digital marketers?

If you're new to digital marketing, you may expect to earn between 15k and 25k each month. At each step, you can boost your talents to between 35k and 50k each month as your talents develop. When you become an expert, you can earn up to one lakh rupees. (It is entirely dependent on your talents and the nature of your work.)

Is Digital Marketing a good career choice?

The most significant marketing process in today's culture is carried out on the Internet via a variety of channels, including websites, social media, and so on. Companies all across the globe have digitized their operations, and top companies have generated a large number of employees. Furthermore, digital marketing is a vast field that provides a platform for numerous specialists. Digital marketing is also one of the most common career paths.

What are the benefits of getting a digital marketing Certification?

Benefits of digital markets:
  • You, the professional, will gain experience.
  • A wide range of career opportunities is available.
  • Wage Increase (Most Fascinating Advantage of Digital Marketing Course)
  • Begin your professional life.
  • Skills are transferred from one organization to the next.
  • Creativity is dispensed.

Does digital marketing require a coding background?

Digital marketers do not need to have prior programming or coding skills to begin their careers in the field. With programming knowledge, digital marketing professionals are unquestionably useful assets for their firms, but they are still not a must for marketers.

How long will it take to learn Digital Marketing?

Depending on your prior experience, you may learn the skills you need to become a digital marketer in as little as 12 weeks. However, perfecting numerous techniques and abilities, particularly soft skills gained on the job such as mentoring and communication, may take years.
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Overview of Digital Marketing Training in Trivandrum

Simply said, the promotion of products or brands using one or more electronic media formats is digital marketing. Online marketing, internet marketing or web marketing are sometimes referred to as digital marketing.Digital marketing has long been present, but not very clearly defined. We tend to assume that banner promotion, search engine optimization (SEO), and pay per click are included in digital marketing. However, this is too limited, as emails, RSs, audio transmission, fax transmission, blogging, podcasting, video streaming, wireless text Messaging, and instant messaging are also included in digital marketing. Yes, there is a vast potential for digital marketing.

Digital marketing is a marketing component which uses digital internet and online technologies for promotion of products and services, such as desktop computers, mobile phones and other media and platforms. The way brands and businesses are using technology for marketing changed its evolution in the 1990s and 2000s. With the increasing incorporation of digital platforms into marketing and daily life and the increasing use of digital devices in place of physical shops, digital marketing campaigns have become prevalent, with combinations of search engine optimization, search engine marketing (SEM), content marketing, and influencer.

Additional Info

Types of digital marketing :

There are as many specializations within digital marketing as there are ways of interacting using digital media. Here are a few key examples.

Optimization of the search engine :

    Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself. Balance defines it as “the art and science of making web pages attractive to search engines.”The "art and science" part of SEO is what’s most important. SEO is a science because it requires you to research and weigh different contributing factors to achieve the highest possible ranking. important elements optimizing a web page include:

  • Quality of content
  • Level of user engagement
  • Mobile-friendliness
  • Number and quality of inbound links

The strategic use of these factors makes SEO a science, but the unpredictability involved makes it an art.In SEO, there's no quantifiable rubric or consistent rule for ranking highly. Google changes its algorithm almost constantly, so it's impossible to make exact predictions. What you can do is closely monitor your page's performance and make adjustments accordingly.

Content marketing :

    SEO is a major factor in content marketing, a strategy based on the distribution of relevant and valuable content to a target audience.As in any marketing strategy, the goal of content marketing is to attract leads that ultimately convert into customers. But it does so differently than traditional advertising. Instead of enticing prospects with potential value from a product or service, it offers value for free in the form of written material.

  • 84% of consumers expect companies to produce entertaining and helpful content experiences
  • 62% of companies that have at least 5,000 employees produce content daily
  • 92% of marketers believe that their company values content as an important asset

As effective as content marketing is, it can be tricky. Content marketing writers need to be able to rank highly in search engine results while also engaging people who will read the material, share it, and interact further with the brand. When the content is relevant, it can establish strong relationships throughout the pipeline.

Social media marketing :

The most popular platforms for social media marketing are Facebook, Twitter, and Instagram, with LinkedIn and YouTube not far behind.Because social media marketing involves active audience participation, it has become a popular way of getting attention. It's the most popular content medium for B2C marketers at 96%, and it's gaining ground in the B2B sphere as well. According to the Content Marketing In Social media marketing offers built-in engagement metrics, which are extremely useful in helping you to understand how well you're reaching your audience. You get to decide which types of interactions mean the most to you, whether that means the number of shares, comments, or total clicks to your website.Direct purchase may not even be a goal of your social media marketing strategy. Many brands use social media marketing to start dialogues with audiences rather than encourage them to spend money right away. This is especially common in brands that target older audiences or offer products and services not appropriate for impulse buys.To learn more about how Mailchimp can help with your social media strategy, check out the comparison of our free social media management tools versus others.

