SalesForce Training in Delhi

What is Salesforce?

Salesforce is a cloud-based enterprise stage by Salesforce, a global cloud computing company that provides easy-to-use Salesforce business applications that help you build relevant customer experiences by staying connected with customers, prospects, sales, and partners globally.

What does Salesforce do?

Salesforce main offerings are :

• SaaS – no installations and downloads, just log in and use the software over the cloud.
• PaaS – enables users to develop and run applications on the unified ready-to-go platform.
• IaaS – no hardware, server installations, or storage are required; all data is stored, backed up, and supported securely on the Salesforce cloud.

What is Salesforce Cloud?

Cloud computing allows users to access software and applications, hosted and residing in the cloud from wherever with Salesforce cloud computing. Your data is stored securely, upgraded, and scaled automatically. The apps operating in the cloud with Salesforce are secure and very dependable, offering several benefits to the users :

• Reliability
• Security
• Adaptability
• Scalability
• Multitenancy

There are various product and service categories Salesforce offers: Sales Cloud, Commerce Cloud, Service Cloud, Marketing Cloud, Analytics Cloud, App Cloud, IoT, and Health Cloud. Salesforce’s Customer Relationship Management (CRM) platform is a product that manages all the company’s relationships with customers, prospects, and opportunities by giving an instant summary of the external and internal interactions within the enterprise. The Salesforce.com offer comes with a complete range of CRM software segments like Sales Cloud, Marketing Cloud, Analytics Cloud, Service Cloud, Community Cloud, App Cloud, and IoT. According to Salesforce, over 150,000 companies utilize Salesforce CRM as a unified platform, accessible from any desktop or mobile device, for better data management.

Use Salesforce to Financial Services :

Salesforce cloud CRM software and applications are applied for sales, service, finance, marketing, business development, recruiting, HR, supply chain management, and other lines of business that manage external and internal relationships. Benefits of Salesforce CRM :

• Maximum scalability
• Broad functionality
• Perfect usability
• Flawless performance
• Top security
• Integration with third-party applications

The Salesforce CRM platform permits you to store customer and potential clients’ information in one place, practice a personalized customer approach, process sales, and marketing campaigns, and manage services, all with vital data available to authorized parties.

Salesforce Platform Services :

Introduced in 2018, Salesforce Customer 360 is an integrated CRM platform, a set of a united portfolio of services, technology, and APIs, like mobile, AI, blockchain, security, etc. designed to combine Salesforce apps and data across the entire organization and deliver connected personal customer experiences. Salesforce Customer 360 combines customer data across sales, marketing, customer service, etc. by utilizing MuleSoft to connect to various data sources inside and outside the CRM and put them into a single view; by using Einstein AI to automate tasks and get predictive analytics; by using Tableau for data visualization and meaningful insights.

Built into the Salesforce Platform, Einstein is an artificial intelligence (AI) technology that supports users to improve their customer’s experience with predictive analytic capabilities. Being data-, modeling- and production-ready, which means AI saves the user’s time and efforts on data preparation, it fits easily into an organization or an additional development. It is now possible within Sales Cloud, Service Cloud, Marketing Cloud, App Cloud, Analytics Cloud, IoT, and Community Cloud.

Salesforce Lightning is a service platform (PaaS) that empowers developers to create add-on applications that integrate into the main Salesforce.com application. A Lightning experience passes out-of-the-box tools to automate business processes, creates custom business logic, customizes user interface, integrates with third-party applications, and provides responsive layouts, making it simpler to build responsive applications for any device.

Lightning Components with a client-server framework for more fluid development and overall app performance. Lightning App Builder for the accelerated design of code-free custom user interfaces.

Heroku™ is a cloud container-based PaaS practicing an app- and developer-centric approach for software development. Heroku makes it simpler for the software engineers to deploy and manage applications with a single command, defeating the hurdles of compilation, dependencies, etc., so the developers can productively focus on the final results – building the app fitting user requirements.

MuleSoft’s Anypoint Platform is a unified hybrid integration platform that enables the integration across SaaS, SOA, and APIs. It presents a set of connectors facilitating companies to connect applications, data, and devices either on on-premises or in the cloud with an API-led approach. This makes it a comprehensive solution when applied to a bulky and cumbersome legacy system, which needs updates. MuleSoft Anypoint Platform facilitates building APIs to connect apps, data, or devices to Salesforce Customer 360 in an application network to get an exhaustive customer view.

