SalesForce Training in Adyar

What Exactly is Salesforce Community Cloud?

• Community Cloud is a Salesforce platform that gives companies the tools to create branded online communities. These communities can be created for connecting with customers, external partners and employees.
• Customer communities can be used for support and feedback. For companies with B2B business, partner communities can be used for qualifying leads, tracking revenue and providing product information and training. And internal employee communities can be resources for HR and IT information, as well as a place for discussion and collaboration.

So Why Should I Use It?

• The idea of building out an online community intimidates many companies; it sounds expensive and complex, and maybe the value isn’t immediately clear
• Salesforce Community Cloud empowers companies of any size to create communities that are customized, on-brand and optimized for mobile. Thanks to a library of scalable templates, no coding is necessary.
• Third-party and custom components make it easy to personalize a community to meet your company’s specific needs. As a Salesforce product, Community Cloud offers seamless integration with Salesforce CRM data — opportunities, leads, activities, etcetera.

Advantages of Community Cloud:

It Can Build Better Customer Relationships

• Online hubs built with Community Cloud can be populated with an FAQ, tutorials, a searchable database of questions and answers, and forums where customers can connect with one another, and your company.
• These different resources, when combined, form a content-rich hub that lets your customer guide their own experience and find the information they need, in the way they want it delivered — a friendly response from a company rep in a forum thread, an answer suggested by a fellow user, or details discovered in a database.
• By offering an online community, you’re deepening your relationship with your customer, who comes to trust your transparency, accessibility and willingness to engage.

It Can Save You Money

• Community Cloud reduces those time and labour costs by helping your partners and customers help themselves. They can get the information they need by way of the content you’ve populated your online community with and the content that has been generated by other users.
• A good online community will result in a slowed stream of support calls and emails, and will reduce your role to one largely of website maintenance and updates and community management.
• Organizations of all kinds are seeing significant cost savings as a result of offering online communities. In England, it’s estimated that a popular online community for diabetes patients has saved the National Health Service over a million dollars each yearin hypoglycemia cases alone.
• But customer and partner service isn’t the only way that online communities help out a company’s bottom line; as outlined in a report by Constellation Research, there are “are six major areas through which an online community can contribute to a company’s revenue, profits and margins”, including “increased revenue through new products and services; enhanced communications, marketing and public relations; improved employee engagement; and better business cost efficiencies.”

It Can Help You Improve Your Product

• All three community types created with Community Cloud — customer, partner and employee — can also be powerful research hubs.
• Properly observing your communities and collecting data from them will reveal the most common sources of customer/partner/employee satisfaction and dissatisfaction, the new product features that customers would like to see most, and what the most fielded support questions are about (a sign that something needs to be fixed.
• Research by Leader Networksshows that nearly seven in 10 marketing and community leaders use their online customer community to listen to what customers need and want so that they can better respond and market.transparency, accessibility and willingness to engage.