Affiliate Marketing :

Affiliate Marketing enables someone to make money by promoting the business of others. It can be the sponsor or a company that cooperates with the sponsor, but in either case, the process is the same.

It operates according to a revenue sharing model. When you are a member, you will earn a commission every time someone buys a product you promote. When you are a seller, you need to pay for each sale that a member helps you make.

Some affiliated businesses prefer to display a company’s products, perhaps on blogs or other third-party websites. Others have relationships with different dealers.

If you want to become or find a partner, you must first establish contact with the other party. You can use a platform designed to connect affiliates with retailers, or you can start or join an all-in-one reseller program.

If you are a retailer and prefer to work directly with partners, there are many things you can do to attract potential promoters to join your plan. You need to provide these partners with the tools they need to succeed. Including incentives to achieve great results as well as marketing support and standard materials.

Native advertising :

Native advertising is marketing in disguise. Their goal is to blend in with the surrounding content and make it less compelling than advertisements.

Native advertising was developed in response to the cynicism of today's consumers on advertising. Knowing that the creator of the ad pays for the ad, many consumers will conclude that the ad is biased and therefore ignore it.

Native Advertising avoids this prejudice by providing information or entertainment before reaching the ad content, thereby minimizing the appearance of "advertisement".

It is important to always clearly label native ads.Use words such as sponsorship or sponsorship. By hiding these indicators, readers can spend a lot of time interacting with the content before realizing it is an advertisement.

When your customers know exactly what they got, they will feel better about your content and brand. Native ads should be less destructive than traditional ads, but they should not be misleading.

Marketing Automation :

Marketing Automation uses software to manage digital marketing activities and improve the effectiveness and relevance of advertising.

Statistics :

1.90% of American consumers think personalization is “very” or “somewhat” attractive

2. 81% of consumers want a better understanding of the brands they interact with

3. 77% of companies believe in real-time personalization Value, but 60 percent of those who struggle with

4. marketing automation keeps the company in sync with personalized expectations.

Collect and analyze consumer information

Email Marketing

The concept of email marketing is simple: you send a promotional message and expect your potential customers to click on it. However, it is much more difficult to implement.

This means there is a list of subscriptions that can do the following:

1. Personalized content in the body and subject line

2. Clearly state which emails subscribers receive

3. Provide clear opt-out options

4. Combine transactions and transactions and promotional emails

You Customers who want to realize their potential will regard your event as a valuable service, not just a promotional tool. Email marketing itself is an effective practice-89% of the professionals surveyed rated it as the most effective lead generator. If you combine other technologies such as marketing automation, you can segment and arrange emails to better meet customer needs, so much the better.

Advantages of digital marketing

    Digital marketing is becoming more and more important, mainly because it covers such a wide audience, but it also provides many other advantages. Here are some benefits.

  • Broad geographic coverage

    If you publish your ad on the Internet, people can see it anywhere (unless you have geographic restrictions on your ad). This helps expand your company’s market coverage.

  • Profitability :

    Compared with traditional marketing, digital marketing can not only cover a wider audience, but also has lower costs. The indirect costs of newspaper ads, TV ads, and other traditional marketing opportunities can be high.They also make it impossible for you to control whether your target audience will see these messages.

Quantifiable results

To know whether or not your promoting strategy works, you have got to search out out what number customers it attracts and the way a lot of revenue it ultimately drives.Unfortunately, that does not add all industries. several firms aren't getting to own one-on-one conversations with their customers, and surveys do not continually get complete results.With digital promoting, results observance is easy. Digital promoting software package and platforms mechanically track the quantity of desired conversions that you simply get, whether or not which means email open rates, visits to your home page, or direct purchases.

Easier personalization

    Digital promoting permits you to assemble client information during a method that offline promoting cannot. information collected digitally tends to be way more precise and specific.Imagine you supply monetary services and need to channel special offers to folks that have checked out your merchandise. you recognize you will get higher results if you target the supply to the person's interest, therefore you opt to arrange a pair of campaigns. One is for young families UN agency have checked out your life assurance merchandise, and therefore the different is for period of time entrepreneurs UN agency have thought of your retirement plans.

