Digital Marketing Training in Kannada | ಕನ್ನಡದಲ್ಲಿ ಡಿಜಿಟಲ್ ಮಾರ್ಕೆಟಿಂಗ್ ತರಬೇತಿ

Why You Need Digital Marketing

Each company will have different specific goals in mind, but most are trying to achieve growth by reaching more consumers and convincing them to purchase. To do this effectively, you have to take advantage of all the most valuable marketing resources and technologies, and in the modern world, the internet tops that list. This makes every business in need of digital marketing. It’s necessary you understand the benefits of digital marketing for businesses, which include:

1. Affordability

Digital marketing is considerably less expensive than other marketing methods. Specific prices vary based on what you’re doing but ad spend tends to be lower than other forms of marketing.

2. Mobile Access

You may not know this but  77 percent of American adults own a smartphone and are likely to use that smartphone or another mobile device for news, social networking, and countless other activities. Digital marketing helps you reach them while they’re doing this. With remarketing ads, email and text marketing, and social media – you can be in front of your audience while they use many different apps on their mobile phones.

3. Flexibility

There are many forms and uses of high quality digital marketing, including banner ads, email marketing, content marketing, and social media posts. Thus by learning how to creatively market yourself digitally, you open up a wide range of possibilities for future publicity strategies. With digital marketing, you also have the flexibility of testing and stopping poorly performing campaigns in real time.

4. Expansion

Many consumers do almost all of their shopping online. Digital marketing lets you appeal to these people and thus expand the reach of your company. Between Google Shopping Ads and brand awareness campaigns, you can expand your brand recognition and boost sales.

5. Multimedia

Customers tend to engage more with marketing materials that combine multiple types of content, including photos, video clips, and audio. It is far easier to incorporate all these content types into digital marketing than any other type of publicity – and it is very important.

6. Interactivity

Digital marketing lets you communicate directly with the customers who see your content, notably through website comments, messages, reviews, and social media posts. This shows those customers that you care about what they say and think, leading them to feel respected and part of the community you’re building. It also allows you to gather invaluable information on customers’ reactions and preferences.

7. Tracking

Besides communicating with customers, digital marketing lets you track their activities. You can monitor which ads and types of content they have seen shortly before they make a purchase. This tells you which marketing methods are most effective, allowing you to refine and improve your strategy.

8. Authority

Digital marketing makes it easy to comment on issues and controversies that relate to your product or your industry. In this way, you can establish yourself as an authority on such topics, leading readers to trust you, come back for more information, and eventually make a purchase. Digital marketing allows you to come off as the industry expert that you are and will instill trust in your business.

9. Influencer Engagement

Many of the most influential figures in modern culture promote themselves online or through social media. Digital marketing allows you to engage with these influencers and gain their respect. If you play your cards right, you can get them to endorse you, leading their followers to become customers and spread brand awareness.

10. Print Enhancement

Digital marketing lets you expand on your print marketing efforts. By writing online content that explains claims you make in your print ads, you can go into greater detail, maximizing the effectiveness of all forms of publicity and integrating your campaigns.

Why Choose Digital Marketing Takeaways

The benefits of digital marketing for businesses include:

• Lower costs and higher flexibility for your marketing efforts
• Access to consumers who rely on their mobile phones or do all their shopping online
• The ability to speak with authority on topics related to your product or industry
• A chance to engage with influencers, earn their respect and get them to endorse your company
• Opportunities to incorporate multiple types of media into your marketing
• The ability to track customers’ purchase journeys

There once was a time when developing and implementing marketing campaigns meant running ads on television and radio, and placing print ads in newspapers and magazines. However, as the world of commerce moves more and more toward a digital marketplace, businesses now have the opportunity to expand their reach and connect with their target market through digital marketing tactics.

1. More modern consumers are going digital

• The modern consumer is increasingly moving toward a more digital experience when it comes to researching and making purchases. Search engines like Google remain the most popular channel for consumer research. Whether consumers are at the beginning stages of the customer journey or ready to buy, they often use search engines to find the information they need to make an informed purchasing decision and research specific brands.
• It is vital that companies’ work is visible during these digital searches so they can engage the customer and work to influence their purchasing decisions by providing valuable information.Though search is an important digital marketing tactic, it is not the only tool that the modern consumer uses to make an informed purchasing decision. A study from Blue Nile Research shows that between 79 percent and 82 percent of consumers use search, brand websites and customer reviews for research.
• Between 14 and 25 percent use social, mobile and blogs to discover new solutions, products, and brands. All of these digital marketing tactics work together to help your brand deliver information to consumers who are looking for products or services just like yours.
• If you do not engage in these digital marketing strategies, you may be missing out on an opportunity to reach these customers.As more and more consumers use their smartphones and other mobile devices as part of the consumer buying journey, digital marketing tactics will become even more important.
• The marketer should aim to deliver content to the consumer right in their moment of need; such as looking for a local Italian restaurant while on the bus or researching the best vacuum cleaner when their current vacuum breaks.
• Using digital marketing tactics is one of the best ways to be reached by consumers who are looking for products or services just like yours in a time of need.

