Today’s marketing world is more digital than ever and there has never been a more important time to connect with businesses and people. ACTE offers the most comprehensive course in Digital Marketing programme where you’ll practice and build the skills you need to succeed in any Digital Marketing capacity.Start learning with us ACTE Digital Marketing Classroom & Online Training Course.
well, its a bright future, The growth of digital marketing career has been tremendous over the last few years. digital marketing is a diverse career option that has a place for everyone willing to try something creative and out of the box. Digital marketing can done using different methods, including paid ads, search engine optimizations, social media marketing, and email marketing.
Analytics and statistics suggest 40% growth rate for digital marketing, With striking features like cost-effectiveness, instant response, flexibility, convenience, effectiveness, Digital Marketing is making a strong impact in the world of Marketing and Advertising. The future scope of the Digital Marketing industry is that there will be more points of contact.
The report found over half of companies hiring this year want digital marketing expertise where been into hiring trends reveals a growing demand for digital marketing skills. The report, 2020 Marketing Hiring Trends, says 69% of companies planned to hire more marketers in 2020. The most in-demand expertise were digital advertising (45%), content creation and curation (42%) and content strategy (39%).
We are happy and proud to say that we have strong relationship with over 700+ small, mid-sized and MNCs. Many of these companies have openings in Digital Marketing. Moreover, we have a very active placement cell that provides 100% placement assistance to our students. The cell also contributes by training students in mock interviews and discussions even after the course completion.
Digital marketing is a fast-paced, constantly changing career field. Digital marketing is a rapidly growing and evolving career path. As more channels of communication become available, the need for people qualified to keep pace with the demands grows as well. Because Digital Marketing demand is increasing day by day. In future, all the works of India will done through digitalized. Digital marketing demand is high.
Digital marketing goes beyond the Internet and tries to reach people in the off-line world using digital means while social media is limited to the boundaries of the Internet. A Digital marketing campaign may include one or more components (Internet Advertising, Mobile ads, TV, SMS etc.) You still can deploy various other digital channels like SEO, email marketing, content marketing, SEM, PPC, or video marketing. The aim of digital marketing is to create brand awareness.
No, Digital Marketing does not require you to possess coding skills. Learning fundamentals of CSS and HTML can help you a great deal since 90% of your tasks can be accomplished by essential HTML/CSS... While programming skill is a valuable addition, a digital marketing professional does not need to know coding/programming. To do SEO, knowledge of some basic coding definitely may help you, but it is not necessary.
Our courseware is designed to give a hands-on approach to the students in Digital Marketing. The course is made up of theoretical classes that teach the basics of each module followed by high-intensity practical sessions reflecting the current challenges and needs of the industry that will demand the students’ time and commitment.
Yes, you should definitely. Digital Marketing has a wide range of scope, and with the growing market size, it is evident that many career opportunities are blooming around every nook and corner of the world. According to studies, by 2020, there will 600% growth in Digital marketing career opportunities. One of the most important benefits digital marketing provides you is that it is cost-effective. As well as, it is a cost-effective way to market your business.
The Future of Digital Marketing. From banners to big data, digital marketing has continuously adapted to meet the needs of customers and brands alike.... With an estimated $46 billion going towards programmatic advertising in 2019, it’s predicted that 86% of all digital display ads will be presented via automation by 2020. Digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR), according to a Forrester report shared with Marketing Dive. According to "The US Digital Marketing Forecast, 2020 to 2023," about half of marketers expect their search budgets to stay the same in 2020.
Digital Marketing As a Career is booming career path for students.... Digital Marketing is a job where every day is different for you.
- Digital Marketing Is a Constantly Evolving Industry.
- Why Digital Marketing Is the Future.
- The Demand for Digital Marketers Is High.
- Get Started in Digital Marketing—No Experience Required.
- Email Marketing.
- Search Engine Optimization.
Why should you learn Digital Marketing?
Influencer Marketing
Influencer marketing is a type of word-of-mouth marketing that focuses on using key leaders to amplify your brand message to a larger market. Influencers can be well-known celebrities, but more often they are Instagram or YouTube personalities with a huge niche following who can help spread the word about your business or product through their social channels.