    More reference to customers
  • Digital promoting helps you to communicate together with your customers in period. a lot of significantly, it lets them communicate with you.
  • Think about your social media strategy. It's nice once your audience sees your latest post, however it's even higher after they touch upon it or share it. It means that a lot of buzz close your product or service, still as hyperbolic visibility whenever somebody joins the speech.
  • Interactivity advantages your customers still. Their level of engagement will increase as they become active participants in your brand's story. That sense of possession will produce a powerful sense of name loyalty.
Easy and convenient conversions

Digital promoting lets your customers take action directly when viewing your ad or content. With ancient advertisements, the foremost immediate result you'll hope for could be a telephony shortly when somebody views your ad. however however typically will With digital promoting, they will click a link or save a web log post and move on the sales funnel at once. they could not build a buying deal directly, however they’ll keep connected with you and provides you an opportunity to act with them additional.

Advantages of digital promoting

    The main advantage of digital promoting is that a targeted audience is reached during a efficient and measurable method. different digital promoting benefits embrace increasing complete loyalty and driving on-line sales.

    The benefits of digital promoting include:

  • Global reach -

    an internet site permits you to search out new markets and trade globally for less than atiny low investment.

  • Lower price -

    a properly planned and well targeted digital promoting campaign will reach the proper customers at a far lower price than ancient promoting ways.

  • Trackable, measurable results -

    mensuration your on-line promoting with internet analytics and different on-line metric tools makes it easier to ascertain however effective your campaign has been. you'll get elaborate info regarding however customers use your web site or reply to your advertising.

  • Personalisation -

    if your client info is coupled to your web site, then whenever somebody visits the location, you'll greet them with targeted offers. The a lot of they purchase from you, the a lot of you'll refine your client profile and market effectively to them.

  • Openness -

    by obtaining involved social media and managing it fastidiously, you'll build client loyalty and build a name for being straightforward to have interaction with.

  • Social currency -

    digital promoting helps you to produce partaking campaigns mistreatment content promoting techniques. This content (images, videos, articles) will gain social currency - being passed from user to user and changing into infectious agent. Improved conversion rates - if you have got an internet site, then your customers square measure solely ever a couple of clicks faraway from creating a buying deal. not like different media that need individuals to urge up and build a telephony, or visit a store, digital promoting is seamless and immediate.

Job purpose of digital promoting

Strong, ingenious digital exploitation methods square measure developed mistreatment SEO, PPC and different technologies that promote transfers to company sites and build demand for firm things and services. Creates matter, graphical and video material whereas maintaining current progressive promoting and social medication

1. Job duties in digital promoting 2. SEO and PPC methods develop and deploy 3. Create and manage the development of links, the promotion of content and social media displays 4. Innovation and presentation of recent promoting techniques and platforms 5. Develop ardent on-line content as well as clickbait, forums, vidéos, graphics and blogs; 6. Growth and ROI of promoting campaign predictions 7. Manage promoting methods for emails and social media

Skills and qualifications in digital promoting

degree in Advertising and promoting, sturdy writing, editing, self-motivating, and verbal communication skills sturdy leadership skills, team orientation, objective-oriented, sturdy look after detail, Google AdWords, Microsoft workplace, Photoshop, InDesign, Facebook, Twitter and SEO.

What is the Digital selling Course eligibility?

A broad vary of job ways has emerged with the appearance of recent technologies and trends on the net. Digital selling has enlarged in 2021. additionally, the long run is like something in an exceedingly digital selling job.One is digital selling victimisation ways like SEO, content selling, social media selling, etc. The potential of digital selling is progressively being complete by corporations because the typical channels – journals, magazines, etc. – become speedily ex.

What is the Digital selling Course Eligibility?

Eligibility is graduate altogether fields for many Digital selling courses. however the govt of AICTE, AIU, UGC etc should acknowledge the institute.

Only professionals or interns square measure provided some specialist coaching.

You also want specific skills additionally to your educational qualifications to become an excellent digital merchant. the subsequent are:

1. Creativeness:

To achieve the digital selling space, you've got to be artistic a minimum of to some extent. you want to operate systematically with numerous firms and appeal their target population with recent messages.

2. Learning:

Digital selling campaigns square measure adjusted and enforced by victimisation completely different sorts of tools for analytics, keyword analysis, etc. So, you want to be willing to find out these tools and improve your performance. because it is very important to be a learner.