2. Digital marketing strategies are affordable

• Even big companies with large marketing budgets need to be conscious of how they spend their marketing dollars. One of the greatest benefits of digital marketing is that these tactics are both affordable and effective.
• Businesses can market through email, social media and SEO-driven content marketing at only a fraction of the price that it costs to produce and distribute print advertising or develop and place ads on prominent radio stations or television channels.Not only can digital marketing strategies be more affordable, but they also often offer an attractive ROI for business owners.
• In fact, content marketing costs 3 times less than some traditional marketing tactics.  Additionally, marketers who consistently publish relevant and valuable blog content are 13 times more likely to experience a positive return on investment. Content marketing is not the only affordable digital marketing tactic that offers an excellent ROI. Overall, digital marketing tactics can help you get more for your money.
• By investing in more affordable tactics that provide a positive ROI, business owners and marketers can better optimize their marketing budget. Business owners can save money by implementing affordable digital marketing tactics for some campaigns, while still being able to allocate funds to campaigns that may require more expensive, traditional marketing materials.
• In the end, these affordable and effective digital marketing strategies help businesses get the most out of their marketing budget.

3. It is easy to track and monitor your digital campaigns

• It is vital that the modern marketer has a way to track the success of their marketing campaigns. This helps brands see what is working and what isn’t when it comes to their marketing tactics.
• With this information, companies can not only more accurately measure their return on investment, but they can also identify areas of improvement and work to create more successful campaigns based on the findings.
• Digital marketing makes these tasks easier than ever by taking all of the guesswork out of tracking and monitoring marketing campaign success.Digital marketing offers marketers and business owners the advantage of having a wealth of useful campaign data at their fingertips.
• With easy-to-use digital marketing analytics tools and software, business owners and marketers can test different ad content to see what resonates best with their target audience.
• Whereas traditional marketing tactics require you to wait until the campaign has run its course to review what worked and what didn’t, digital marketing analytics tools allow you to see how your campaigns are performing in real-time and make adjustments to your campaigns in the moment.
• Overall, the ability to track and monitor your digital marketing campaign success closely allows brands to get more out of their marketing budget.
• By having access to real-time analytics, you can work to make changes to improve campaigns before you waste any more money on ineffective tactics.
• By reviewing these analytics periodically, you can also work to optimize your marketing budget by allocating more of your budget to the tactics that provide the best results.

4. Your brand can provide a more interactive experience through digital marketing channels

• Digital marketing channels also allow companies to provide a more personalized experience through interactive video ads and tailored product recommendations. Online video has quickly become a part of consumers’ daily lives. In fact, Cisco predicts that by 2019, 80 percent of the world’s internet traffic will be video with video accounting for 85 percent of total U.S. internet traffic.
• This presents a great opportunity for brands to engage their target audience. Businesses can use online video to grab the attention of their on-the-go audience and inform, entertain, and engage their ideal consumers.
• When it comes to personalization, product recommendations are the best way to encourage repeat sales, cross-sell, and up-sell to your current customers.
• In fact, 56 percent of consumers are more likely to buy from a brand if they are given a personalized shopping experience. Businesses can take advantage of the wealth of data that digital marketing offers to provide personalized recommendations based on user behavior.
• Through email and social ads, you can target your current customers and provide personalized recommendations based on past purchases or browsing behavior.What’s more, digital marketing allows you to reach back out to customers who have visited your site, filled their shopping cart, and left without purchasing.
• With remarketing ads on social media, you can increase sales by showing consumers what they left behind or remind them why your brand is so great.
• By re-serving personalized ad content to customers who have not yet followed through with their purchase, you can stay top of mind and work to encourage their future purchasing.

5. Digital marketing channels allow you to be a part of the conversation about your company

• Social media marketing is a popular digital marketing tactic that allows your company to be part of the online conversation about your brand. Over the past few years, it has become clear that social media is here to stay, and it’s not just for young people. Research shows that 79 percent of all internet users in the United States have Facebook profiles and 68 percent of all Americans have profiles.  
• These statistics show that there is an attractive opportunity for brands who want to reach their target market and start a conversation on social media.What’s more is that consumers are not just using social media sites frequently, but they are often influenced by the information that they find there. According to Ironpaper, 93 percent of shoppers’ buying decisions are influenced by social media.
• This shows the power that social media can have on consumer purchasing decisions. Whether consumers are looking at reviews on Facebook or asking their friends and family for advice before making a purchase, social media engagement can go a long way in determining a consumer’s ultimate purchasing decision.Businesses can take advantage of social media marketing as a tool for participating in the conversation about their brand online.
• Through consistent engagement and posting of valuable content, brands can work to develop a stronger relationship with current customers while also starting a conversation with potential leads.
• By answering questions and concerns on social media, brands can also improve their customer service processes, which contributes to a better overall online reputation.