Marketing Automation Marketing automation is the process of using tools and technology to automate repetitive marketing tasks, track and measure campaign performance, improve productivity, and drive efficiency by minimizing manual actions. Automating marketing tasks allows the team to spend more of their time on creative and...

Protection of Information Assets is the last domain in the CISA certification area and the most important. ISACA has stated that this domain represents 30 percent of the CISA examination which is approximately 60 questions. This is a make or break domain for you. This section has eight areas that you need to fully understand to ensure you pass...

When you open an Excel worksheet, you are presented with the Excel window. You use this window to interact with the software—you type your data into the window and you use the window to tell Excel what to do. In this section, I will explain the parts of the Excel window. A Quick Access Toolbar: In the upper-left corner of the window is the...

The Power of Salesforce  So let’s start off by explaining what Salesforce is and how it works.  Salesforce is a customer relationship management (CRM) solution that brings customers and companies together. It’s one integrated CRM platform that gives all your departments — including marketing, sales, commerce and service —...

SQL Server Microsoft SQL Server is a relational database management system developed by Microsoft. As a database server, it is a software product with the primary function of storing and retrieving data as requested by other software applications—which may run either on the same computer or on another computer across a network (including the...

Neural networks are parallel computing devices, which are basically an attempt to make a computer model of the brain. The main objective is to develop a system to perform various computational tasks faster than the traditional systems. This tutorial covers the basic concept and terminologies involved in Artificial Neural Network. Sections of this...

Service-level management is the monitoring and management of the quality of service(QoS) of an entity's key performance indicators(KPIs). The key performance indicators range from coarse-grained availability and usage statistics to fine-grained entity-contained per-interaction indicators. Service level management involves comparing actual...

Continuous Service Improvement (CSI) deals with measures to be taken to improve the quality of services by learning from past successes and failures. Its purpose is to align and realign IT Services to the changing needs by identifying and implementing improvements to the changing business needs. What Is Continual Service Improvement (CSI)...

WebGoat is a deliberately insecure J2EE web application designed to teach web application security lessons. In each lesson, users must demonstrate their understanding of a security issue by exploiting a real vulnerability in the WebGoat application. For example, in one of the lessons the user must use SQL injection to steal fake credit card...

ITIL ITIL stands for Information Technology Infrastructure Library. It is a set of best practices for delivering IT services—it standardizes the selection, planning, delivery and support of IT services to maximize efficiency and maintain predictable levels of service. It has roots going back to the 1980s in the United Kingdom as a government...