3. Communication skills:

Marketing is all concerning communication. So, you want to have the power to specific your ideas and opinions clearly If you're desiring to add the Digital selling field and actually searching for a high digital selling Institute in Bombay, that you just will take while not disbursement AN arm and a leg for it, then you'll take into account TSCFM. It offers an expert Digital selling Course that's simply accessible, affordable, and even has funding.

Syllabus Digital selling

    Key subjects

    The following square measure a outline of digital selling topics educated within the digital selling curriculum:

  • Introduction and creation of an online website for digital selling
  • Marketing of computer programme improvement (SEO)
  • Content strategy for social media selling
  • Email selling net Analytics
  • E-Trade Management Essential style

Core Subjects in Digital selling Courses

    Though the particular course offerings for Digital selling courses can vary betting on the programme level still because the establishment, bound core subjects square measure coated in such programmes in the slightest degree levels. Here could be a list of major topics coated within the Digital selling course syllabus:

  • SEO improvement
  • Email selling
  • Market Research & Niche Potential
  • Introduction to net Analytics
  • Social Media selling
  • Digital selling Project Management
  • Affiliate selling
  • Paid Ads improvement ways
  • Introduction to Digital selling
  • Introduction to CRM
  • Competitor and web site Analysis
  • Content Creation, Management & Promotion
  • Mobile selling
  • Digital selling Budgeting, coming up with & Forecast
  • Product selling (Facebook, Instagram, Google Ads)
  • Website knowledge Analytics
  • Neuro-Marketing Fundamentals

Digital selling Course Syllabus:

Subject Details

Digital selling course info is generally divided beneath 2 heads, government Skills which incorporates all the topics needed to start your journey towards digital selling, and social control Skills that states and prescribes on the {way to|a way to} use your talent within the best way attainable. Below we've got mentioned the necessary subjects that square measure coated within the core.

digital selling syllabus:

What is a Digital selling Course?

Digital selling is that the best & trending manner of promoting today. it's all concerning reaching customers via numerous digital channels like search engines, social media, email, and plenty of a lot of. Digital selling course content can ensure you master the art of on-line selling by reaching your target audiences in an exceedingly a lot of powerful and correct manner through many digital channels, to impress and have interaction with them to convert them to customers. It helps you to develop and manage selling techniques for your company web site. you'll be certified by DMCA certification once finishing the digital selling course. The DMCA full type is Digital selling Certified Associate.

Eligibility for a Digital selling Course

Any minimum graduate students World Health Organization have AN interest within the digital selling facet will opt for this digital selling course content and may take an authorized communicating.

Candidates ought to get the desired skills to start a career within the digital selling field.

If you would like to be eligible for the UG course in DMCA, you ought to clear 10+2 or equivalent from AN acknowledged university or board.

For the candidates World Health Organization have an interest to try and do PG in Digital Bharat course, should be a graduate and clear 10+2+3 from a recognized university.

Digital selling Course length and charges

From this module, you'll realize the main points of Digital selling course length and charges. This data are going to be helpful for you to settle on the proper establishment and begin your learning concerning the Digital Bharat Course.

Digital selling Course length

DMCA certified course length is 3 months. Digital selling Course length can also vary from three months to six months betting on your chosen Digital selling could be a newer job within the age of social media and therefore the net. nearly each single trade desires digital marketers so as to remain relevant in today's society. The digital merchant is chargeable for an oversized portion of the business's on-line presence. whether or not they square measure centered on social media or web site development is up to the business. Digital selling could be a term that casts a good internet and may embody loads of various responsibilities. A digital merchant may become a selling manager sooner or later if they work effortlessly enough.

A digital merchant ought to have a academic degree in selling or business however they are doing not essentially ought to have many years of expertise. The digital merchant ought to have the power to manage a content management system. they ought to even be able to coordinate with the sales team so as to form selling certification courses or personal institutes like DigitalVidya, Uedmy, UpGrad, etc.

Future Trends in Digital selling in Bharat

    The most powerful and result-oriented manner of promoting in 2018 is Digital selling, and a few of the observations on current and future of five key channels that plays role decide way forward for digital selling in Bharat are–

  • Mobile selling :

    Mobile selling goes to play one among the foremost vital roles in 2018, wherever marketers arrange in an exceedingly result-oriented fashion to know customers, to plot result-oriented selling plans and campaigns, dynamic desires and characteristics.

