How To get more subscribers to YouTube channel? | A step by step Guide
Last updated on 15th Jul 2020, Blog, General
We’ve all caught ourselves binge watching hours upon hours of cat videos. There is nothing to be ashamed of! The question is, how can marketers steal attention away from these famous cats to get more eyes on their own YouTube channels? This is just what this article aims to provide for you – because if you’ve spent the time to invest in video then not only do you want a return, you need a return!
It’s time to grow your channel’s subscribers through some strategic work. Here are 12 tips to grow your YouTube subscribers, fast!
1. Choose a YouTube Channel Theme
Before you start uploading videos on YouTube, you need to decide what type of videos you want to create.
If you upload a random vlog one day, a gaming video the next, and a cooking video the day after that, users won’t know what to expect from your channel. And if they don’t know what your YouTube channel is about, they’ll be less likely to subscribe.Instead, you need to give viewers a reason to subscribe to your channel by choosing a channel theme.
For example, subscribers to the popular YouTube channel, NikkieTutorials, know that on her channel they can watch informative and entertaining makeup tutorials and reviews.
Choosing a niche for your YouTube channel will give your channel more focus and help you find your target audience easier.
There are many different types of YouTube channels you can create. Some of the most popular YouTube genres are:
- Beauty and Fashion
- Reactions and Commentary
Of course, don’t let this list limit you. As long as you have a passion for it, you can create a successful YouTube channel on just about anything.
Like the channel Clean My Space, which is all about—you guessed it—cleaning!
- When you choose a channel topic you enjoy, your passion will shine through 2. Complete Your Profile and Make a Channel Trailer.Once you choose a channel theme, you need to attract your first subscribers by completing your profile and making a channel trailer.
- A channel trailer is a short video that you can upload to help viewers quickly understand what your channel is about.Plus, channel trailers are set to auto-play for users who aren’t subscribed to your channel so it’s a powerful way to turn viewers into subscribers.
- Even a superstar like Will Smith created a channel trailer to let viewers know what they could expect from his YouTube channel.A short, exciting channel trailer will get viewers excited about what you have to offer. Don’t forget to add a call-to-action to subscribe at the end of your channel trailer.
- Many YouTube creators also underestimate the power of their YouTube account’s “About” section.Your “About” section gives you an opportunity to tell users about yourself and tell people why they should subscribe to you.
- You can also add keywords to your “About” section that will help users find your channel easier.When a user types in a keyword like “yoga” into the YouTube search bar, YouTube channels with an “About” section that’s optimized with the keyword “yoga” will show up in the #1 spot.
Use your channel trailer and your “About Me” section to help users find your channel, connect with your target audience, and get more subscribers.
3. Make an Upload Schedule and Announce it in a Video
If a user finds your channel and sees that your last video was uploaded 2 months ago, they’re probably not going to subscribe to your channel.
YouTube viewers want consistency. So, if you want to gain subscribers fast, your YouTube channel should be like a TV series where users can tune it regularly each week to view your content.Frequently uploading videos will help you attract a ton of new subscribers and help you keep the ones you already have.
Start by uploading 1 video every week. 4 videos per month is a good amount of frequency to attract new subscribers and it’s easy enough for you to manage as well.Once you decide on an upload schedule that will work for you and your audience, be sure to announce it in a video. Remember to be specific. Don’t just say “I upload every week,” say “new uploads every Friday.”
You can also add it to your channel banner like how the channel Brushes and Bunnies do below.
When you choose an upload schedule, make sure you stick to it. The last thing you want to do is disappoint users by not uploading when you said you would.
To help you stick to your YouTube schedule, you can create a simple content calendar using Google Sheets or a premade template like this one from CoSchedule.
A content calendar helps you organize all of your video ideas, film and edit your videos in a timely manner, and schedule your uploads weeks in advance.
4. Make Eye-Catching Thumbnails
The thumbnail of your video is the first thing YouTube users will see. So, you need to create eye-catching thumbnails if you want people to click on your video and watch. After all, if no one watches your videos, you won’t get any subscribers.
Many of the best YouTube thumbnails follow a similar formula:
- Quality, eye-catching image
- Title text
- Contrasting colors
- 1280 pixels wide by 720 pixels tall (minimum width of 640 pixels)
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For example, take a look at this awesome thumbnail from YouTuber Roberto Blake.
Why are YouTube subscribers important?
- YouTube subscribers are important because they’ve elected to see your videos in their feed. These are loyal viewers—the people who ultimately will share and spread the word about your videos and help you continue to grow your subscriber base.
- When someone subscribes to your YouTube channel, they’ll see your recently published videos in their main feed every time they log in. And if they choose, they can also receive notifications each time you publish a new video.
- Think of YouTube subscribers like you would Facebook likes, email subscribers, or Instagram followers: these users are choosing to prioritize your content over other content available on that platform. It’s another place to nurture existing connections and build new ones.
- Not to mention, if you’re learning how to make money on YouTube, subscribers can be the key to more views and, effectively, more revenue.
Why consistency is key to getting more YouTube subscribers
- The key to any successful YouTube channel—the key to building an audience anywhere, really—is consistency.Not only do you need a recurring theme across your channel’s content (like the format, the subject matter, or the niche you’re speaking to), you also need to communicate what that is to viewers. You need to build a brand for your YouTube channel.
- Viewers don’t have time to figure you out and what you’re about. And when you think about it, people don’t subscribe because of the video they just watched but because of the expectation of more content like it in the future.
- Even massive YouTubers that don’t seem to have a specific “thing,” like PewDiePie and Casey Neistat, needed to have a consistent brand of video content before they could branch out and thrive on their personality alone.
- So, especially when you’re starting out, decide what the premise of your channel is—what your promise is—and communicate it at a glance. This is especially important if you want the YouTube algorithm to recommend your content.
- It’s also important to pay attention to your YouTube analytics over time. As much as best practices provide guidance and direction when starting out with your own channel, once you gain traction, you’ll want to use your own metrics and benchmarks as well.