The MuleSoft Anypoint Platform is a suite that encompasses the following components :

• Anypoint Studio, an Eclipse-based IDE (integrated development environment) for designing and testing Mule applications
• Anypoint Design Center, a development environment for Mule apps
• Anypoint Exchange, a library for sharing connectors, templates, samples, and APIs
• Anypoint Management Center, responsible for the deployment, management of APIs and integrations in the cloud or on-premise Anypoint Enterprise Security, a feature set facilitating secure operations with Mule apps
1. Quip :

Quip is a data collaboration platform that optimizes and stipulates the document workflow between departments and teams. Quip works with an individual shared document and can embed live Salesforce CRM data and automatically update it, thus ensuring all parties are using current information. With a seamless desktop-to-mobile tool, crucial data is fully applied for better decisions and a perfect customer experience.

2. Pardot :

Pardot is a software that works over a cloud-based platform as a Service (SaaS) marketing automation platform providing intelligent B2B solutions within sales and marketing. The particularly user-friendly platform offers tools to process marketing campaigns for actionable results. When in sync with Salesforce CRM, it automates building digital marketing campaigns, enables lead and customer management, tracks website and social marketing, offers personalized marketing and reach reporting, and rich analytics functionality for better productivity and business outcomes.

3. AppExchange :

Salesforce AppExchange is an online application marketplace granting cloud-computing applications and consulting services for third-party applications that run on the Lightning Platform. AppExchange provides users a place to create, publish, or install apps and extensions to Salesforce. Applications are prepared for free, as well as via subscription models. The AppExchange is also a place where customers can search for cloud consulting partners to help them implement Salesforce technology in their organization.

4. Tableau :

Tableau platform is a suite of products, part of the Salesforce ecosystem, aimed to support all-inclusive Business Intelligence analytics and data visualization across data management processes. The Tableau suite consists of various solutions working for various aspects of business operations: Tableau Prep, Tableau Desktop (as part of Tableau Creator), Tableau Server, Tableau Online, Tableau Public, Tableau CRM (part of Salesforce CRM), Tableau Data Management, Embedded Analytics amongst the biggest. They all are created for robust interactions and visual analytics to receive insights from data across the organization.

Why Salesforce.com? Benefits of using Salesforce :

Enterprises are interested in making smart investments that would bring value to their customer services and receive ROI for their business brand. With skillfully implemented methods and best practices in technology, Avenga provides effective Salesforce services, such as Salesforce administration, consulting, configuration, integration, product development, implementation, customization, training, and support.

Salesforce Sales Cloud :

With Salesforce Sales Cloud, enterprises get a complicated task and opportunity management system that closes deals, collaborates and sell as a team, manages contacts, and tracks opportunities from initial contact to closing deals, all the way up to a unified hub of a company-wide lead-to-cash sales method.

Salesforce Sales Cloud facilitates the automation of any business process thus increasing productivity and streamlining sales for better ROI :

• Personalize sales journey.
• Track every journey point, from prospect to customer, over the organization by connecting vital data across sales, service, marketing, and commerce.
• Boost efficiency.
• Streamline communication, processes, and sales operations, connect on the go and multitask while focusing on advanced analytics Practice innovations.
• Automatically catch data, get instant insights, cooperate efficiently and make more suitable decisions with the help of predictive forecasting.
Salesforce Service Cloud :

Salesforce Service Cloud empowers you to deliver smooth personalized customer services, track customer activity across every channel, increase business productivity and simultaneously improve customer satisfaction. Skillful implementation of the Salesforce Service Cloud makes it simpler for enterprises to automate service processes, improve overview and streamline workflows by utilizing a 360-degree view and connecting with every customer on any device. Salesforce service cloud features include :

• Exhaustive customer view for proactive customer interaction.
• Multichannel targeting for a personalized approach.
• Opportunity and workflow administration for better efficiency.
Salesforce Marketing Cloud :

One of the most expected Salesforce products, Salesforce Marketing Cloud helps businesses make smarter data-based decisions, as well as drive sales and close deals through multi-channel conversations. The evolving platform is specifically designed for marketing professionals seeking business productivity through understanding customers, interacting with them at any given moment, and offering them measured personalized experiences.