  • Video selling

    Video content is fascinating up the content selling and power to tempt a lot of customers in fastest attainable is that the advantage for on-line marketers. As mobile selling is booming, videos square measure currently offered on mobile phones that fuel up the total method. Video selling is that the most powerful manner that firms use for – Introducing themselves, Spreading their messages, Promoting their products/services, Increasing their reach and optimizing search ranking, Boosting client engagement and enhancing returns on investments

  • Email selling

    The most necessary a part of your business stigmatisation is Email selling and you would like to select those trends that jibe along with your business objective and client profile. In email selling strategy, victimisation skilled email templates ought to be the bottom of your email selling campaign, as your emails ought to mirror your quality and Integration of social media content. esthetically appealing animated emails square measure the trend which will see an excellent rise in mobile-friendly email selling.

  • Social Media selling

    Social Media selling includes a huge power to channelize selling campaigns in effective and innovative ways that as social media keeps evolving. The medium to reply to new technical school innovations adeptly is Social media, it conjointly exceeds customer’s expectations at a similar time. a number of the key social media trends in 2018 square measure – Live video streaming, the large evolution of Snapchat, Instagram stories, social slideshow ads, social chats, etc. would be the highest parts of social media selling in 2018

  • Search & SEO selling :

    It is necessary for you to grasp the most recent changes of SEO selling and using effective computer programme ways as Search engines evolve perpetually. As they evolve, their changes prompt a shift in marketers’ ways that of targeting audience. As per statistics, fourteen billion net searches square measure conducted monthly through completely different search engines across the world thanks to increased frequencies of searches in mobile selling and social media.Some of the SEO trends which will end up to be major hits in 2018 are- Google’s Keyword Planner, Moz’s Keyword Planner, Link building can keep as a robust SEO technique, Quality content selling with the proper mixing of video content, Personalizing SEO campaigns as per target audiences.

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Key Features

ACTE Trivandrum offers Digital Marketing Training in more than 27+ branches with expert trainers. Here are the key features,
  • 40 Hours Course Duration
  • 100% Job Oriented Training
  • Industry Expert Faculties
  • Free Demo Class Available
  • Completed 500+ Batches
  • Certification Guidance

Authorized Partners

ACTE TRAINING INSTITUTE PVT LTD is the unique Authorised Oracle Partner, Authorised Microsoft Partner, Authorised Pearson Vue Exam Center, Authorised PSI Exam Center, Authorised Partner Of AWS and National Institute of Education (nie) Singapore.