Because influencer marketing is generally more authentic than corporate advertising:
- 63% of consumers trust influencers’ opinions of products much more than what brands say about themselves
- 58% of people have bought a new product in the past six months because of an influencer’s recommendation
For this reason, Iceland, a popular British supermarket chain, switched from ads with celebrities to a campaign that features real-life moms. Teaming up with YouTube community Channel Mum, it now works with a number of vloggers to promote its products in a more “authentic” fashion. And research shows that 35% of moms trust online videos like the one below more than traditional ads:
Influencer marketing is not just a trend: A mediakix study predicts that the ad spend for influencer marketing could reach $10 billion by next year:
Influencer marketing is also going to be affected by artificial intelligence.
With each year, AI is making the process of finding the right influencers to partner with easier and faster. It’s helping identify those with better engagement, fewer fake followers, and a higher chance of generating a positive return on investment (ROI).
In addition, artificial intelligence is transforming influencer marketing in the following ways:
- Image recognition with ANN (Artificial Neural Networks)
- Determining influencer performance with NLP (Natural Language Processing)
- Predicting incentives with ANN
- Determining an influencer's influence
- Flagging posts that don’t follow disclosure guidelines
- Elimination of fake engagements and spam bots
Social Messaging Apps
If you think social messaging apps are just for sending emojis to your friends, take a look at these numbers:
- 3 billion monthly usersare active on Facebook Messenger:
- 10 billion messagesare sent between people and businesses on Facebook Messenger every month
- WhatsApp has 6 billion active usersand 55 billion messages are sent via every day
- The top three social messaging apps – WhatsApp, Facebook Messenger and WeChat– have more combined users than Facebook or YouTube
These statistics show the popularity of social messaging apps, and since people are spending more time messaging each other, it makes sense to market your company’s products and services where your potential customers are hanging out.
Social messaging apps can be very useful in sending messages to customers directly, as they allow personalization and add value to the user experience. In addition, people expect businesses to have a presence on messaging apps because it’s a direct and easy way to interact with them.
In fact:
63% of customers are more likely to return to a company website that has live chat.
Reasons for your brand to use messaging apps include:
- Cultivate contact
- Deliver information
- Boost sales
- Involve people in events
- Regain potential customers
- Provide support and assistance
Voice Search & Smart Speakers
The increasing use of voice search has made it important for companies to rethink their digital marketing strategies in 2020. Consider these numbers:
- 50% of all searches will be via voice by 2020
- 55% of all American homes will own a smart speaker by 2022
- 72% of people who own voice-activated speakers say that their devices are used as part of their daily routines
- Voice shopping is set to jump to $40 billion in 2022, up from $2 billion today
- Global smart speaker shipmentshave almost trebled between Q1 2018 and Q2 2019, growing from 9.36 million units to 26.1 million units
Overall, people expect to be using voice search far more in the future:
Voice search plays an important role in providing all the relevant information that people are searching for through audio content. AI is getting smarter and the number of errors made by voice assistants like Alexa, Siri and Google has reduced greatly.
A Digital Marketing Institute puts it:
“Adopting a voice search strategy isn't just about remaining relevant – it’s also about creating a unique and optimized customer experience that will foster relationships and build brand loyalty.”
Many brands are already including voice search in their digital marketing strategies to deliver value-based content effectively to their customers:
- Patrón Tequilahelps consumers access personalized cocktail recipes
- Domino’sallows pizza-lovers to order from the comfort of their couch without having to pick up the phone or even place an online order
- PayPalusers can engage Siri to send money to friends, family or businesses
- Nestlécreated a skill that provides voice instructions as you cook
- Campbell’shas a skill that helps hungry consumers choob se and cook recipes
Google Assistant has 2,000 “actions” and Alexa has 30,000 “skills,” which are functions that allow these voice assistants to react very specifically to user commands and queries:
- For all voice technology, remember to write in a conversational tone, focus on getting featured snippets on Google, and think about keywords that people will speakrather than type.
- Optimizing for voice search is a great way to spread brand awareness, but how is that going to convert into sales?
- Well, in 2020, we’ll see more businesses try to tap into this potential, experimenting with new ideas to use smart speakers as a lucrative channel for driving sales.
- Right now, Jetsonis an early runner in the voice commerce space, allowing people to use their voice-enabled devices to make purchases:
- The key for companies to realize is that voice search isn’t another channel to force messaging and sales. Instead, marketers must develop a unique approach to consumer interaction, and this channel should be part of a broader, more connected brand experience.