Key features of Salesforce Marketing Cloud can promote an organization as it integrates data from every touchpoint for personalized relevant campaigns :

• Personalized customer journeys.
• The Salesforce Marketing suite admits attention through the customer engagement process and also gives insights into the customers’ best preferences.
• Predictive analytics and real-time data management.
• Salesforce Marketing Cloud presents Einstein to augment interactions with data with AI capabilities for more extensive customization of the offerings.
• Cross-channel connections and aligned marketing and sales disciplines.
• By connecting data from different sources and devices, the marketing teams receive a single unified view of the customer and work on the 1st, 2d, and 3d party data.
• Social media analytics and content management.
• Marketing Cloud allows for impact analysis by measuring customer journeys through different channels and devices.
Salesforce Commerce Cloud :

Сommerce cloud is an all-in-one B2C solution developed on the Salesforce platform specifically for e-commerce which helps to create innovative and personalized shopping experiences across mobile, social, web, store, call centers, etc. with the highest security and reliability as the main focus. Salesforce Commerce Cloud features refer to experience, operations, and intelligence. Experience advises users to create content and manage products, promotions, and pricing for better customer engagement. Operations enable broader cross-channel functionality, connecting order fulfillment, and back-office processes. Intelligence capabilities authorize users with business insights data analytics and customer personalization.

Salesforce Health Cloud :

Health Cloud is the primary cloud-based product built specifically for healthcare, which is available in Salesforce Classic and Lightning Experience. It aims at helping caregivers and patients build strong relationships to understand each other better, for both sides’ benefit, amid their collaboration.

This entire set of features performs interactions smoothly and enables personalized end-to-end patient experience by :

An in-depth patient view with a complete profile, healthcare plans, and clinical data, and an interactions summary between patients and caregivers.Clinical data management with EHR, HL7, and other integrations; like personalized clinical data modeling, etc. Career team productivity tools with mobile components and Lightning Experience approved by exhaustive task management and care customization, advanced patient segmentation, survey functionality, risk analysis, and analytics options.

Salesforce Analytics Cloud :

Salesforce Analytics Cloud, powered by Einstein Analytics and Tableau, is specially designed to make smarter decisions faster by turning big data into actionable decisions while uncovering new insights. It delivers a data analytics review via a built-in engine and offers several value-added features starting from exploring data and AI-powered recommendations, up to mobile-optimized and wide integration options ready to satisfy the needs of conscientious users. Coming in various pricing plans, Salesforce Analytics Cloud is designed to be used as a separate service or combined with the Salesforce platform kit.

Salesforce Internet of Things :

Salesforce IoT Cloud connects all critical IoT data from any device to the rest of Salesforce for real-time insights and interactions with customers; in other words, it connects businesses to customers across all connected devices. The Salesforce IoT platform is designed to process large amounts of data generated by devices, sensors, and apps in order to take action. What sets IoT Cloud apart is its ability to provide business users with integrated and comprehensive insights without the need for external technical or data experts.

Main benefits of using Salesforce platform :

Salesforce makes it a point to develop and promote innovative services and cutting-edge technology like Einstein AI, or mobile CRM, which allows users to stay connected and informed while on the go, allowing them to make better business decisions.

Salesforce expands the reach of essential business activities by providing a uniform, secure, and scalable platform that can be customized and upgraded according to business needs and requirements. Businesses can address their essential problems and leave the rest to the vendor thanks to the point-and-click development language, built-in workflow, configurations, no infrastructure overheads, and integration tools.

With the Salesforce Mobile and Lightning Platform, you as a business professional get improved information organisation, a 360-degree customer view, enhanced communication capabilities, tasks, and workflow automation, and even deeper insights with every tool at your fingertips and adjusted to your professional needs. This allows you to be more proactive and effective, such as closing transactions faster, serving customers better, increasing marketing efforts, and working at a new level on any device.

Salesforce.com is a whole unique ecosystem that can be integrated with the whole set of suits or external systems starting from ERP to custom platforms to social media, etc. The Salesforce all-encompassing integration abilities are empowered by AppExchange, an app marketplace enabling two-way data exchange and synchronization, Heroku, a platform for deploying and integrating apps in the cloud.