Syllabus of Digital Marketing Course in Trivandrum
Module 1: Inbound Marketing
  • What is Inbound Marketing?
  • Inbound Marketing strategy?
  • Inbound Marketing Vs Outbound Marketing
  • Digital Marketing Role in Inbound Marketing
Module 2: Fundamentals of Digital Marketing
  • Introduction to online digital marketing
  • Importance of digital marketing
  • How internet marketing works?
  • Traditional Vs. Digital Marketing
  • Significance of online marketing in real world
  • Increasing visibility
  • Visitors’ engagement
  • Bringing targeted traffic
  • Lead generation
  • Converting leads
  • Performance evaluation
Module 3: Website Planning and Maintenance
  • Understanding internet and websites
  • Domain names and extensions
  • Web server and its types
  • What is web hosting?
  • Types of websites – dynamic & static
  • Planning and conceptualization of a website
  • Understanding the web pages, its structure and navigation
  • Making a blueprint of the website
Module 4: Create a Website Using WordPress
  • Word Press Website?
  • Install Word Press Theme?
  • Create Page
  • Create Post
  • SEO Plug-in
  • Tag Manager Plug-in
Module 5: Business Trends Research
  • What is Google Trends
  • How Use Google Trends
  • Trends and Analysis
Module 6: Keyword Planning and Mapping
  • Market research
  • Keyword research and analysis
  • SWOT analysis of a website
  • Types of keywords
  • Tools used for keyword research
  • Localized keyword research
  • Competitor website analysis
  • Choosing right keywords to the project
Module 7: Search Engine Optimization
  • Introduction to Search Engine Optimization
  • How Search Engine works?
  • SEO fundamentals & concepts
  • Understanding the SERP
Module 8: On-Page Optimization
  • Meta data optimization
  • URL optimization
  • Internal linking
  • 301 Redirection
  • 404 error pages
  • Canonical implementation
  • H1, H2, H3 tags optimization
  • Image optimization
  • Optimize SEO content
  • Check for copyscape content
  • Landing Page optimization
  • No-Follow and Do-Follow
  • Indexing and Caching
  • Creating XML Sitemap
  • Creating Robot.txt
  • HTML validation using W3C
  • Google webmaster tool & website verification
  • And much more on-page techniques
Module 9: Off-Page Optimization
  • Link building tips & techniques
  • Difference between white hat and black hat SEO
  • Page rank, Alexa rank, domain authority, backlinks
  • Do’s & don’ts in link building
  • Link acquisition techniques
  • Directory submission
  • Social bookmarking submission
  • Search engine submission
  • Web 2.0 submission
  • Article submission
  • Press release submission
  • Forum submission
  • PPT submission
  • PDF submission
  • Classified submission
  • Business listing
  • Blog commenting
Module 10: SEO Updates and Analysis
  • Google Panda, Penguin, Humming bird algorithm
  • How to recover your website from Google penalties
  • Webmaster and analytics tools
  • Competitor website analysis and backlinks building
  • SEO tools for website analysis and optimization
  • Backlinks tracking, monitoring and reporting
Module 11: Social Media Marketing (SMM)
  • Introduction to social media marketing
  • Understanding the past and present
  • How social media can influence marketing strategies?
  • What is viral marketing and its significance in current world?
Module 12: Social Media Optimization (SMO)
  • Introduction to Social media networks
  • Types of social media websites
  • Social Media Optimization concepts
  • Facebook Page, Google+, LinkedIn, YouTube, Pinterest,
  • Instagram Optimization
  • Hashtags and Mentions
  • Image optimization and networking
  • Mico Blogs for Businesses
Module 13: Online Reputation Management
  • Brand Building
  • Promoting Brand Awareness
  • Brand Building Tools & Apps
  • Positive Negative Brand Building
  • Rebuilding Brand Image
Module 14: Content Marketing
  • Intro to Content marketing and management
  • Writing compelling content
  • Keyword research
  • Unique ways to write eye-catchy content
  • Template creation for content
  • Optimizing content for search engine
  • Content distribution to increase traffic & sales
Module 15: AdSense and Blog Marketing
  • What is blogging?
  • What is AdSense program?
  • How to earn money through blogging?
  • Tricks to get AdSense approved by Google
  • Google AdSense account setup and integrating with analytics
  • Placing ad codes on blog or website
  • Alternative Ads websites that can earn you money
Module 16: Google AdWords
  • Google AdWords fundamentals
  • Landing page optimization
  • Set-up PPC Campaign
  • Google AdWords account structure
  • PPC campaign navigation
  • How to set up PPC campaign
  • Single Account Vs My Client Center (MCC) Account
  • What is Click-through-Rates (CTRs), Impression, Conversion?
  • Quality score and its importance
  • What is tracking code?
  • What is keyword research?
  • Analyze competitors’ keywords
  • Creating campaign, Ad group, Ads, Keywords Geo targeting for Ads Bidding Billing
  • Google AdWords Editor
  • Reporting
Module 17: Web Analytics
  • Introduction to Web Analytics
  • Google and Bing Analytics
  • Integrating website with analytics
  • Setting up goals & tracking traffic and conversions
  • Cookies tracking, eCommerce tracking
  • Exit rate Vs. bounce rate
  • Setting up funnels in goals
  • Integrating AdWords and analytics
  • account and its benefits
  • Measuring performance of marketing campaigns
  • What is link tagging and how to set up?
  • Filters and segments
  • Customized reports
  • Monitoring traffic sources and behaviour
  • Conversions tracking and reporting
Module 18: Mobile Marketing
  • Importance of mobile marketing in current scenario
  • Fundaments of mobile marketing
  • Forms of mobile marketing
  • Geo-targeting campaigns for mobile users
  • Measuring and managing campaign
  • App & Web - Mobile advertising
  • Content marketing
  • Mobile targeting and segmentation
  • SMS marketing
  • Case Studies on App advertising
Module 19: Email Marketing
  • What is Email Marketing?
  • Importance of Email Marketing
  • Popular Email Marketing Software’s
  • Email Marketing Goals
  • Introduction to Mail Chimp
  • Mail Chimp pricing structure
  • Account setup and settings
  • Email marketing strategy
  • Creating a Subscriber List
  • Integration of Forms in Site
  • Import subscribers in list
  • Types of Email marketing campaigns
  • Creating an Email Campaign
  • What is Newsletter
  • Design a Newsletter
  • Reports
  • Marketing Automation
Module 20: Video Marketing
  • Importance of video marketing
  • Understanding video campaigns
  • YouTube marketing (Video Ads)
  • Types of YouTube Ads
  • In-display and In-stream ads
  • Using YouTube for businesses
  • Developing YouTube marketing strategies
  • Video Ad groups
  • Targeting options
  • Understanding bid strategies
  • Bringing visitors to your website via YouTube videos
Module 21: Affiliate Marketing
  • Fundamentals of Affiliate marketing
  • How people are earning millions of dollars via affiliate marketing?
  • Changes in marketing industry over the years
  • Ways to do affiliate marketing
  • Live examples of how affiliate marketers earn money online
  • How to get approved from affiliate agencies?
  • Getting approval from commission junction
Module 22: Local Business Listing
  • Google places optimization
  • NAP (Name Address Place)
  • Citations
  • Using H card
  • Local SEO
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Hands-on Real Time Digital Marketing Projects

Project 1
Site Auditing Project

The purpose of a project audit is to identify lessons learned that can help improve the performance of a project or improve the performance of future projects.

Project 2
Start a Blog Project

You want to offer informative, helpful, educational content to people who want to read what you have to say. You want to continue to generate more and more traffic.

Project 3
Search Engine Results Pages Project

Search Engine Marketing refers to a variety of techniques and strategies a company can use to generate more visitor traffic from search engine results pages (SERPS) to a website.

Project 4
Website Analytics Study Project

The process of data analysis uses analytical and logical reasoning to gain information from the data. The main purpose of data analysis is to find meaning in data.

Our Best Hiring Placement Partners

ACTE Trivandrum Our ACTE educational plan is intended to train you apparatuses and abilities that are valuable when you land into position positions.
  • ACTE likewise give the best Resume Building Administration, by assisting understudies with planning their resume according to the most recent industry pattern.
  • We have separate understudy's doorways for approach, here learners will get all the social affair designs and will instigate learner through messages and other online media mediums.
  • ACTE Placement Cell arranges calling heading programs for all of the applicants starting from the course . it driving forces getting ready projects like mock gatherings, social capacities workshop, etc.. and it moreover facilitates public region test planning for applicants who are interested to join government regions. it furthermore invites HR administrators from different dares to coordinate planning programs for applicants.
  • ACTE keeping up and regularly reviving the data base of understudies. keeping up informational collection of associations and setting up fundamental associations for grounds selections.
  • The industry is reliably saving watch for Learners who are dynamic, blazing individuals and arranged to recognize requests, careful, a nice academic establishment, fast students, open to learning in any event, crushing ceaselessly and even more fundamentally, extraordinary social capacities. This development revolves around the person headway to make the Learners strong, with an elevating viewpoint and right powerful.
  • Our Circumstance planning expects a critical part in getting serious the calling targets of applicants. It is the dream of each understudy to get set in a top affiliation visiting their justification for enrollment. Keeping this essential perspective into thought, it is perceived that readiness is huge for applicants to update their employability capacities and achieve extraordinary course of action in various Endeavors.

Get Certified By Google Adwords and Analytics & Industry Recognized ACTE Certificate

Acte Certification is Accredited by all major Global Companies around the world. We provide after completion of the theoretical and practical sessions to fresher's as well as corporate trainees. Our certification at Acte is accredited worldwide. It increases the value of your resume and you can attain leading job posts with the help of this certification in leading MNC's of the world. The certification is only provided after successful completion of our training and practical based projects.

Complete Your Course

a downloadable Certificate in PDF format, immediately available to you when you complete your Course

Get Certified

a physical version of your officially branded and security-marked Certificate.

Get Certified

About Qualified Digital Marketing Mentor

  • Our Digital Marketing Training in Trivandrum. Learn from the best in the field. Our guides are totally capable experts in the fields they instruct.
  • Our courseware is planned by industry specialists who have genuine experience. get the most progressive information and abilities.
  • In ACTE Become familiar with a task important expertise that learner can use in less than 2 hours through an intelligent encounter directed by a topic master. access all learner require directly in s learner program and complete learner project certainly with bit by bit guidelines.
  • Enroll in a specialization to dominate a particular profession expertise. learner will finish a progression of thorough courses, tackle active undertakings, and procure a specialization endorsement to impart to learner proficient organization and expected managers.
  • Learning an innovation with a well expert skill in that settle 60% of student needs.
  • We support any preparation ought to be more commonsense separated from hypothetical classes. Along these lines, we generally gives you active training.

Digital Marketing Course Reviews

Our ACTE Trivandrum Reviews are listed here. Reviews of our students who completed their training with us and left their reviews in public portals and our primary website of ACTE & Video Reviews.



Such a Great Journey with ACTE Team .The Best Digital Marketing Training Institute in Anna Nagar.They are very Friendly .Madhav sir classes are very explicit. Everyone will help You by Clearing all doubts Specially Mahendra sir and Madhav sir and They will Support You until you get Job special Thanks


I have taken the course on Digital Marketing. Saran sir explains each and every topic with many real-time examples which are useful for interview.The way of explanation is very clear and anyone can understand easily.I would highly recommend to join ACTE institute which is very helpful in learning required skills in Trivandrum.


Software Engineer

ACTE is indeed a trust worthy place for learning as well as to get hands-on Digital Marketing. With the real time projects, students can get start their career in the world of Digital opportunities. Entrepreneurs can build their businesses by adapting and applying techniques in Digital Marketing.Personally, I am really satisfied with the course... Thanks to Aravindh Sir for explaining with the real time concepts.


"Great place to learn Digital Marketing course practically for everyone." Innovative training programs are really good. Management and Faculty are very supportive. Thank you for building confidence on Digital Marketing.



Amazing experience in ACTE which helped to learn complete knowledge on digital marketing and online marketing, Trainer helped me a lot by providing corporate training for the internship . Mani sir always helpful in guidance and choosing options.thanks a lot for ACTE and staff in Anna Nagar.

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Digital Marketing Course FAQs

Looking for better Discount Price?

Call now: +91 93833 99991 and know the exciting offers available for you!
  • ACTE is the Legend in offering placement to the students. Please visit our Placed Students List on our website
  • We have strong relationship with over 700+ Top MNCs like SAP, Oracle, Amazon, HCL, Wipro, Dell, Accenture, Google, CTS, TCS, IBM etc.
  • More than 3500+ students placed in last year in India & Globally
  • ACTE conducts development sessions including mock interviews, presentation skills to prepare students to face a challenging interview situation with ease.
  • 85% percent placement record
  • Our Placement Cell support you till you get placed in better MNC
  • Please Visit Your Student Portal | Here FREE lifetime Online Student Portal help you to access the Job Openings, Study Materials, Videos, Recorded Section & Top MNC interview Questions
    • Gives
    • For Completing A Course
  • Certification is Accredited by all major Global Companies
  • ACTE is the unique Authorized Oracle Partner, Authorized Microsoft Partner, Authorized Pearson Vue Exam Center, Authorized PSI Exam Center, Authorized Partner Of AWS and National Institute of Education (NIE) Singapore
  • The entire Digital Marketing training has been built around Real Time Implementation
  • You Get Hands-on Experience with Industry Projects, Hackathons & lab sessions which will help you to Build your Project Portfolio
  • GitHub repository and Showcase to Recruiters in Interviews & Get Placed
All the instructors at ACTE are practitioners from the Industry with minimum 9-12 yrs of relevant IT experience. They are subject matter experts and are trained by ACTE for providing an awesome learning experience.
No worries. ACTE assure that no one misses single lectures topics. We will reschedule the classes as per your convenience within the stipulated course duration with all such possibilities. If required you can even attend that topic with any other batches.
We offer this course in “Class Room, One to One Training, Fast Track, Customized Training & Online Training” mode. Through this way you won’t mess anything in your real-life schedule.

Why Should I Learn Digital Marketing Course At ACTE?

  • Digital Marketing Course in ACTE is designed & conducted by Digital Marketing experts with 10+ years of experience in the Digital Marketing domain
  • Only institution in India with the right blend of theory & practical sessions
  • In-depth Course coverage for 60+ Hours
  • More than 50,000+ students trust ACTE
  • Affordable fees keeping students and IT working professionals in mind
  • Course timings designed to suit working professionals and students
  • Interview tips and training
  • Resume building support
  • Real-time projects and case studies
Yes We Provide lifetime Access for Student’s Portal Study Materials, Videos & Top MNC Interview Question.
You will receive ACTE globally recognized course completion certification Along with National Institute of Education (NIE), Singapore.
We have been in the training field for close to a decade now. We set up our operations in the year 2009 by a group of IT veterans to offer world class IT training & we have trained over 50,000+ aspirants to well-employed IT professionals in various IT companies.
We at ACTE believe in giving individual attention to students so that they will be in a position to clarify all the doubts that arise in complex and difficult topics. Therefore, we restrict the size of each Digital Marketing batch to 5 or 6 members
Our courseware is designed to give a hands-on approach to the students in Digital Marketing. The course is made up of theoretical classes that teach the basics of each module followed by high-intensity practical sessions reflecting the current challenges and needs of the industry that will demand the students’ time and commitment.
You can contact our support number at +91 93800 99996 / Directly can do by's E-commerce payment system Login or directly walk-in to one of the ACTE branches in India
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